Marketing Budgeting & ROI Optimization Training Course
Course Overview
| Course Title | Marketing Budgeting & ROI Optimization Training Course |
| Organization | Tech For Development (T4D) |
| Venue | Tech For Development (T4D) Training Center along Tala Road, Runda, Nairobi |
| Duration | 5 days |
| Target Industries |
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| Target Job Roles |
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| Course Fees (Face-to-Face) | USD 1,100/KES 75,000 (Exclusive of VAT) |
| Course Fees (Virtual) | USD 1,000/KES 70,000 (Exclusive of VAT) |
| Training Modes | Virtual and face-to-face training |
| Payment | Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course |
| Accreditation | Tech For Development Certificate of Course Completion |
Course Overview
This finance-focused course equips marketers with the skills to build, justify, and manage marketing budgets effectively. Participants will learn to calculate ROI, attribute value across touchpoints, and optimize spend for maximum financial return.
Course Duration
5 Days
Target Audience
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Marketing Managers, Directors, VPs, and CMOs
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Marketing Operations Managers
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Financial Analysts supporting marketing
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Professionals responsible for marketing budget planning
Personal Impact
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Speak the language of finance and build credibility with CFOs
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Confidently make data-driven decisions about budget allocation
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Develop skills in financial analysis and forecasting for marketing
Organizational Impact
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Maximize the return on marketing investment (ROMI)
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Ensure marketing spend is aligned with strategic priorities
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Improve overall financial accountability of the marketing function
Course Objectives
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Learn different methods for building a marketing budget
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Understand marketing financials: ROI, ROMI, CAC, LTV
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Master attribution models (first-touch, last-touch, multi-touch)
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Forecast marketing outcomes and build business cases for investment
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Implement continuous budget monitoring and reallocation processes
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Create compelling reports that demonstrate marketing's financial value
Course Modules
Course Outline
Module 1: Marketing Finance Fundamentals & Budget Building
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Marketing finance principles
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Budget development methodologies
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Case Study: How a B2B company allocates its budget based on historical ROI
Module 2: Key Performance Metrics: CAC, LTV, ROI & ROMI
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Key metric definitions and calculations
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Performance measurement frameworks
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Real-Life Project: Calculate CAC and LTV for a subscription service
Module 3: Marketing Attribution & Measuring Influence
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Attribution models and methodologies
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Influence measurement techniques
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Case Study: How an e-commerce brand uses multi-touch attribution
Module 4: Forecasting, Business Cases & Justifying Budgets
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Forecasting techniques and models
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Business case development for marketing investments
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Real-Life Project: Build a business case and forecast ROI for a proposed campaign
Module 5: Budget Management, Optimization & Executive Reporting
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Budget management and optimization
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Executive reporting and communication
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Case Study: Create an executive dashboard for marketing performance
Course Administration
Methodology
Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation & Airport Transfer
Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.
Payment
Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].
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