Marketing Automation with HubSpot Training Course
Course Overview
| Course Title | Marketing Automation with HubSpot Training Course |
| Organization | Tech For Development (T4D) |
| Venue | Tech For Development (T4D) Training Center along Tala Road, Runda, Nairobi |
| Duration | 5 days |
| Target Industries |
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| Target Job Roles |
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| Course Fees (Face-to-Face) | USD 1,100/KES 75,000 (Exclusive of VAT) |
| Course Fees (Virtual) | USD 1,000/KES 70,000 (Exclusive of VAT) |
| Training Modes | Virtual and face-to-face training |
| Payment | Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course |
| Accreditation | Tech For Development Certificate of Course Completion |
Course Overview:
This hands-on course equips participants with the skills to plan, design, and execute marketing automation strategies using HubSpot. The training covers lead generation, email automation, workflows, CRM integration, segmentation, personalization, analytics, and AI-powered tools within HubSpot. By the end of the course, participants will be able to create automated, data-driven campaigns that improve engagement, conversions, and customer loyalty.
Course Duration:
5 Days
Target Audience:
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Marketing Managers & Executives
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CRM & Marketing Automation Specialists
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Digital Marketing Professionals
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Sales & Business Development Managers
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Entrepreneurs & SMEs leveraging HubSpot
Personal Impact:
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Gain hands-on mastery of HubSpot’s automation tools.
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Build confidence in creating customer journeys with workflows.
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Improve efficiency by automating repetitive marketing tasks.
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Learn how to integrate HubSpot with CRMs and other platforms.
Organizational Impact:
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Streamlined marketing processes with automation.
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Improved lead nurturing and customer engagement.
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Increased ROI through targeted, data-driven campaigns.
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Better alignment of sales and marketing teams via HubSpot CRM.
Course Objectives:
By the end of this training, participants will be able to:
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Build and manage automated workflows in HubSpot.
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Segment contacts for personalized campaigns.
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Integrate HubSpot with CRMs and third-party tools.
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Track campaign performance using dashboards and reports.
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Apply automation to drive sales and customer success.
Course Modules
Course Outline:
Module 1: Introduction to HubSpot Marketing Automation
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Overview of HubSpot Marketing Hub features
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Understanding HubSpot CRM integration
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Setting up contacts, lists, and forms
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Best practices for building automation-ready databases
Case Study: Automating a lead capture process using HubSpot forms
Module 2: Lead Nurturing & Email Automation
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Designing email workflows with personalization
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Automated lead scoring and nurturing sequences
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Using smart content for personalized experiences
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A/B testing emails in HubSpot
Exercise: Build a lead nurturing email sequence in HubSpot
Module 3: Workflow Design & Customer Journeys
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Building automated workflows (welcome series, re-engagement, etc.)
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Branching logic and triggers in HubSpot
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Aligning workflows with the customer lifecycle
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Automation for cross-channel campaigns (email, ads, social)
Case Study: Creating a workflow for event follow-up automation
Module 4: Analytics, Reporting & Optimization
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Key HubSpot metrics: lead conversions, CTR, MQL → SQL transitions
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Creating reports and dashboards in HubSpot
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Exporting and integrating data with Excel & Power BI
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Using insights for continuous campaign optimization
Exercise: Build a HubSpot dashboard tracking workflow performance
Module 5: Advanced Automation & Capstone Project
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Integrating HubSpot with Salesforce, LinkedIn, and third-party apps
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AI-powered tools in HubSpot (chatbots, predictive lead scoring)
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Best practices for scaling automation across teams
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Capstone Project: Design and present a full HubSpot automation strategy
Capstone: Automate a customer lifecycle journey from lead capture to conversion
Course Administration
Methodology
Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation & Airport Transfer
Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.
Payment
Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].
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