Course Outline
Module 1: Foundations of Service Persuasion

• Ethics of persuasion in service roles

• Understanding customer decision-making

• Case study: How persuasion increased solution adoption by 35%

Module 2: Effective Recommendation Techniques

• Framing benefits in customer terms

• Storytelling for technical explanations

• Workshop: Practice explaining complex solutions simply

Module 3: Handling Objections

• Empathetic objection handling

• Logical argument construction

• Role play: Overcoming common customer objections

Module 4: Persuasive Language Patterns

• Influential language techniques

• Building consensus and agreement

• Group activity: Develop persuasive responses for scenarios

Module 5: Integration and Practice

• Comprehensive scenario practice

• Peer feedback and coaching

• Assessment: Persuade in simulated customer scenarios