Content Strategy & Marketing Frameworks Training Course
Course Overview
| Course Title | Content Strategy & Marketing Frameworks Training Course |
| Organization | Tech For Development (T4D) |
| Venue | Tech For Development (T4D) Training Center along Tala Road, Runda, Nairobi |
| Duration | 5 days |
| Target Industries |
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| Target Job Roles |
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| Course Fees (Face-to-Face) | USD 1,100/KES 75,000 (Exclusive of VAT) |
| Course Fees (Virtual) | USD 1,000/KES 70,000 (Exclusive of VAT) |
| Training Modes | Virtual and face-to-face training |
| Payment | Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course |
| Accreditation | Tech For Development Certificate of Course Completion |
Course Overview
This course provides a comprehensive framework for building a data-driven content marketing strategy. Participants will learn to define their mission, audience, and goals, and select the right strategic models to align content with business objectives and achieve measurable ROI.
Course Duration
5 Days
Target Audience
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Marketing Managers and Directors
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Content Strategists and Managers
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Small Business Owners and Startup Founders
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Professionals new to content marketing
Personal Impact
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Develop a strategic mindset for content planning and execution
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Learn to articulate a clear content mission and value proposition
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Acquire skills to justify content investments with data and frameworks
Organizational Impact
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Create a unified direction for all content efforts
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Improve content ROI by aligning activities with business goals
- Establish a repeatable process for content planning and measurement
Course Objectives
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Define the core components of a content marketing strategy
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Develop detailed audience personas and customer journey maps
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Set SMART goals and identify key performance indicators (KPIs)
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Apply strategic frameworks like the Content Matrix and AIDA model
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Conduct a content audit and perform a gap analysis
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Draft a one-page content strategy document
Course Modules
Course Outline
Module 1: Foundations of Content Strategy & Audience Definition
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Content marketing principles and core components
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Audience persona and customer journey mapping
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Case Study: How Airbnb uses audience insights to drive content strategy
Module 2: Goal Setting, Measurement & Strategic Frameworks
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SMART Goals, KPIs, and introduction to analytics
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Strategic framework application (Content Matrix, AIDA, Flywheel)
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Real-Life Project: Define goals and KPIs for a sample company
Module 3: Content Audit, Gap Analysis & Channel Strategy
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Content audit methodologies and execution
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Gap analysis and channel selection criteria
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Case Study: Conducting a content audit for a mid-sized B2C brand
Module 4: Building The Strategic Plan & Content Pillars
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Developing content pillars and messaging architecture
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Building a strategic one-page plan
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Real-Life Project: Draft core content pillars for a chosen market
Module 5: Strategy Presentation & Justification
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Strategy documentation and presentation techniques
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Justifying strategy to stakeholders and executives
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Case Study: Present a content strategy to secure budget and buy-in
Course Administration
Methodology
Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation & Airport Transfer
Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.
Payment
Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].
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