Brand Storytelling & Narrative Design Training Course
Course Overview
| Course Title | Brand Storytelling & Narrative Design Training Course |
| Organization | Tech For Development (T4D) |
| Venue | Tech For Development (T4D) Training Center along Tala Road, Runda, Nairobi |
| Duration | 5 days |
| Target Industries |
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| Target Job Roles |
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| Course Fees (Face-to-Face) | USD 1,100/KES 75,000 (Exclusive of VAT) |
| Course Fees (Virtual) | USD 1,000/KES 70,000 (Exclusive of VAT) |
| Training Modes | Virtual and face-to-face training |
| Payment | Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course |
| Accreditation | Tech For Development Certificate of Course Completion |
Course Overview
This course teaches the art and science of crafting compelling brand narratives. Participants will learn how to use timeless storytelling principles to build emotional connections, differentiate their brand, and engage customers on a deeper level.
Course Duration
5 Days
Target Audience
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Brand Managers and Marketing Directors
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Content Creators and Copywriters
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Corporate Communications Professionals
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Entrepreneurs and business founders
Personal Impact
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Master the fundamental elements of a powerful story
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Learn to identify and articulate your brand's core narrative
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Develop skills to apply storytelling across various content formats
Organizational Impact
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Create consistent and emotionally resonant brand messaging
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Differentiate from competitors through a unique narrative
- Build stronger customer loyalty and advocacy
Course Objectives
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Understand the psychological power of story in marketing
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Discover and define your brand's purpose, conflict, and journey
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Learn to make the customer the hero of your story
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Apply narrative structures to case studies, videos, and social content
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Craft a compelling brand story arc
Course Modules
Course Outline
Module 1: The Science & Power of Story
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Storytelling psychology and neuroscience
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The role of story in building brands and loyalty
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Case Study: How Nike builds brand mythology through storytelling
Module 2: Discovering Your Core Brand Story
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Identifying brand purpose, conflict, archetypes, and journey
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Frameworks for clarity (StoryBrand, Brand Hero's Journey)
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Real-Life Project: Outline the core narrative for your brand
Module 3: Character Development & Customer as Hero
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Making the customer the hero of your story
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Developing a brand guide and mentor persona
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Case Study: How Salesforce positions itself as a guide to customer success
Module 4: Storytelling Across Formats & Channels
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Adapting narrative for video, social, case studies, and email
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Creating a consistent story across touchpoints
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Real-Life Project: Script a video ad using a narrative structure
Module 5: Crafting Your Narrative Arc & Style Guide
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Developing a signature story and narrative arc
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Building a storytelling style guide for teams
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Case Study: Developing and rolling out a narrative style guide
Course Administration
Methodology
Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation & Airport Transfer
Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.
Payment
Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].
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