Course Outline

Module 1: Introduction to Google Ads & Campaign Setup

• What is Google Ads?

• Understanding Google Ads Ecosystem (Search Ads, Display Network, YouTube Ads, etc.)

• Creating Your Google Ads Account

• Setting Up Your First Campaign

• Defining Your Campaign Goals and KPIs

• Introduction to Campaign Structure: Campaign, Ad Group, and Ads

• Case Study/Project: Set up your own Google Ads campaign for a local business (real-life application).

Module 2: Keyword Research & Ad Creation

• The Importance of Keyword Research

• Using Google Keyword Planner for Research

• Grouping Keywords for Targeting

• Writing Compelling Ad Copy

• Choosing the Right Ad Extensions (Sitelinks, Callouts, etc.)

• Case Study/Project: Conduct keyword research for a product or service and create a compelling ad copy for a Search Campaign.

Module 3: Campaign Targeting & Budgeting

• Understanding Audience Targeting Options (Demographics, Interests, Remarketing, Location)

• Setting Daily and Lifetime Budgets

• Bidding Strategies (Manual vs. Automated Bidding)

• Scheduling Ads for Maximum Impact

• Understanding Ad Rank and Quality Score

• Case Study/Project: Set up targeting options for a campaign and define a budget strategy for an eCommerce brand.

Module 4: Optimizing and Monitoring Campaign Performance

• Understanding Key Metrics: CTR, Conversion Rate, Quality Score, and more

• Using Google Ads Analytics to Monitor Campaign Performance

• Troubleshooting Low-Performing Ads

• Strategies to Improve Click-Through Rates (CTR) and Conversion Rates

• A/B Testing for Better Performance

• Case Study/Project: Analyze a campaign's performance data and optimize an underperforming ad group for improved results.

Module 5: Advanced Strategies & Campaign Scaling

• Remarketing Campaigns and Audience Segmentation

• Google Display Network and YouTube Ads

• Using Google Ads for Shopping Campaigns and App Promotion

• Scaling Successful Campaigns

• Automation Tools and Scripts for Efficient Campaign Management

• Case Study/Project: Develop a remarketing strategy for an eCommerce site or an app, and create a Display Campaign targeting specific user segments.