Investment Promotion Intelligence and Data-Driven Targeting Training Course

Investment Promotion Intelligence and Data-Driven Targeting Training Course

Intermediate | 5 days | Face to Face / Online / Elearning | Certificate
01

Course Overview

Course Summary
Course Title Investment Promotion Intelligence and Data-Driven Targeting Training Course
Organization Tech For Development (T4D)
Venue Tech For Development (T4D) Training Centre
Duration 5 days
Target Industries
Target Job Roles
Course Fees (Face-to-Face) USD 1,500/KES 99,000 (Exclusive of VAT)
Course Fees (Virtual) USD 1,000/KES 70,000 (Exclusive of VAT)
Training Modes Virtual and face-to-face training
Payment Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course
Accreditation Tech For Development Certificate of Course Completion

Course Overview:
This course trains investment promotion professionals to use data, intelligence platforms, and digital targeting techniques to identify, qualify, and engage high-potential investors based on sector trends and investment behavior.

Course Duration: 5 Days

Target Audience:

  • Investment promotion agencies
  • Trade and development ministries
  • Economic zones and industrial park developers
  • Business councils and chambers

Personal Impact:

  • Build targeted investor databases
  • Gain skills in data-driven investment outreach
  • Improve communication and follow-up success with investors

Organizational Impact:

  • Increased investment pipeline quality
  • Enhanced investor engagement and retention
  • Improved strategic positioning of key sectors

Course Objectives:

  • Understand investment intelligence sources and structures
  • Use digital tools for investor profiling
  • Apply filters and trends to prioritize leads
  • Develop investor briefs and sector pitches
02

Course Modules

Course Outline:

Module 1: Introduction to Investment Intelligence Systems

  • Key investor databases and platforms
  • Sector-based targeting models
  • Case Study: Understanding sector priorities for Kenya

Module 2: Data-Driven Investor Identification

  • Criteria for selecting high-potential investors
  • Sourcing firm-level data from databases
  • Real-Life Project: Creating a lead list for agro-processing

Module 3: Sector and Ecosystem Mapping

  • Cluster analysis and industrial linkages
  • Aligning investor types to ecosystem gaps
  • Case Study: Mapping value chains in light manufacturing

Module 4: Investor Prioritization and Segmentation

  • Lead scoring techniques
  • Filtering for stage, size, and strategic fit
  • Real-Life Project: Shortlisting 10 global investors for ICT

Module 5: Strategic Pitching and Briefing Tools

  • Developing investment briefs
  • Sector value proposition templates
  • Case Study: Designing a pitch for the transport logistics sector
03

Course Administration

Methodology

Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.

Accreditation

Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion

Training Venue

The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.

Accommodation & Airport Transfer

Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179

Tailor-Made

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.

Payment

Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].

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Date Cost
2026 Schedules
Nairobi
14 Dec - 18 Dec
KES 99,000 |
$1,500
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Johannesberg
Mombasa
Kigali
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Kuala Lumpur
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Cape Town
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Nakuru
Kampala
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Zanzibar
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Kigali
Addis Ababa
Kuala Lumpur
Accra
Pretoria
Cape Town
Johannesberg
Cairo
Arusha
Machakos
Zanzibar
Kisumu
Nakuru
Mombasa
Nairobi
Naivasha
Kampala
Dubai