Marketing Dashboard Development with Power BI Training Course
Course Overview
| Course Title | Marketing Dashboard Development with Power BI Training Course |
| Organization | Tech For Development (T4D) |
| Venue | Tech For Development (T4D) Training Center along Tala Road, Runda, Nairobi |
| Duration | 5 days |
| Target Industries |
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| Target Job Roles |
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| Course Fees (Face-to-Face) | USD 1,100/KES 75,000 (Exclusive of VAT) |
| Course Fees (Virtual) | USD 1,000/KES 70,000 (Exclusive of VAT) |
| Training Modes | Virtual and face-to-face training |
| Payment | Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course |
| Accreditation | Tech For Development Certificate of Course Completion |
Course Overview
This course equips participants with the skills to design and build interactive marketing dashboards using Microsoft Power BI. Participants will learn how to connect multiple data sources (CRM, Google Analytics, social media, email campaigns), transform and model data, and visualize marketing KPIs to support data-driven decision-making. The program emphasizes practical projects to ensure participants can immediately apply dashboard development to their organization’s needs.
Course Duration
5 Days
Target Audience
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Marketing Analysts and Executives
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Digital Marketing Specialists
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Business Intelligence & Data Analysts
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Sales and Marketing Managers
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Professionals involved in campaign reporting and ROI tracking
Personal Impact
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Gain confidence in using Power BI to analyze marketing data.
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Learn to design interactive dashboards that communicate insights clearly.
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Improve ability to measure campaign ROI, customer engagement, and pipeline performance.
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Strengthen decision-making through real-time analytics and visualization.
Organizational Impact
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Enable data-driven marketing strategies.
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Consolidate disparate marketing data sources into one view.
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Increase transparency and accountability with real-time dashboards.
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Improve campaign performance and ROI tracking.
Course Objectives
By the end of the course, participants will be able to:
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Connect Power BI to marketing data sources (CRM, GA4, LinkedIn, Mailchimp, etc.).
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Model and transform marketing data for actionable reporting.
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Build interactive dashboards with campaign, funnel, and ROI KPIs.
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Automate report updates for real-time visibility.
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Share dashboards securely with stakeholders for collaborative decision-making.
Course Modules
Course Outline
Module 1: Foundations of Power BI for Marketing
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Overview of Power BI interface and key features
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Connecting to marketing data sources (CRM, Excel, GA4, social media APIs)
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Understanding marketing KPIs and metrics (CPL, CAC, ROI, CLV)
Case Study: Setting up a campaign performance dataset
Module 2: Data Preparation & Transformation
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Power Query for cleaning and transforming marketing data
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Handling missing data, duplicates, and inconsistent formats
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Data modeling for multi-channel campaigns
Exercise: Transform campaign data for funnel analysis
Module 3: Building Marketing Dashboards
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Designing dashboards with visual storytelling principles
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Visualizing key metrics: impressions, clicks, conversions, revenue
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Funnel analysis and pipeline performance reporting
Practical: Build a marketing funnel dashboard in Power BI
Module 4: Advanced Analytics & Insights
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Calculating measures with DAX for ROI, churn, and attribution
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Using AI visuals for trend and sentiment analysis
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Integrating Power BI with Excel and PowerPoint for reporting
Case Study: Multi-channel ROI dashboard for marketing campaigns
Module 5: Sharing, Automation & Capstone Project
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Automating report refresh with Power BI service
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Sharing dashboards securely with stakeholders
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Embedding dashboards in Teams, SharePoint, or websites
Capstone Project: Develop a full interactive marketing dashboard integrating campaign data from at least 2 sources
Course Administration
Methodology
Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation & Airport Transfer
Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.
Payment
Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].
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