Course Outline

Module 1: Introduction to Business Research Methods

• Overview of business research
• Importance of research in business decision-making
• Types of research: exploratory, descriptive, and causal
• Understanding research ethics and best practices
• Case Study: Evaluating the impact of market research on a product launch

Module 2: Qualitative Research Methods in Business

• Introduction to qualitative research
• Techniques for data collection: interviews, focus groups, and case studies
• Data analysis methods for qualitative research
• Reporting and interpreting qualitative findings
• Case Study: Using focus groups to understand consumer preferences

Module 3: Quantitative Research Methods in Business

• Introduction to quantitative research
• Survey design and administration
• Sampling methods and sample size determination
• Statistical analysis and interpretation of quantitative data
• Case Study: Analyzing customer satisfaction through survey data

Module 4: Data Collection and Analysis Techniques

• Overview of primary and secondary data sources
• Techniques for collecting primary data
• Data coding, cleaning, and preparation for analysis
• Tools and software for data analysis in business research
• Case Study: Utilizing secondary data to inform market entry strategies

Module 5: Applying Research in Business Contexts

• Translating research findings into actionable business strategies
• Presenting research results to stakeholders
• Overcoming challenges in business research
• Case study analysis and discussion
• Case Study: Developing a research-based strategic plan for business growth