Tableau for Marketing Analytics Training Course
Course Overview
| Course Title | Tableau for Marketing Analytics Training Course |
| Organization | Tech For Development (T4D) |
| Venue | Tech For Development (T4D) Training Center along Tala Road, Runda, Nairobi |
| Duration | 5 days |
| Target Industries |
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| Target Job Roles |
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| Course Fees (Face-to-Face) | USD 1,100/KES 75,000 (Exclusive of VAT) |
| Course Fees (Virtual) | USD 1,000/KES 70,000 (Exclusive of VAT) |
| Training Modes | Virtual and face-to-face training |
| Payment | Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course |
| Accreditation | Tech For Development Certificate of Course Completion |
Course Overview
This intensive training equips marketing professionals with hands-on Tableau skills to analyze customer data, visualize campaign performance, and generate insights for better decision-making. Participants will learn how to connect Tableau with CRM, Google Analytics (GA4), Ads platforms, and social media data to create interactive dashboards that track KPIs, measure ROI, and uncover predictive trends in marketing campaigns.
Course Duration
5 Days
Target Audience
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Marketing Analysts & Digital Marketing Managers
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CRM & Customer Insights Teams
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Growth Marketing & Performance Marketing Professionals
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Business Intelligence Specialists in Marketing Functions
Personal Impact
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Gain confidence in visualizing marketing data with Tableau.
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Build and share interactive dashboards for campaign tracking.
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Learn data blending techniques for combining multiple marketing sources.
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Improve ability to make data-driven decisions in real time.
Organizational Impact
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Enable marketing teams to track ROI and KPIs more effectively.
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Reduce reliance on IT by empowering staff with self-service analytics.
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Improve budget allocation and campaign optimization through data insights.
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Foster a data-driven marketing culture within the organization.
Course Objectives
By the end of the course, participants will be able to:
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Connect Tableau to multiple marketing data sources.
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Create interactive dashboards and reports for marketing KPIs.
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Use advanced data visualization techniques for storytelling.
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Apply Tableau for segmentation, funnel analysis, and ROI tracking.
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Share insights across teams and executives for faster decision-making.
Course Modules
Course Outline
Module 1: Introduction to Tableau & Marketing Data Visualization
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Tableau interface and basics
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Connecting Tableau to CRM, GA4, Ads, and Excel data
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Marketing KPIs and metrics for visualization
Case Study: Building a campaign performance overview dashboard
Module 2: Customer Segmentation & Funnel Analytics with Tableau
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Visualizing customer journeys and funnels
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Segmentation by demographics, channel, and behavior
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Using calculated fields for conversion metrics
Practical Exercise: Create a customer funnel dashboard
Module 3: Campaign Performance Measurement & ROI Tracking
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Tracking paid, owned, and earned media campaigns
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Calculating ROI and cost-per-conversion in Tableau
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Blending Google Ads, Facebook Ads, and CRM data
Case Study: Analyzing multi-channel campaign performance
Module 4: Advanced Visualization & Predictive Insights
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Advanced charts: cohort analysis, heatmaps, trend lines
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Using forecasting in Tableau for campaign planning
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Storytelling with dashboards for executives
Practical Exercise: Build a predictive trend dashboard
Module 5: Dashboard Automation, Sharing & Real-World Project
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Automating data refresh from marketing platforms
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Sharing insights with stakeholders via Tableau Server/Online
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Best practices in dashboard design for marketers
Capstone Project: Build a comprehensive marketing analytics dashboard combining campaign, customer, and ROI metrics
Course Administration
Methodology
Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation & Airport Transfer
Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.
Payment
Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].
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