GTM & Marketing Strategy
Go-to-market architecture for development sector organizations entering new markets or launching new programs
Service Packages
GTM Sprint
Organizations launching a new product, program, or service
Includes:
Market sizing; ICP definition; positioning statement; channel selection; 90-day launch plan
Deliverables:
GTM playbook, launch calendar, ICP profile
Full GTM Strategy
Organizations entering new geographies or market segments
Includes:
TAM/SAM analysis; STP framework; competitive positioning; channel architecture; full campaign brief
Deliverables:
GTM strategy document, campaign brief, measurement framework
GTM Advisory Retainer
Organizations wanting sustained strategic marketing guidance
Includes:
Ongoing strategic marketing advisory; quarterly strategy reviews; campaign performance reviews
Deliverables:
Quarterly strategy reviews, campaign briefs, performance reports
Clients & Experience
Oplos Marketing
Marketing • Kenya
Brand positioning, web design, and SEO strategy portal
Strate Urban
Urban Planning • Kenya
Professional services positioning and consultancy portal
Ministry of Agriculture Kenya (ABDP)
Government • Kenya
Programme positioning and stakeholder communications hub
Tech For Development (T4D)
Technology • Kenya
eCommerce portal development and digital go-to-market