T4D-Logo
Need Help?
Home → Categories → Marketing, Sales & Customer Experience → Digital Marketing & Social Media → Digital Marketing Strategy & Planning → Digital Marketing and Online Brand Visibility Course
Digital Marketing and Online Brand Visibility Course

Digital Marketing and Online Brand Visibility Course

Intermediate | 5 days | Face to Face / Online / Elearning | Certificate
01

Course Overview

Course Summary
Course Title Digital Marketing and Online Brand Visibility Course
Organization Tech For Development (T4D)
Venue Tech For Development (T4D) Training Centre
Duration 5 days
Target Industries
  • Banking
  • Retail
  • Financial services
  • Logistics and supply chain
Target Job Roles
  • SharePoint Site Administrators
  • SharePoint Site Developers
  • Business Analysts
  • BI Professionals
Course Fees (Face-to-Face) USD 1,500/KES 99,000 (Exclusive of VAT)
Course Fees (Virtual) USD 1,000/KES 70,000 (Exclusive of VAT)
Training Modes Virtual and face-to-face training
Payment Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course
Accreditation Tech For Development Certificate of Course Completion

INTRODUCTION

Digital Marketing and Online Brand Visibility Course is designed for anyone who wants to kick-start or consolidate their digital marketing/online visibility knowledge. Whether you’re an online brand ambassador, a student, a social media marketer, a blogger, a professional in the industry or a business owner looking to compete in the digital age, this course will provide you with well-rounded, up-to-date knowledge and skills.

The course covers digital strategy, how to optimise and use your digital assets to engage your customers, search engine optimization (SEO), online marketing, email marketing, social media marketing, online advertising, copywriting for digital content, social media and Google and social media analytics for business decisions, direct marketing and much more. The final research project will solidify your learnings, allowing you to put them into practice by formulating a real digital strategy for your brand or business.

You’ll walk away confident that you can build on and apply your knowledge in the real world, with hundreds of online best practices, tools and creative marketing ideas in your toolbox to boot.

DURATION

5 days.

Target Audience

  • Entrepreneurs & Small Business Owners

  • Freelancers & Creatives

  • Marketing Students & Junior Marketers

  • Anyone looking to build a personal or business brand online

COURSE OBJECTIVES

Upon completion of this training course, participants should be able to:

  • Attract traffic to your website/online content and increase on sales/awareness.
  • Identify your audience and reach an unlimited number of prospective clients/audience using email and other tools and technique.
  • Get more value from your online campaigns.
  • Work with S.M.A.R.T. social media goals to achieve successful online campaigns.
  • Work cooperatively within an online community by observing and listening critically with openness, then act ethically and follow through on commitments when communicating with varied audiences and build positive reputation within the community.
  • Explain how to develop effective online marketing strategies for various types of industries and businesses.
  • Identify setup and use the major social media and online marketing portals that can be used to promote a company, brand, product, service or person.
  • Evaluate a company’s current situation, isolate online issues and provide solutions by identifying appropriate social media and online marketing portals to influence consumer and improve the company’s reputation.
  • Put together a social media and online marketing plan and track progress in achieving goals with a variety of measurement tools, services, and metrics.
02

Course Modules

Module 1: Branding & Foundations of Digital Marketing

  • What is Digital Marketing?

  • Building an Online Brand Identity

    • Voice, visuals, values

    • Personal vs. business branding

  • Understanding Your Audience (Buyer Personas)

  • Introduction to Digital Marketing Channels

    • SEO, content, social, email, paid ads

Module 2: Website, SEO & Content Strategy

  • Website Essentials for Visibility

    • Platforms: WordPress, Shopify, Wix

    • User experience (UX) basics

  • SEO Fundamentals

    • On-page, off-page, local SEO

    • Keyword research tools

  • Content Strategy

    • Blogging, video, visuals, repurposing content

    • Creating a content calendar

Module 3: Social Media Marketing & Community Building

  • Choosing the Right Platforms (Instagram, LinkedIn, TikTok, etc.)

  • Social Media Branding & Consistency

  • Organic Growth Strategies

  • Paid Social Media Advertising (Meta Ads, TikTok Ads)

  • Engaging Your Audience: Comments, DMs, Live sessions

Module 4: Email Marketing, Ads & Lead Generation

  • Building & Nurturing Your Email List

  • Campaign Types: Newsletters, Promotions, Automations

  • Tools: Mailchimp, ConvertKit, Klaviyo

  • Paid Advertising Essentials

    • Google Ads, Meta Ads overview

    • Budgeting, targeting, tracking conversions

Module 5: Analytics, Optimization & Brand Reputation

  • Tracking Performance with Google Analytics & GA4

  • Key Metrics: Traffic, Engagement, Conversions

  • Split Testing (A/B Tests)

  • Managing Online Reputation

    • Reviews, testimonials, responding to feedback

  • Creating Your Digital Marketing Strategy Document (Capstone)

03

Course Administration

Methodology

Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.

Accreditation

Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion

Training Venue

The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.

Accommodation & Airport Transfer

Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179

Tailor-Made

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.

Payment

Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].

Related Courses

A/B Testing for Landing Pages Training Course

A/B Testing for Landing Pages Training Course

 Account-Based Experience (ABX) Marketing Training Course

Account-Based Experience (ABX) Marketing Training Course

 Corporate Social Media Strategy Training Course

Corporate Social Media Strategy Training Course

Course Reviews

Based on 0 participant feedback

No reviews yet for this course. Be the first to share your experience!

Write a Course Review

Please share your honest feedback below.

5 / 5 (Excellent)

Share This Course

Date Cost
2026 Schedules
Nairobi
14 Dec - 18 Dec
KES 99,000 |
$1,500 		Register
Johannesberg
Mombasa
Kigali
Addis Ababa
Kuala Lumpur
Accra
Cairo
Cape Town
Pretoria
Dar es Salaam
Naivasha
Kisumu
Arusha
Machakos
Nakuru
Kampala
Dubai
Zanzibar
2027 Schedules
Dar es Salaam
11 Jan - 15 Jan

$2,100 		Register
08 Feb - 12 Feb

$2,100 		Register
08 Mar - 12 Mar

$2,100 		Register
12 Apr - 16 Apr

$2,100 		Register
10 May - 14 May

$2,100 		Register
14 Jun - 18 Jun

$2,100 		Register
12 Jul - 16 Jul

$2,100 		Register
09 Aug - 13 Aug

$2,100 		Register
13 Sep - 17 Sep

$2,100 		Register
11 Oct - 15 Oct

$2,100 		Register
08 Nov - 12 Nov

$2,100 		Register
06 Dec - 10 Dec

$2,100 		Register
Kigali
Addis Ababa
Kuala Lumpur
Accra
Pretoria
Cape Town
Johannesberg
Cairo
Arusha
Machakos
Zanzibar
Kisumu
Nakuru
Mombasa
Nairobi
Naivasha
Kampala
Dubai