Course Modules

Module 1: Introduction to Digital Sales Enablement

• Defining sales enablement and its importance
• Overview of Highspot and Seismic platforms
• Key features and benefits for sales and marketing teams
• Common challenges in sales enablement and how to address them
• Case Study: Improving sales-marketing alignment with enablement tools

Module 2: Highspot Fundamentals

• Navigating the Highspot interface
• Uploading, organizing, and sharing content
• Customizing playbooks for sales teams
• Tracking engagement with buyers in real time
• Case Study: Driving deal velocity with Highspot playbooks

Module 3: Seismic Essentials

• Introduction to Seismic’s content management features
• Creating dynamic, personalized content at scale
• Leveraging Seismic LiveDocs for customization
• Monitoring buyer engagement and analytics
• Case Study: Boosting customer engagement through Seismic content personalization

Module 4: Analytics and Insights for Sales Enablement

• Understanding content utilization metrics
• Measuring ROI of sales enablement content
• Identifying high-performing content for specific buyer personas
• Reporting on sales enablement success to leadership
• Case Study: Using analytics to optimize content strategy

Module 5: Advanced Sales Enablement Strategies

• Integrating Highspot and Seismic with CRM and sales tools
• Best practices for ensuring adoption across teams
• Scaling enablement strategies across global organizations
• Building a long-term content governance framework
• Case Study: Global rollout of Seismic for a multinational sales force