Social Media Analytics & Reporting Training Course
Course Overview
| Course Title | Social Media Analytics & Reporting Training Course |
| Organization | Tech For Development (T4D) |
| Venue | Tech For Development (T4D) Training Center along Tala Road, Runda, Nairobi |
| Duration | 10 days |
| Target Industries |
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| Target Job Roles |
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| Course Fees (Face-to-Face) | USD 2,200/KES 150,000 (Exclusive of VAT) |
| Course Fees (Virtual) | |
| Training Modes | Virtual and face-to-face training |
| Payment | Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course |
| Accreditation | Tech For Development Certificate of Course Completion |
Course Overview:
This course equips participants with the skills to collect, analyze, and report on social media data to drive marketing and business decisions. Participants will master tools like Google Analytics, Meta Business Suite, LinkedIn Analytics, Twitter Analytics, TikTok Analytics, Power BI, and Excel, along with AI-driven insights tools (ChatGPT, Jasper, Brandwatch, Sprout Social).
By the end of the course, participants will build a comprehensive reporting framework and dashboards to measure ROI, optimize campaigns, and communicate actionable insights to stakeholders.
Course Duration:
10 Days
Target Audience:
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Digital Marketing & Social Media Managers
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Marketing Analysts & Data Officers
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Communications & PR Professionals
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Business Development Teams
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Entrepreneurs seeking data-driven growth
Personal Impact:
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Gain confidence in interpreting analytics across platforms.
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Learn advanced Excel and Power BI for data visualization.
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Acquire hands-on skills in building reporting dashboards.
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Strengthen ability to present data-driven insights clearly.
Organizational Impact:
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Stronger alignment of marketing activities with ROI.
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Improved decision-making through data-backed reporting.
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Streamlined performance measurement across multiple platforms.
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Increased efficiency in campaign optimization and budget allocation.
Course Objectives:
By the end of this course, participants will be able to:
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Collect and interpret data from major social media platforms.
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Build real-time dashboards with Power BI & Excel.
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Use analytics to optimize campaigns and content strategies.
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Measure and report ROI effectively to stakeholders.
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Apply AI and automation tools for faster data insights.
Course Modules
Course Outline:
Module 1: Introduction to Social Media Analytics
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Why analytics matter in social media marketing
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Key performance metrics (engagement, reach, CTR, conversions)
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Overview of free & paid analytics tools
Case Study: How analytics improved campaign ROI for a brand
Module 2: Facebook & Instagram Analytics
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Insights from Meta Business Suite
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Tracking ads performance (CPC, ROAS, CPA)
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Custom reporting dashboards
Practical Exercise: Export and analyze ad data in Excel
Module 3: LinkedIn & Twitter (X) Analytics
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LinkedIn company page analytics & content insights
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Twitter Analytics: tracking engagement & sentiment
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Using Excel & Power BI to compare platforms
Exercise: Build a comparative performance dashboard
Module 4: TikTok & YouTube Analytics
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TikTok Creator Studio: audience trends & engagement metrics
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YouTube Studio: watch time, retention, and subscriber growth
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Optimizing video strategies based on insights
Case Study: Viral video performance breakdown
Module 5: Google Analytics & Social Traffic Tracking
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Linking social campaigns to website traffic & conversions
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UTM tagging for campaign tracking
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Multi-channel funnel analysis
Exercise: Track social media traffic in Google Analytics
Module 6: Advanced Excel for Social Media Reporting
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Pivot tables, charts, and dashboards
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Automating reports with macros
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Combining multi-platform datasets
Practical: Build a weekly reporting template in Excel
Module 7: Power BI for Social Media Dashboards
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Connecting APIs and datasets from social platforms
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Building interactive dashboards
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Automating reporting workflows
Workshop: Create a real-time social media dashboard in Power BI
Module 8: AI & Automation in Social Media Analytics
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Using ChatGPT & Jasper for insights summaries
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Social listening tools (Sprout Social, Brandwatch, Talkwalker)
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Automating sentiment analysis
Exercise: Generate a trend report using AI
Module 9: Reporting for Different Stakeholders
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Reporting for executives vs. marketing teams
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Visual storytelling with data
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Best practices for presentations & reporting frequency
Case Study: Executive reporting pack for a global campaign
Module 10: Capstone – Building a Social Media Analytics Playbook
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Designing KPIs aligned with business goals
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Setting up a monthly reporting system
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Presenting insights-driven recommendations
Capstone Project: Participants build and present a full analytics & reporting framework
Course Administration
Methodology
Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation & Airport Transfer
Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.
Payment
Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].
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