Course Outline:

Module 1: Introduction to Influencer Marketing

• Evolution of influencer marketing & partnership strategies

• Types of influencers: nano, micro, macro, celebrity

• Influencer marketing trends across platforms
  Case Study: How micro-influencers drove engagement for a lifestyle brand

Module 2: Identifying & Selecting the Right Influencers

• Using HypeAuditor, Upfluence, AspireIQ for discovery

• Evaluating authenticity, engagement rate, and audience demographics

• Matching influencers with brand goals
  Practical Exercise: Create an influencer shortlist for a campaign

Module 3: Negotiation & Contracting Influencers

• Structuring influencer agreements

• Setting deliverables, timelines, and KPIs

• Compliance with advertising regulations and disclosures (FTC, ASA)
  Simulation: Draft a sample influencer contract

Module 4: Building Strategic Partnerships

• Beyond influencers: affiliates, ambassadors, and corporate partners

• Partnership models for co-branding and sponsorships

• Leveraging LinkedIn Sales Navigator for partnership sourcing
  Case Study: Successful brand-partnership collaborations

Module 5: Content Collaboration & Campaign Design

• Co-creating content with influencers (video, live sessions, UGC)

• Tools for content creation: Canva, Adobe Express, CapCut

• Aligning influencer content with brand voice and storytelling
  Practical Exercise: Build a content brief for an influencer campaign

Module 6: Campaign Execution & Real-Time Management

• Scheduling and monitoring content with Hootsuite, Buffer, Sprout Social

• Handling influencer disputes and delays

• Crisis management in influencer campaigns
  Case Study: Lessons from a failed influencer campaign

Module 7: Analytics & ROI Measurement

• Tracking campaign performance with Google Analytics, Excel, Power BI

• Engagement vs. conversion metrics

• Setting up dashboards for real-time monitoring
  Practical Exercise: Build an ROI dashboard for influencer campaigns

Module 8: Scaling Influencer Programs

• From one-off collaborations to ambassador programs

• Multi-influencer and cross-platform campaigns

• Managing regional and global influencer partnerships
  Workshop: Design a scalable influencer marketing strategy

Module 9: AI & Emerging Trends in Influencer Marketing

• AI tools (ChatGPT, Jasper) for campaign content and reporting

• Influencer fraud detection with AI platforms

• Virtual influencers and metaverse partnerships
  Case Study: AI-generated influencers in brand campaigns

Module 10: Capstone – Influencer Marketing & Partnership Playbook

• Developing an end-to-end influencer strategy

• Budgeting and resource allocation

• Presenting campaign performance to executives and stakeholders
  Capstone Project: Participants create and present a full influencer & partnership strategy