Strategic Digital Marketing Planning Training Course
Course Overview
| Course Title | Strategic Digital Marketing Planning Training Course |
| Organization | Tech For Development (T4D) |
| Venue | Tech For Development (T4D) Training Center along Tala Road, Runda, Nairobi |
| Target Industries |
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| Target Job Roles |
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| Course Fees (Face-to-Face) | USD 1,100/KES 75,000 (Exclusive of VAT) |
| Course Fees (Virtual) | TBA |
| Training Modes | Virtual and face-to-face training |
| Payment | Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course |
| Accreditation | Tech For Development Certificate of Course Completion |
Course Overview
This course provides a comprehensive framework for developing, implementing, and measuring a successful digital marketing strategy. Participants will learn to align digital initiatives with business goals, select the right channels, and create a data-driven plan for sustainable growth.
Course Duration
5 Days
Target Audience
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Marketing Managers and Directors
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Digital Marketing Specialists and Strategists
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Business Owners and Entrepreneurs
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Professionals responsible for marketing strategy development
Personal Impact
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Gain confidence to lead digital strategy development and present to leadership
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Make informed, data-driven decisions on marketing channel selection
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Master the end-to-end process of strategic marketing planning
Organizational Impact
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Achieve stronger alignment between marketing activities and core business objectives
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Improve ROI on marketing spend through disciplined planning and measurement
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Create a cohesive, measurable, and agile roadmap for digital growth
Course Objectives
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Understand the core components of a digital marketing strategy
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Learn to conduct a SWOT and PESTLE analysis for the digital landscape
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Define clear and measurable marketing objectives (OKRs/KPIs)
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Master the process of audience segmentation and persona development
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Develop a channel strategy and integrated marketing mix
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Create a measurement framework and learn to report on performance
Course Modules
Course Outline
Module 1: Foundations of Digital Strategy & Business Alignment
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Understanding corporate strategy and digital transformation
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Aligning marketing goals to business objectives and financial targets
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Case Study: Analyzing a Fortune 500 company's digital strategy pivot
Module 2: Understanding Your Audience & The Digital Landscape
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Audience segmentation and buyer persona development
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Competitive analysis and market positioning
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Real-Life Project: Develop detailed buyer personas and a competitive landscape analysis for a chosen brand
Module 3: Channel Strategy & Tactical Planning
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Selecting and integrating online/offline channels for maximum impact
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Budget allocation and resource planning across channels
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Case Study: Deconstructing a successful multi-channel strategy from a D2C brand
Module 4: Budgeting, Measurement & Analytics Framework
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Connecting marketing KPIs to financial performance
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Setting up dashboards and attribution models
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Real-Life Project: Create a full marketing budget and KPI dashboard for a hypothetical product launch
Module 5: Strategy Synthesis, Presentation & Governance
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Creating the final strategic plan document
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Techniques for presenting and gaining executive buy-in
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Case Study: Workshop on presenting a digital strategy plan to an executive board for approval
Course Administration
Methodology
This instructor-led training course is delivered using a blended learning approach comprising presentations, guided practical sessions, web-based tutorials, and group work.
Accreditation
Participants will receive a Tech For Development Certificate of Course Completion.
Training Venue
Held at the Tech For Development Training Centre.
Accommodation & Airport Transfer
Arranged upon request.
Email: letstalk@techfordevelopment.com
Phone: (+254) 790 824 179
Tailor-Made
Customised training available.
Payment
Send proof of payment to letstalk@techfordevelopment.com.
