Course Outline:

Module 1: The Principles of Professional Communication

• The 7 C's of communication: Clear, Concise, Concrete, Correct, Coherent, Complete, Courteous

• Active listening and effective questioning techniques

• Professional tone and language: verbal and non-verbal cues

• Exercise: Analyzing and rewriting unprofessional communications.

Module 2: Mastery of Business Writing

• Structure of a professional email: subject line, salutation, body, closing

• Writing effective guest correspondence: apologies, thank-yous, and informational emails

• Internal communication: memos, reports, and meeting agendas

• Proofreading and editing for error-free writing

• Workshop: Drafting emails for various challenging scenarios.

Module 3: Professional Etiquette & Grooming

• Business attire: what to wear and when (business formal, business casual)

• Meeting etiquette: introductions, handshakes, and business card exchange

• Dining etiquette: navigating a business meal (American vs. Continental style, utensil use)

• Practical Session: A simulated business lunch to practice dining etiquette.

Module 4: Cross-Cultural Communication in Business

• Understanding high-context vs. low-context cultures

• Adapting communication style for international guests and colleagues

• Taboos and important considerations in key international markets

• Case Study: Navigating a business negotiation with partners from a different culture.

Module 5: Executive Presence and Personal Branding

• Developing confidence and gravitas in meetings and presentations

• Networking effectively at industry events and functions

• Digital etiquette: professionalism on LinkedIn, email, and social media

• Final Presentation: Participants deliver a short professional presentation on a hospitality topic, assessed on content and delivery.