Content Strategy & Marketing Frameworks Training Course
Course Overview
| Course Title | Content Strategy & Marketing Frameworks Training Course |
| Organization | Tech For Development (T4D) |
| Venue | Tech For Development (T4D) Training Center along Tala Road, Runda, Nairobi |
| Target Industries |
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| Target Job Roles |
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| Course Fees (Face-to-Face) | USD 1,100/KES 75,000 (Exclusive of VAT) |
| Course Fees (Virtual) | TBA |
| Training Modes | Virtual and face-to-face training |
| Payment | Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course |
| Accreditation | Tech For Development Certificate of Course Completion |
Course Overview
This course provides a comprehensive framework for building a data-driven content marketing strategy. Participants will learn to define their mission, audience, and goals, and select the right strategic models to align content with business objectives and achieve measurable ROI.
Course Duration
5 Days
Target Audience
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Marketing Managers and Directors
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Content Strategists and Managers
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Small Business Owners and Startup Founders
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Professionals new to content marketing
Personal Impact
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Develop a strategic mindset for content planning and execution
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Learn to articulate a clear content mission and value proposition
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Acquire skills to justify content investments with data and frameworks
Organizational Impact
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Create a unified direction for all content efforts
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Improve content ROI by aligning activities with business goals
- Establish a repeatable process for content planning and measurement
Course Objectives
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Define the core components of a content marketing strategy
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Develop detailed audience personas and customer journey maps
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Set SMART goals and identify key performance indicators (KPIs)
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Apply strategic frameworks like the Content Matrix and AIDA model
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Conduct a content audit and perform a gap analysis
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Draft a one-page content strategy document
Course Modules
Course Outline
Module 1: Foundations of Content Strategy & Audience Definition
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Content marketing principles and core components
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Audience persona and customer journey mapping
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Case Study: How Airbnb uses audience insights to drive content strategy
Module 2: Goal Setting, Measurement & Strategic Frameworks
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SMART Goals, KPIs, and introduction to analytics
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Strategic framework application (Content Matrix, AIDA, Flywheel)
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Real-Life Project: Define goals and KPIs for a sample company
Module 3: Content Audit, Gap Analysis & Channel Strategy
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Content audit methodologies and execution
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Gap analysis and channel selection criteria
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Case Study: Conducting a content audit for a mid-sized B2C brand
Module 4: Building The Strategic Plan & Content Pillars
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Developing content pillars and messaging architecture
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Building a strategic one-page plan
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Real-Life Project: Draft core content pillars for a chosen market
Module 5: Strategy Presentation & Justification
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Strategy documentation and presentation techniques
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Justifying strategy to stakeholders and executives
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Case Study: Present a content strategy to secure budget and buy-in
Course Administration
Methodology
This instructor-led training course is delivered using a blended learning approach comprising presentations, guided practical sessions, web-based tutorials, and group work.
Accreditation
Participants will receive a Tech For Development Certificate of Course Completion.
Training Venue
Held at the Tech For Development Training Centre.
Accommodation & Airport Transfer
Arranged upon request.
Email: letstalk@techfordevelopment.com
Phone: (+254) 790 824 179
Tailor-Made
Customised training available.
Payment
Send proof of payment to letstalk@techfordevelopment.com.
