Course Outline:

Module 1: Foundations of Corporate Social Media Strategy

• Role of social media in corporate communication & sales

• Platform selection (LinkedIn, Twitter, Instagram, TikTok, YouTube)

• Aligning social media with organizational objectives
  Case Study: Corporate brand that scaled globally via LinkedIn strategy

Module 2: Content Creation & Storytelling for Impact

• Crafting engaging posts (text, images, video, infographics)

• Using Canva, Adobe Express & AI tools (ChatGPT, Jasper, Lumen5)

• Storytelling techniques for brand positioning
  Exercise: Create a week’s worth of content for a selected platform

Module 3: Tools & Platforms for Social Media Management

• Scheduling and automation (Hootsuite, Buffer, Sprout Social)

• Engaging audiences through polls, live streams, and Q&A sessions

• Crisis management and brand reputation on social media
  Practical Exercise: Build a content calendar and schedule posts

Module 4: Social Media Analytics & ROI Measurement

• Tracking KPIs (engagement, reach, conversions, sentiment analysis)

• Using Power BI, Excel, and native platform analytics

• Measuring ROI and adjusting strategy based on insights
  Case Study: Data-driven campaign optimization using analytics

Module 5: Capstone – Designing a Corporate Social Media Strategy

• Integrating sales, marketing, and customer engagement objectives

• Designing campaigns for product launches, events, or CSR initiatives

• Building a long-term governance and monitoring framework
  Capstone Project: Develop and present a complete social media strategy