Course Outline

Module 1: The Repurposing Mindset & Strategic Framework

• Identifying hero content and planning its journey

• The content repurposing matrix and workflow

• Case Study: How one blog post generated 42 pieces of content

Module 2: Repurposing for Social Media: Graphics & Short-Form Video

• Creating carousels, stories, and short clips from long-form content

• Platform-specific adaptation for LinkedIn, Instagram, Twitter

• Real-Life Project: Repurpose a webinar into a week of social content

Module 3: Repurposing for Written Content: Blogs, Emails & Newsletters

• Turning webinars into blogs, blogs into newsletters, etc.

• Extracting quotes and key takeaways for micro-content

• Case Study: How a newsletter grew to 100k subscribers through repurposing

Module 4: Tools & Automation for Efficient Repurposing

• Using AI, Canva, and Descript to scale efforts

• Workflow automation and content management systems

• Real-Life Project: Set up an automated repurposing workflow for a podcast

Module 5: Multi-Channel Calendar Integration & Performance Tracking

• Building a cross-channel calendar for repurposed content

• Tracking performance across repurposed assets

• Case Study: Measuring the cumulative impact of a repurposed content campaign