Course Outline

Module 1: Introduction to Cvent & Event Technology

• Overview of Cvent ecosystem.

• Event technology trends and digital transformation in events.

• Case Study: How corporations use Cvent for global events.

Module 2: Event Setup & Registration Management

• Creating event websites and branded registration forms.

• Building customized ticketing and payment workflows.

• Exercise: Designing a registration page in Cvent.

Module 3: Venue Sourcing & Logistics

• Using Cvent Supplier Network for venue sourcing.

• Budgeting, contracts, and vendor management.

• Workshop: Selecting and budgeting for an event venue.

Module 4: Event Marketing & Communication

• Designing event email campaigns.

• Integration with CRM and marketing platforms.

• Simulation: Creating a multi-channel communication plan.

Module 5: Attendee Management & Guest Services

• Managing guest lists, waitlists, and VIP services.

• Personalized agendas and ticket upgrades.

• Practical: Setting up attendee tracking features.

Module 6: Mobile Apps & On-Site Engagement

• Leveraging the Cvent Attendee Hub.

• Event apps for networking, live polling, and Q&A.

• Hands-on: Configuring a mobile app for an event.

Module 7: Hybrid & Virtual Event Features

• Integrating video conferencing and streaming tools.

• Managing hybrid attendee experiences.

• Workshop: Designing a hybrid event in Cvent.

Module 8: Analytics, Reporting & ROI Measurement

• Setting KPIs and success metrics.

• Using dashboards to track engagement and financials.

• Exercise: Building a Cvent event performance report.

Module 9: Compliance, Security & Data Privacy

• GDPR, data protection, and consent management.

• Risk management in event technology.

• Case Study: Data security challenges in event management.

Module 10: Capstone Project – End-to-End Cvent Event

• Participants design, set up, and simulate a full event in Cvent.

• Incorporating registration, marketing, mobile apps, and analytics.

• Final Presentations: Showcasing event setup and reports.