Course Outline

Module 1: Foundations of Business Communication

• Defining successful business communication
• Establishing clear objectives through listening and questioning
• Overcoming barriers to effective communication
• Adapting communication for formal and informal contexts
• Case Study: Develop a communication brief for a project

Module 2: Research and Argument Structuring

• Using research techniques for credible content
• Structuring arguments logically with mind mapping
• Preparing for effective meetings and discussions
• Drafting speech scripts for clarity
• Case Study: Create a structured argument for a proposal

Module 3: Professional Writing Techniques

• Writing emails, memos, and reports with Microsoft Word
• Crafting strong openings and conclusions
• Using plain English and avoiding jargon
• Proofreading for professionalism and accuracy
• Case Study: Draft a professional report and email

Module 4: Effective Presentation Skills

• Creating visuals with PowerPoint and Canva
• Using tables, charts, and diagrams for clarity
• Delivering presentations via Zoom with confidence
• Managing nerves and engaging audiences
• Case Study: Deliver a short business presentation

Module 5: Advanced Speaking and Career Development

• Mastering body language and posture for impact
• Rehearsing and receiving constructive feedback
• Applying public speaking do’s and don’ts
• Creating a communication career action plan
• Case Study: Develop a public speaking improvement plan