Course Outline:

Module 1: Foundations of Social Media Scheduling

• Why scheduling matters for brand consistency

• Overview of Hootsuite vs Buffer features

• Setting up and connecting multiple accounts
  Case Study: How content scheduling improved a brand’s engagement

Module 2: Building Effective Content Calendars

• Designing editorial calendars with Excel/Google Sheets

• Mapping content themes across platforms (Facebook, Instagram, LinkedIn, Twitter/X, TikTok)

• Integrating Canva and Google Drive for asset management
  Practical Exercise: Create a one-month content calendar

Module 3: Scheduling & Automation in Hootsuite/Buffer

• Bulk scheduling posts across platforms

• Using AI tools (ChatGPT, Jasper) for caption drafting

• Setting optimal posting times using analytics
  Exercise: Schedule a week’s worth of content using Hootsuite/Buffer

Module 4: Team Collaboration & Workflow Management

• Assigning roles and permissions in Hootsuite/Buffer

• Managing approvals and content revisions

• Using Slack/Trello integrations for smoother collaboration
  Case Study: How a marketing team scaled content delivery with Hootsuite

Module 5: Analytics, Optimization & Capstone Project

• Using Hootsuite/Buffer analytics for campaign reporting

• Exporting data to Excel/Power BI dashboards

• Refining content strategy based on analytics
  Capstone Project: Build and present a content scheduling plan with performance projections