LinkedIn Ads for B2B Marketing Training Course
Course Overview
| Course Title | LinkedIn Ads for B2B Marketing Training Course |
| Organization | Tech For Development (T4D) |
| Venue | Tech For Development (T4D) Training Center along Tala Road, Runda, Nairobi |
| Duration | TBA days |
| Target Industries |
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| Target Job Roles |
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| Course Fees (Face-to-Face) | TBA |
| Course Fees (Virtual) | |
| Training Modes | Virtual and face-to-face training |
| Payment | Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course |
| Accreditation | Tech For Development Certificate of Course Completion |
Course Overview
This course provides specialized training on leveraging LinkedIn Ads to generate leads, build brand authority, and strengthen B2B marketing strategies. It covers ad formats, targeting, content strategies, and measurement tailored for professionals marketing to other businesses.
Duration: 5 Days
Target Audience
- B2B marketers
- Sales and business development professionals
- Marketing managers in professional services
- Entrepreneurs targeting business clients
Organizational Impact
- Enhanced B2B lead generation through LinkedIn
- Stronger brand presence among decision-makers
- Improved efficiency in account-based marketing strategies
- Higher ROI from precise professional targeting
Personal Impact
- Proficiency in managing LinkedIn Ads campaigns
- Ability to design B2B-focused creative strategies
- Skills in lead generation and nurturing
- Competitive edge in B2B digital marketing roles
Course Objectives
- Understand LinkedIn Ads ecosystem
- Master targeting and segmentation for professionals
- Develop effective B2B ad creatives
- Measure and optimize LinkedIn campaigns
Course Modules
Course Modules
Module 1: Introduction to LinkedIn Advertising
- Why LinkedIn is critical for B2B marketing
- Overview of LinkedIn ad formats
- Key LinkedIn marketing solutions (Campaign Manager, Matched Audiences)
- Success metrics unique to LinkedIn
- Case Study: Lead generation for a consulting firm via LinkedIn Ads
Module 2: Audience Targeting on LinkedIn
- Job titles, functions, and industries targeting
- Company size and seniority filters
- Matched audiences and retargeting
- Account-based marketing with LinkedIn Ads
- Case Study: Precision targeting for a software company
Module 3: LinkedIn Ad Formats & Creative Strategy
- Sponsored content and InMail ads
- Carousel and video ads for B2B campaigns
- Writing persuasive ad copy for professionals
- Leveraging thought leadership in creatives
- Case Study: Content-driven ad success for a SaaS brand
Module 4: Campaign Management & Optimization
- Setting up campaigns in Campaign Manager
- Budgeting and bid strategies
- Tracking conversions with LinkedIn Insight Tag
- Optimizing campaigns for cost efficiency
- Case Study: Optimizing cost per lead for a B2B event campaign
Module 5: Analytics & Reporting in LinkedIn Ads
- Key KPIs: CPL, CTR, engagement rate
- Analyzing audience demographics and behaviors
- Custom reporting dashboards
- Integration with CRM systems
- Case Study: LinkedIn Ads reporting for a B2B financial institution
Course Administration
Methodology
Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation & Airport Transfer
Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.
Payment
Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].
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