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Food Packaging, Branding & Marketing Course

Food Packaging, Branding & Marketing Course

Foundation | 5 days | Face to Face / Online / Elearning | Certificate
01

Course Overview

Course Summary
Course Title Food Packaging, Branding & Marketing Course
Organization Tech For Development (T4D)
Venue Tech For Development (T4D) Training Centre
Duration 5 days
Target Industries
Target Job Roles
Course Fees (Face-to-Face) USD 1,500/KES 99,000 (Exclusive of VAT)
Course Fees (Virtual) USD 1,000/KES 70,000 (Exclusive of VAT)
Training Modes Virtual and face-to-face training
Payment Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course
Accreditation Tech For Development Certificate of Course Completion

Introduction

This course aims to give you an insight into the process of packaging design, branding, and marketing. Right from initial research to the creation of brand ideas, the personality of the brand, to the philosophy of design, mock-ups, and presentation. You are left with an empty container, some fonts, and colors if you separate the brand from the packaging & design. Packaging plays a critical role in becoming part of the personality of a brand, the brand's outward manifestation. The packaging is also the first point of communication with the user of a brand, so it is the vehicle on which the message is conveyed by a brand. You'll look at the complex, interconnected relationship between packaging, marketing, and branding throughout the course. You will obtain valuable insight into the marketing process and its diverse fields by the end of this course. You will know how to create a brand and its packaging for the right market and how the ideas can be visualized and displayed.

Duration

5 Days

Who Should Attend

Leaders, Supervisors, managers, and all employees in the hotel and hospitality industry.

Course Objectives

To understand Food Packaging, Branding & Marketing

02

Course Modules

Course Outline

  • Customer
    • How to Identify Customer Needs?
    • How to Make Product Development as per the Customer need
    • Recent Trends in Marketing
    • Target Customer (Definition and general Info)
    • Psychographics (lifestyle, Hobbies, behavior pattern)
    • Demographics (Age, Education, gender.)
    • Consumer segmentation.
  • Food Processing
    • What is Food Processing
    • Processing stages for Various products
    • Methods of Food Preservation
  • Food Packaging
    • Introduction to food packaging and opportunities for start-ups
    • Food packaging materials: (Paper, metal, glass, plastics & cardboard)
    • Food Packaging: an important tool for nutrition, safety & effective marketing
    • Food Packaging Machinery
    • Selection Criteria for Food Packaging system
    • Types of Packaging
    • Advances in food packaging (or A peep into the future of food packaging)
  • Branding
    • What is Brand?
    • Communication platform between customer and product.
    • What are their characteristics?
    • Why does the product need branding?
    • How does branding help?
    • What are the drivers?
    • Branding ideas (case studies)
  • How To Promote Branding
  • How to get prominence?
  • Visual Merchandising
  • Retail Merchandising.
  • How does the Branding category help?
  • Visual Merchandising
    • Definition and general Info
    • Why we need Visual Merchandising
    • Types of Visual Merchandising
    • Zoning Logic.
    • Visual Merchandising in the store
    • How to create a zone
  • Retail Visibility
    • Product placement
    • Category management.
    • Planogram
  • Marketing
    • Definition and General Info.
    • Retail Marketing
    • Retail Merchandising and its types.
    • The importance of Branding
    • What is your vision / Mission statement?
  • Digital Marketing
    • Digital Marketing Trends for Food Industry
    • How to use Social Media Ads in Food Industry
    • Understanding all platforms to market your product Digitally.
03

Course Administration

Methodology

Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.

Accreditation

Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion

Training Venue

The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.

Accommodation & Airport Transfer

Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179

Tailor-Made

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.

Payment

Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].

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Date Cost
2026 Schedules
Nairobi
07 Dec - 11 Dec
KES 99,000 |
$1,500 		Register
Johannesberg
Mombasa
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Cape Town
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Naivasha
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Arusha
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Kigali
Addis Ababa
Kuala Lumpur
Accra
Pretoria
Cape Town
Johannesberg
Cairo
Arusha
Machakos
Zanzibar
Kisumu
Nakuru
Mombasa
Nairobi
Naivasha
Kampala
Dubai