Strategic Digital Marketing Planning Training Course
Course Overview
| Course Title | Strategic Digital Marketing Planning Training Course |
| Organization | Tech For Development (T4D) |
| Venue | Tech For Development (T4D) Training Center along Tala Road, Runda, Nairobi |
| Duration | 5 days |
| Target Industries |
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| Target Job Roles |
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| Course Fees (Face-to-Face) | USD 1,100/KES 75,000 (Exclusive of VAT) |
| Course Fees (Virtual) | USD 1,000/KES 70,000 (Exclusive of VAT) |
| Training Modes | Virtual and face-to-face training |
| Payment | Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course |
| Accreditation | Tech For Development Certificate of Course Completion |
Course Overview
This course provides a comprehensive framework for developing, implementing, and measuring a successful digital marketing strategy. Participants will learn to align digital initiatives with business goals, select the right channels, and create a data-driven plan for sustainable growth.
Course Duration
5 Days
Target Audience
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Marketing Managers and Directors
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Digital Marketing Specialists and Strategists
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Business Owners and Entrepreneurs
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Professionals responsible for marketing strategy development
Personal Impact
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Gain confidence to lead digital strategy development and present to leadership
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Make informed, data-driven decisions on marketing channel selection
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Master the end-to-end process of strategic marketing planning
Organizational Impact
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Achieve stronger alignment between marketing activities and core business objectives
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Improve ROI on marketing spend through disciplined planning and measurement
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Create a cohesive, measurable, and agile roadmap for digital growth
Course Objectives
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Understand the core components of a digital marketing strategy
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Learn to conduct a SWOT and PESTLE analysis for the digital landscape
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Define clear and measurable marketing objectives (OKRs/KPIs)
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Master the process of audience segmentation and persona development
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Develop a channel strategy and integrated marketing mix
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Create a measurement framework and learn to report on performance
Course Modules
Course Outline
Module 1: Foundations of Digital Strategy & Business Alignment
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Understanding corporate strategy and digital transformation
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Aligning marketing goals to business objectives and financial targets
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Case Study: Analyzing a Fortune 500 company's digital strategy pivot
Module 2: Understanding Your Audience & The Digital Landscape
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Audience segmentation and buyer persona development
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Competitive analysis and market positioning
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Real-Life Project: Develop detailed buyer personas and a competitive landscape analysis for a chosen brand
Module 3: Channel Strategy & Tactical Planning
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Selecting and integrating online/offline channels for maximum impact
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Budget allocation and resource planning across channels
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Case Study: Deconstructing a successful multi-channel strategy from a D2C brand
Module 4: Budgeting, Measurement & Analytics Framework
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Connecting marketing KPIs to financial performance
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Setting up dashboards and attribution models
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Real-Life Project: Create a full marketing budget and KPI dashboard for a hypothetical product launch
Module 5: Strategy Synthesis, Presentation & Governance
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Creating the final strategic plan document
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Techniques for presenting and gaining executive buy-in
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Case Study: Workshop on presenting a digital strategy plan to an executive board for approval
Course Administration
Methodology
Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation & Airport Transfer
Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.
Payment
Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].
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