Course Outline:

Module 1: Introduction to HubSpot Marketing Automation

• Overview of HubSpot Marketing Hub features

• Understanding HubSpot CRM integration

• Setting up contacts, lists, and forms

• Best practices for building automation-ready databases
  Case Study: Automating a lead capture process using HubSpot forms

Module 2: Lead Nurturing & Email Automation

• Designing email workflows with personalization

• Automated lead scoring and nurturing sequences

• Using smart content for personalized experiences

• A/B testing emails in HubSpot
  Exercise: Build a lead nurturing email sequence in HubSpot

Module 3: Workflow Design & Customer Journeys

• Building automated workflows (welcome series, re-engagement, etc.)

• Branching logic and triggers in HubSpot

• Aligning workflows with the customer lifecycle

• Automation for cross-channel campaigns (email, ads, social)
  Case Study: Creating a workflow for event follow-up automation

Module 4: Analytics, Reporting & Optimization

• Key HubSpot metrics: lead conversions, CTR, MQL → SQL transitions

• Creating reports and dashboards in HubSpot

• Exporting and integrating data with Excel & Power BI

• Using insights for continuous campaign optimization
  Exercise: Build a HubSpot dashboard tracking workflow performance

Module 5: Advanced Automation & Capstone Project

• Integrating HubSpot with Salesforce, LinkedIn, and third-party apps

• AI-powered tools in HubSpot (chatbots, predictive lead scoring)

• Best practices for scaling automation across teams

• Capstone Project: Design and present a full HubSpot automation strategy
  Capstone: Automate a customer lifecycle journey from lead capture to conversion