Course Outline

Module 1: Foundations of Partner Success Management

• Understanding partner ecosystems and models

• Role of the Partner Success Manager

• Types of partnerships (strategic, channel, referral, technology)

• Partner lifecycle management

• Case Study: Successful partner ecosystems

Module 2: Partner Onboarding and Relationship Building

• Designing structured onboarding processes for partners

• Setting clear expectations, SLAs and goals

• Communication frameworks for partner engagement

• Building trust and long-term collaboration

• Practical Exercise: Developing a partner onboarding plan

Module 3: Performance Management and Value Creation

• Setting and tracking partner KPIs and success metrics

• Partner performance dashboards and reporting tools

• Identifying growth opportunities within partnerships

• Co-creating value and joint business planning

• Case Study: Improving underperforming partnerships

Module 4: Conflict Resolution and Risk Management in Partnerships

• Identifying common partnership challenges

• Negotiation and conflict resolution strategies

• Managing partner dissatisfaction and churn risks

• Governance structures and accountability mechanisms

• Role Play: Handling a difficult partner situation

Module 5: Scaling Partnerships and Long-Term Success

• Partner segmentation and prioritization strategies

• Incentive and engagement programs

• Retention and loyalty strategies

• Continuous improvement and feedback mechanisms

• Capstone Exercise: Developing a Partner Success Strategy and 90-day Action Plan