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Home → Categories → Marketing, Sales & Customer Experience → Digital Marketing & Social Media → Digital Marketing Strategy & Planning → Advanced YouTube Marketing Course
Advanced YouTube Marketing Course

Advanced YouTube Marketing Course

Intermediate | 5 days | Face to Face / Online / Elearning | Certificate
01

Course Overview

Course Summary
Course Title Advanced YouTube Marketing Course
Organization Tech For Development (T4D)
Venue Tech For Development (T4D) Training Centre
Duration 5 days
Target Industries
  • Health and healthcare
  • Mental health care and rehabilitation
  • Medical research and public health
  • Health regulatory and compliance bodies
Target Job Roles
  • Healthcare professionals
  • Data officers
  • M&E personnel
  • Health Information System officers
  • IT personnel involved in digital health implementations
  • Researchers
  • Field workers
  • Project managers
Course Fees (Face-to-Face) USD 1,500/KES 99,000 (Exclusive of VAT)
Course Fees (Virtual) USD 1,000/KES 70,000 (Exclusive of VAT)
Training Modes Virtual and face-to-face training
Payment Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course
Accreditation Tech For Development Certificate of Course Completion

INTRODUCTION

YouTube is currently one of the biggest and most popular websites in the world, which makes it an incredibly powerful marketing tool.

In the past few years the site has been a source of entertaining content however it’s also staking its claim as an essential tool for marketers. In fact, nearly half of digital marketers (48%) have already added YouTube to their marketing strategy over the past 12 months.

DURATION

5 Days

WHO SHOULD ATTEND?

The course is lucrative for Digital marketers, marketing officers, Influencers, Vloggers as well as artists and Media personalities.

LEARNING OBJECTIVES

The course will assist students to learn:

  • Explain how YouTube can be used for marketing;
  • Able to Create a YouTube video marketing strategy
  • Able to Launch YouTube strategy with video tips and ideas
  • Know how to manage YouTube channel
  • Know how to optimize videos for the YouTube search engine
  • Apply acquired strategies in YouTube marketing
  • Apply tools for YouTube content management
  • Explain why YouTube is key for marketing
02

Course Modules

Course Modules

Module 1: Channel Strategy & Niche Domination

  • How the YouTube Algorithm Works (Latest Insights)

  • Channel Positioning: Authority, Community, Consistency

  • Niche Research & Audience Clarity

  • Channel Audit + Competitor Benchmarking

  • Setting Smart Growth Goals (Views, Subs, Revenue)

Outcome: Define your niche, value proposition, and content pillars.

 Module 2: High-Performance Content Strategy

  • Advanced Content Types: Evergreen, Episodic, Trend-Based

  • Mastering Hooks, Scripting & Storytelling

  • Designing Effective Thumbnails & Titles

  • Creating Binge-Worthy Playlists

  • Content Planning Tools & AI Support

Outcome: Plan and script 3 optimized videos + create title & thumbnail prototypes.

 Module 3: SEO, Optimization & Discoverability

  • YouTube SEO: Keywords, Tags, Descriptions, Captions

  • Using Analytics to Improve CTR & Watch Time

  • Leveraging Suggested Videos & Playlists

  • Retention Tactics: Cards, End Screens, and Visual Cues

  • A/B Testing Tools (TubeBuddy, VidIQ)

Outcome: Optimize a video for SEO and structure playlists for discovery.

Module 4: Monetization, Funnels & Brand Integration

  • YouTube Partner Program & RPM Strategy

  • Sponsored Content, Affiliate Links, and Lead Magnets

  • Integrating YouTube into Sales Funnels (Email, Landing Pages, Offers)

  • Monetizing YouTube Shorts

  • Examples of High-Converting Creator Funnels

Outcome: Create a YouTube monetization roadmap + funnel blueprint.

Module 5: Analytics, Scaling & Automation

  • YouTube Analytics Deep Dive (CTR, Audience Retention, RPM)

  • Growth Tactics: Community Tab, YouTube Lives, Collaborations

  • Automating Workflows: Batching, Scheduling, Outsourcing

  • Tools for Scaling: Notion, Descript, ChatGPT, Automation Platforms

  • Building a Sustainable 90-Day Growth Plan

 Outcome: Build a 90-day scalable growth & content strategy using insights from analytics.

03

Course Administration

Methodology

Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.

Accreditation

Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion

Training Venue

The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.

Accommodation & Airport Transfer

Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179

Tailor-Made

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.

Payment

Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].

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Previous Participants

# Role Organization Country
1 Project Administrator AMPATH Kenya

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Date Cost
2026 Schedules
Nairobi
14 Dec - 18 Dec
KES 99,000 |
$1,500 		Register
Johannesberg
Mombasa
Kigali
Addis Ababa
Kuala Lumpur
Accra
Cairo
Cape Town
Pretoria
Dar es Salaam
Naivasha
Kisumu
Arusha
Machakos
Nakuru
Kampala
Dubai
Zanzibar
2027 Schedules
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06 Dec - 10 Dec

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Kigali
Addis Ababa
Kuala Lumpur
Accra
Pretoria
Cape Town
Johannesberg
Cairo
Arusha
Machakos
Zanzibar
Kisumu
Nakuru
Mombasa
Nairobi
Naivasha
Kampala
Dubai