Course Outline:

Module 1: Introduction to LinkedIn for Business Growth

• Why LinkedIn is critical for B2B marketing & sales

• Overview of LinkedIn tools: Sales Navigator, Campaign Manager, Analytics

• Case Study: B2B company scaling leads with LinkedIn

Module 2: Personal Branding & Profile Optimization

• Optimizing profile headlines, summaries, and recommendations

• Building credibility with endorsements and publications

• Using Canva & AI tools for professional visuals
  Exercise: Optimize participant LinkedIn profiles

Module 3: LinkedIn Content Strategy & Engagement

• Creating content that resonates with buyers (posts, videos, polls)

• Storytelling for engagement & thought leadership

• Scheduling content with Hootsuite/Buffer
  Exercise: Build a 2-week content calendar

Module 4: Building and Growing Strategic Networks

• Identifying and connecting with decision-makers

• Using LinkedIn Groups for visibility and engagement

• Best practices for sending effective connection requests
  Case Study: Relationship building through thought-leadership posts

Module 5: Sales Navigator Essentials (Part I)

• Overview of Sales Navigator features

• Setting up lead and account lists

• Advanced filters for prospecting
  Practical: Create a targeted lead list using Sales Navigator

Module 6: Sales Navigator Advanced Techniques (Part II)

• Leveraging TeamLink and Smart Links

• Saving searches & creating alerts

• Tracking buyer intent and engagement insights
  Exercise: Build a buyer intelligence map

Module 7: LinkedIn Campaign Manager & Paid Advertising

• Types of LinkedIn ads (sponsored content, InMail, lead gen forms)

• Audience targeting and budgeting

• Creating ad creatives with Canva & AI copy tools
  Simulation: Design a LinkedIn ad campaign

Module 8: Analytics, Dashboards & ROI Measurement

• Using LinkedIn Analytics & Campaign Manager dashboards

• Integrating data with Power BI & Excel

• Measuring ROI of organic vs. paid efforts
  Case Study: ROI reporting of a B2B campaign

Module 9: Social Selling & Relationship Nurturing

• Building trust through consistent engagement

• Leveraging Sales Navigator for account-based selling

• Using AI tools for personalized messaging at scale
  Exercise: Draft social selling outreach sequences

Module 10: Capstone – Designing a LinkedIn Sales & Marketing Playbook

• Integrating Sales Navigator into sales workflows

• Aligning marketing & sales teams for LinkedIn-driven revenue

• Building a long-term LinkedIn strategy for organizational growth
  Capstone Project: Participants present a full LinkedIn growth strategy