Performance Review Frameworks for Sales Managers Training Course Tech For Development (T4D)

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Performance Review Frameworks for Sales Managers Training Course

Intermediate | 5 days | Face to Face / Online / Elearning | Certificate

Course Overview

Course Summary

Course Title	Performance Review Frameworks for Sales Managers Training Course
Organization	Tech For Development (T4D)
Venue	Tech For Development (T4D) Training Centre
Duration	5 days
Target Industries
Target Job Roles
Course Fees (Face-to-Face)	USD 1,500/KES 99,000 (Exclusive of VAT)
Course Fees (Virtual)	USD 1,000/KES 70,000 (Exclusive of VAT)
Training Modes	Virtual and face-to-face training
Payment	Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course
Accreditation	Tech For Development Certificate of Course Completion

Course Overview

This course provides sales managers with structured frameworks and tools to conduct effective performance reviews. It focuses on linking performance metrics to coaching, setting goals, and fostering accountability within sales teams. Managers will learn how to use reviews as a tool for both evaluation and development.

Duration

5 days

Target Audience

Sales managers and team leaders
HR professionals involved in performance appraisals
Sales operations and enablement staff
Business unit heads overseeing sales teams
Organizations standardizing performance evaluation frameworks

Organizational Impact

More consistent and fair performance evaluations
Stronger alignment between sales goals and team reviews
Improved employee engagement through constructive feedback
Enhanced accountability and productivity in sales teams

Personal Impact

Stronger performance management and coaching skills
Increased confidence in conducting reviews
Ability to link metrics with behavioral insights
Better leadership and communication capabilities

Course Objectives

Understand principles of performance reviews
Apply frameworks for structured evaluations
Link KPIs and metrics to review discussions
Provide constructive feedback for development
Use reviews to foster continuous improvement

Course Modules

Course Modules

Module 1: Fundamentals of Performance Reviews

Role of performance reviews in sales management
Common review challenges and biases
Components of an effective performance review
Linking reviews to organizational goals
Case Study: Redesigning performance review processes for fairness

Module 2: Frameworks for Evaluations

Competency-based review frameworks
KPI-driven review models
Balanced scorecard approach
Best practices for structured evaluations
Case Study: Implementing a competency-based framework

Module 3: Conducting Effective Review Sessions

Preparing for review conversations
Asking the right questions during reviews
Handling resistance and difficult feedback
Setting clear expectations for improvement
Case Study: Managing a challenging review conversation

Module 4: Tools and Systems for Reviews

Using Excel and Power BI to track performance
CRM integrations for review data
Templates and scorecards for structured evaluations
Automating review reporting
Case Study: Creating a digital scorecard for sales reviews

Module 5: Linking Reviews to Team Development

Using reviews to identify training needs
Coaching techniques for performance improvement
Recognizing and rewarding performance
Building a continuous feedback culture
Case Study: Driving team improvement through targeted reviews

Course Administration

Methodology

Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.

Accreditation

Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion

Training Venue

The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.

Accommodation & Airport Transfer

Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179

Tailor-Made

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.

Payment

Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].

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Date	Cost
2026 Schedules
Nairobi
16 Nov - 20 Nov	KES 99,000 \| $1,500	Register
14 Dec - 18 Dec	KES 99,000 \| $1,500	Register

Johannesberg
16 Nov - 20 Nov	$3,100	Register
14 Dec - 18 Dec	$3,100	Register

Mombasa
16 Nov - 20 Nov	KES 115,000 \| $1,500	Register
14 Dec - 18 Dec	KES 115,000 \| $1,500	Register

Kigali
16 Nov - 20 Nov	$1,850	Register
14 Dec - 18 Dec	$1,850	Register

Addis Ababa
16 Nov - 20 Nov	$3,100	Register
14 Dec - 18 Dec	$3,100	Register

Kuala Lumpur
16 Nov - 20 Nov	$5,500	Register
14 Dec - 18 Dec	$5,500	Register

Accra
16 Nov - 20 Nov	$3,200	Register
14 Dec - 18 Dec	$3,200	Register

Cairo
16 Nov - 20 Nov	$4,200	Register
14 Dec - 18 Dec	$4,200	Register

Cape Town
16 Nov - 20 Nov	$3,800	Register
14 Dec - 18 Dec	$3,800	Register

Pretoria
16 Nov - 20 Nov	$3,100	Register
14 Dec - 18 Dec	$3,100	Register

Dar es Salaam
16 Nov - 20 Nov	$2,100	Register
14 Dec - 18 Dec	$2,100	Register

Naivasha
16 Nov - 20 Nov	KES 110,000 \| $1,500	Register
14 Dec - 18 Dec	KES 110,000 \| $1,500	Register

Kisumu
16 Nov - 20 Nov	KES 110,000 \| $1,500	Register
14 Dec - 18 Dec	KES 110,000 \| $1,500	Register

Arusha
16 Nov - 20 Nov	$2,100	Register
14 Dec - 18 Dec	$2,100	Register

Machakos
16 Nov - 20 Nov	KES 110,000 \| $1,500	Register
14 Dec - 18 Dec	KES 110,000 \| $1,500	Register

Nakuru
16 Nov - 20 Nov	KES 110,000 \| $1,500	Register
14 Dec - 18 Dec	KES 110,000 \| $1,500	Register

Kampala
16 Nov - 20 Nov	$1,800	Register
14 Dec - 18 Dec	$1,800	Register

Dubai
16 Nov - 20 Nov	$3,900	Register
14 Dec - 18 Dec	$3,900	Register

Zanzibar
16 Nov - 20 Nov	$2,100	Register
14 Dec - 18 Dec	$2,100	Register
2027 Schedules
Dar es Salaam
18 Jan - 22 Jan	$2,100	Register
15 Feb - 19 Feb	$2,100	Register
15 Mar - 19 Mar	$2,100	Register
19 Apr - 23 Apr	$2,100	Register
17 May - 21 May	$2,100	Register
21 Jun - 25 Jun	$2,100	Register
19 Jul - 23 Jul	$2,100	Register
16 Aug - 20 Aug	$2,100	Register
20 Sep - 24 Sep	$2,100	Register
11 Oct - 15 Oct	$2,100	Register
15 Nov - 19 Nov	$2,100	Register
20 Dec - 24 Dec	$2,100	Register

Kigali
18 Jan - 22 Jan	$1,850	Register
15 Feb - 19 Feb	$1,850	Register
15 Mar - 19 Mar	$1,850	Register
19 Apr - 23 Apr	$1,850	Register
17 May - 21 May	$1,850	Register
21 Jun - 25 Jun	$1,850	Register
19 Jul - 23 Jul	$1,850	Register
16 Aug - 20 Aug	$1,850	Register
20 Sep - 24 Sep	$1,850	Register
11 Oct - 15 Oct	$1,850	Register
15 Nov - 19 Nov	$1,850	Register
20 Dec - 24 Dec	$1,850	Register

Addis Ababa
18 Jan - 22 Jan	$3,100	Register
15 Feb - 19 Feb	$3,100	Register
15 Mar - 19 Mar	$3,100	Register
19 Apr - 23 Apr	$3,100	Register
17 May - 21 May	$3,100	Register
21 Jun - 25 Jun	$3,100	Register
19 Jul - 23 Jul	$3,100	Register
16 Aug - 20 Aug	$3,100	Register
20 Sep - 24 Sep	$3,100	Register
11 Oct - 15 Oct	$3,100	Register
15 Nov - 19 Nov	$3,100	Register
20 Dec - 24 Dec	$3,100	Register

Kuala Lumpur
18 Jan - 22 Jan	$5,500	Register
15 Feb - 19 Feb	$5,500	Register
15 Mar - 19 Mar	$5,500	Register
19 Apr - 23 Apr	$5,500	Register
17 May - 21 May	$5,500	Register
21 Jun - 25 Jun	$5,500	Register
19 Jul - 23 Jul	$5,500	Register
16 Aug - 20 Aug	$5,500	Register
20 Sep - 24 Sep	$5,500	Register
11 Oct - 15 Oct	$5,500	Register
15 Nov - 19 Nov	$5,500	Register
20 Dec - 24 Dec	$5,500	Register

Accra
18 Jan - 22 Jan	$3,200	Register
15 Feb - 19 Feb	$3,200	Register
15 Mar - 19 Mar	$3,200	Register
19 Apr - 23 Apr	$3,200	Register
17 May - 21 May	$3,200	Register
21 Jun - 25 Jun	$3,200	Register
19 Jul - 23 Jul	$3,200	Register
16 Aug - 20 Aug	$3,200	Register
20 Sep - 24 Sep	$3,200	Register
11 Oct - 15 Oct	$3,200	Register
15 Nov - 19 Nov	$3,200	Register
20 Dec - 24 Dec	$3,200	Register

Cairo
18 Jan - 22 Jan	$4,200	Register
15 Feb - 19 Feb	$4,200	Register
15 Mar - 19 Mar	$4,200	Register
19 Apr - 23 Apr	$4,200	Register
17 May - 21 May	$4,200	Register
21 Jun - 25 Jun	$4,200	Register
19 Jul - 23 Jul	$4,200	Register
16 Aug - 20 Aug	$4,200	Register
20 Sep - 24 Sep	$4,200	Register
11 Oct - 15 Oct	$4,200	Register
15 Nov - 19 Nov	$4,200	Register
20 Dec - 24 Dec	$4,200	Register

Pretoria
18 Jan - 22 Jan	$3,100	Register
15 Feb - 19 Feb	$3,100	Register
15 Mar - 19 Mar	$3,100	Register
19 Apr - 23 Apr	$3,100	Register
17 May - 21 May	$3,100	Register
21 Jun - 25 Jun	$3,100	Register
19 Jul - 23 Jul	$3,100	Register
16 Aug - 20 Aug	$3,100	Register
20 Sep - 24 Sep	$3,100	Register
11 Oct - 15 Oct	$3,100	Register
15 Nov - 19 Nov	$3,100	Register
20 Dec - 24 Dec	$3,100	Register

Cape Town
18 Jan - 22 Jan	$3,800	Register
15 Feb - 19 Feb	$3,800	Register
15 Mar - 19 Mar	$3,800	Register
19 Apr - 23 Apr	$3,800	Register
17 May - 21 May	$3,800	Register
21 Jun - 25 Jun	$3,800	Register
19 Jul - 23 Jul	$3,800	Register
16 Aug - 20 Aug	$3,800	Register
20 Sep - 24 Sep	$3,800	Register
11 Oct - 15 Oct	$3,800	Register
15 Nov - 19 Nov	$3,800	Register
20 Dec - 24 Dec	$3,800	Register

Johannesberg
18 Jan - 22 Jan	$3,100	Register
15 Feb - 19 Feb	$3,100	Register
15 Mar - 19 Mar	$3,100	Register
19 Apr - 23 Apr	$3,100	Register
17 May - 21 May	$3,100	Register
21 Jun - 25 Jun	$3,100	Register
19 Jul - 23 Jul	$3,100	Register
16 Aug - 20 Aug	$3,100	Register
20 Sep - 24 Sep	$3,100	Register
11 Oct - 15 Oct	$3,100	Register
15 Nov - 19 Nov	$3,100	Register
20 Dec - 24 Dec	$3,100	Register

Zanzibar
18 Jan - 22 Jan	$2,100	Register
15 Feb - 19 Feb	$2,100	Register
15 Mar - 19 Mar	$2,100	Register
19 Apr - 23 Apr	$2,100	Register
17 May - 21 May	$2,100	Register
21 Jun - 25 Jun	$2,100	Register
19 Jul - 23 Jul	$2,100	Register
16 Aug - 20 Aug	$2,100	Register
20 Sep - 24 Sep	$2,100	Register
11 Oct - 15 Oct	$2,100	Register
15 Nov - 19 Nov	$2,100	Register
20 Dec - 24 Dec	$2,100	Register

Arusha
18 Jan - 22 Jan	$2,100	Register
15 Feb - 19 Feb	$2,100	Register
15 Mar - 19 Mar	$2,100	Register
19 Apr - 23 Apr	$2,100	Register
17 May - 21 May	$2,100	Register
21 Jun - 25 Jun	$2,100	Register
19 Jul - 23 Jul	$2,100	Register
16 Aug - 20 Aug	$2,100	Register
20 Sep - 24 Sep	$2,100	Register
11 Oct - 15 Oct	$2,100	Register
15 Nov - 19 Nov	$2,100	Register
20 Dec - 24 Dec	$2,100	Register

Kisumu
18 Jan - 22 Jan	KES 110,000 \| $1,500	Register
15 Feb - 19 Feb	KES 110,000 \| $1,500	Register
15 Mar - 19 Mar	KES 110,000 \| $1,500	Register
19 Apr - 23 Apr	KES 110,000 \| $1,500	Register
17 May - 21 May	KES 110,000 \| $1,500	Register
21 Jun - 25 Jun	KES 110,000 \| $1,500	Register
19 Jul - 23 Jul	KES 110,000 \| $1,500	Register
16 Aug - 20 Aug	KES 110,000 \| $1,500	Register
20 Sep - 24 Sep	KES 110,000 \| $1,500	Register
11 Oct - 15 Oct	KES 110,000 \| $1,500	Register
15 Nov - 19 Nov	KES 110,000 \| $1,500	Register
20 Dec - 24 Dec	KES 110,000 \| $1,500	Register

Dubai
18 Jan - 22 Jan	$3,900	Register
15 Feb - 19 Feb	$3,900	Register
15 Mar - 19 Mar	$3,900	Register
19 Apr - 23 Apr	$3,900	Register
17 May - 21 May	$3,900	Register
21 Jun - 25 Jun	$3,900	Register
19 Jul - 23 Jul	$3,900	Register
16 Aug - 20 Aug	$3,900	Register
20 Sep - 24 Sep	$3,900	Register
11 Oct - 15 Oct	$3,900	Register
15 Nov - 19 Nov	$3,900	Register
20 Dec - 24 Dec	$3,900	Register

Mombasa
18 Jan - 22 Jan	KES 115,000 \| $1,500	Register
15 Feb - 19 Feb	KES 115,000 \| $1,500	Register
15 Mar - 19 Mar	KES 115,000 \| $1,500	Register
19 Apr - 23 Apr	KES 115,000 \| $1,500	Register
17 May - 21 May	KES 115,000 \| $1,500	Register
21 Jun - 25 Jun	KES 115,000 \| $1,500	Register
19 Jul - 23 Jul	KES 115,000 \| $1,500	Register
16 Aug - 20 Aug	KES 115,000 \| $1,500	Register
20 Sep - 24 Sep	KES 115,000 \| $1,500	Register
11 Oct - 15 Oct	KES 115,000 \| $1,500	Register
15 Nov - 19 Nov	KES 115,000 \| $1,500	Register
20 Dec - 24 Dec	KES 115,000 \| $1,500	Register

Nairobi
18 Jan - 22 Jan	KES 99,000 \| $1,500	Register
15 Feb - 19 Feb	KES 99,000 \| $1,500	Register
15 Mar - 19 Mar	KES 99,000 \| $1,500	Register
19 Apr - 23 Apr	KES 99,000 \| $1,500	Register
17 May - 21 May	KES 99,000 \| $1,500	Register
21 Jun - 25 Jun	KES 99,000 \| $1,500	Register
19 Jul - 23 Jul	KES 99,000 \| $1,500	Register
16 Aug - 20 Aug	KES 99,000 \| $1,500	Register
20 Sep - 24 Sep	KES 99,000 \| $1,500	Register
11 Oct - 15 Oct	KES 99,000 \| $1,500	Register
15 Nov - 19 Nov	KES 99,000 \| $1,500	Register
20 Dec - 24 Dec	KES 99,000 \| $1,500	Register

Nakuru
18 Jan - 22 Jan	KES 110,000 \| $1,500	Register
15 Feb - 19 Feb	KES 110,000 \| $1,500	Register
15 Mar - 19 Mar	KES 110,000 \| $1,500	Register
19 Apr - 23 Apr	KES 110,000 \| $1,500	Register
17 May - 21 May	KES 110,000 \| $1,500	Register
21 Jun - 25 Jun	KES 110,000 \| $1,500	Register
19 Jul - 23 Jul	KES 110,000 \| $1,500	Register
16 Aug - 20 Aug	KES 110,000 \| $1,500	Register
20 Sep - 24 Sep	KES 110,000 \| $1,500	Register
11 Oct - 15 Oct	KES 110,000 \| $1,500	Register
15 Nov - 19 Nov	KES 110,000 \| $1,500	Register
20 Dec - 24 Dec	KES 110,000 \| $1,500	Register

Machakos
18 Jan - 22 Jan	KES 110,000 \| $1,500	Register
15 Feb - 19 Feb	KES 110,000 \| $1,500	Register
15 Mar - 19 Mar	KES 110,000 \| $1,500	Register
19 Apr - 23 Apr	KES 110,000 \| $1,500	Register
17 May - 21 May	KES 110,000 \| $1,500	Register
21 Jun - 25 Jun	KES 110,000 \| $1,500	Register
19 Jul - 23 Jul	KES 110,000 \| $1,500	Register
16 Aug - 20 Aug	KES 110,000 \| $1,500	Register
20 Sep - 24 Sep	KES 110,000 \| $1,500	Register
11 Oct - 15 Oct	KES 110,000 \| $1,500	Register
15 Nov - 19 Nov	KES 110,000 \| $1,500	Register
20 Dec - 24 Dec	KES 110,000 \| $1,500	Register

Naivasha
18 Jan - 22 Jan	KES 110,000 \| $1,500	Register
15 Feb - 19 Feb	KES 110,000 \| $1,500	Register
15 Mar - 19 Mar	KES 110,000 \| $1,500	Register
19 Apr - 23 Apr	KES 110,000 \| $1,500	Register
17 May - 21 May	KES 110,000 \| $1,500	Register
21 Jun - 25 Jun	KES 110,000 \| $1,500	Register
19 Jul - 23 Jul	KES 110,000 \| $1,500	Register
16 Aug - 20 Aug	KES 110,000 \| $1,500	Register
20 Sep - 24 Sep	KES 110,000 \| $1,500	Register
11 Oct - 15 Oct	KES 110,000 \| $1,500	Register
15 Nov - 19 Nov	KES 110,000 \| $1,500	Register
20 Dec - 24 Dec	KES 110,000 \| $1,500	Register

Kampala
18 Jan - 22 Jan	$1,800	Register
15 Feb - 19 Feb	$1,800	Register
15 Mar - 19 Mar	$1,800	Register
19 Apr - 23 Apr	$1,800	Register
17 May - 21 May	$1,800	Register
21 Jun - 25 Jun	$1,800	Register
19 Jul - 23 Jul	$1,800	Register
16 Aug - 20 Aug	$1,800	Register
20 Sep - 24 Sep	$1,800	Register
11 Oct - 15 Oct	$1,800	Register
15 Nov - 19 Nov	$1,800	Register
20 Dec - 24 Dec	$1,800	Register

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Performance Review Frameworks for Sales Managers Training Course

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Performance Review Frameworks for Sales Managers Training Course

Course Overview

Course Modules

Course Administration

Methodology

Accreditation

Training Venue

Accommodation & Airport Transfer

Tailor-Made

Payment

Related Courses

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Sales Playbook Design & Execution Training Course

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