Whitepapers, Case Studies & B2B Content Marketing Training Course Tech For Development (T4D)

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Whitepapers, Case Studies & B2B Content Marketing Training Course

Foundation | 5 days | Face to Face / Online / Elearning | Certificate

Course Overview

Course Summary

Course Title	Whitepapers, Case Studies & B2B Content Marketing Training Course
Organization	Tech For Development (T4D)
Venue	Tech For Development (T4D) Training Centre
Duration	5 days
Target Industries
Target Job Roles
Course Fees (Face-to-Face)	USD 1,500/KES 99,000 (Exclusive of VAT)
Course Fees (Virtual)	USD 1,000/KES 70,000 (Exclusive of VAT)
Training Modes	Virtual and face-to-face training
Payment	Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course
Accreditation	Tech For Development Certificate of Course Completion

Course Overview
This advanced course focuses on mastering the B2B content formats that drive consideration and conversion. Learn the end-to-end process of creating compelling whitepapers and case studies that generate qualified leads.

Course Duration
5 Days

Target Audience

B2B Content Marketers and Copywriters
Demand Generation and Product Marketing Specialists
Marketing Managers in professional services or technology
Professionals responsible for creating bottom-funnel content

Personal Impact

Master the structure and persuasive techniques of high-value B2B assets
Learn to interview customers and SMEs effectively
Develop skills to write copy that converts readers into leads

Organizational Impact

Build a library of assets that directly support the sales cycle
Generate high-quality, educated leads for the sales team
Showcase product success and deep expertise to prospects

Course Objectives

Plan and structure a data-driven whitepaper
Conduct effective customer interviews for case studies
Write using proven frameworks (e.g., Problem-Agitate-Solution)
Design landing pages and forms for high conversion rates
Develop a promotion plan for gated content

Course Modules

Course Outline

Module 1: B2B Content Strategy: Mapping Assets to the Funnel

The role of content in the B2B buyer's journey
Asset mapping and content planning for lead generation
Case Study: How a SaaS company uses content to drive enterprise sales

Module 2: Whitepaper Development: Research & Authority Building

Whitepaper planning, research, and structuring
Writing for authority and lead generation
Real-Life Project: Outline a whitepaper based on original research

Module 3: Case Study Mastery: Interviews & Storytelling for Social Proof

Customer interview techniques and question frameworks
Storytelling structure for case studies (PAS)
Case Study: Deconstructing a high-converting enterprise case study

Module 4: Conversion Optimization: Landing Pages & Lead Capture

Landing page best practices for gated content
Form optimization and lead capture strategies
Real-Life Project: Design a landing page for a whitepaper

Module 5: Promotion & Sales Enablement for High-Value Content

Launching and promoting gated content to the right audience
Enabling sales teams to use content effectively
Case Study: The promotion plan that generated 2,000 leads from one whitepaper

Course Administration

Methodology

Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.

Accreditation

Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion

Training Venue

The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.

Accommodation & Airport Transfer

Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179

Tailor-Made

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.

Payment

Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].

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Date	Cost
2026 Schedules
Nairobi
14 Dec - 18 Dec	KES 99,000 \| $1,500	Register

Johannesberg
14 Dec - 18 Dec	$3,100	Register

Mombasa
14 Dec - 18 Dec	KES 115,000 \| $1,500	Register

Kigali
14 Dec - 18 Dec	$1,850	Register

Addis Ababa
14 Dec - 18 Dec	$3,100	Register

Kuala Lumpur
14 Dec - 18 Dec	$5,500	Register

Accra
14 Dec - 18 Dec	$3,200	Register

Cairo
14 Dec - 18 Dec	$4,200	Register

Cape Town
14 Dec - 18 Dec	$3,800	Register

Pretoria
14 Dec - 18 Dec	$3,100	Register

Dar es Salaam
14 Dec - 18 Dec	$2,100	Register

Naivasha
14 Dec - 18 Dec	KES 110,000 \| $1,500	Register

Kisumu
14 Dec - 18 Dec	KES 110,000 \| $1,500	Register

Arusha
14 Dec - 18 Dec	$2,100	Register

Machakos
14 Dec - 18 Dec	KES 110,000 \| $1,500	Register

Nakuru
14 Dec - 18 Dec	KES 110,000 \| $1,500	Register

Kampala
14 Dec - 18 Dec	$1,800	Register

Dubai
14 Dec - 18 Dec	$3,900	Register

Zanzibar
14 Dec - 18 Dec	$2,100	Register
2027 Schedules
Dar es Salaam
11 Jan - 15 Jan	$2,100	Register
08 Feb - 12 Feb	$2,100	Register
08 Mar - 12 Mar	$2,100	Register
12 Apr - 16 Apr	$2,100	Register
10 May - 14 May	$2,100	Register
14 Jun - 18 Jun	$2,100	Register
12 Jul - 16 Jul	$2,100	Register
09 Aug - 13 Aug	$2,100	Register
13 Sep - 17 Sep	$2,100	Register
11 Oct - 15 Oct	$2,100	Register
08 Nov - 12 Nov	$2,100	Register
06 Dec - 10 Dec	$2,100	Register

Kigali
11 Jan - 15 Jan	$1,850	Register
08 Feb - 12 Feb	$1,850	Register
08 Mar - 12 Mar	$1,850	Register
12 Apr - 16 Apr	$1,850	Register
10 May - 14 May	$1,850	Register
14 Jun - 18 Jun	$1,850	Register
12 Jul - 16 Jul	$1,850	Register
09 Aug - 13 Aug	$1,850	Register
13 Sep - 17 Sep	$1,850	Register
11 Oct - 15 Oct	$1,850	Register
08 Nov - 12 Nov	$1,850	Register
06 Dec - 10 Dec	$1,850	Register

Addis Ababa
11 Jan - 15 Jan	$3,100	Register
08 Feb - 12 Feb	$3,100	Register
08 Mar - 12 Mar	$3,100	Register
12 Apr - 16 Apr	$3,100	Register
10 May - 14 May	$3,100	Register
14 Jun - 18 Jun	$3,100	Register
12 Jul - 16 Jul	$3,100	Register
09 Aug - 13 Aug	$3,100	Register
13 Sep - 17 Sep	$3,100	Register
11 Oct - 15 Oct	$3,100	Register
08 Nov - 12 Nov	$3,100	Register
06 Dec - 10 Dec	$3,100	Register

Kuala Lumpur
11 Jan - 15 Jan	$5,500	Register
08 Feb - 12 Feb	$5,500	Register
08 Mar - 12 Mar	$5,500	Register
12 Apr - 16 Apr	$5,500	Register
10 May - 14 May	$5,500	Register
14 Jun - 18 Jun	$5,500	Register
12 Jul - 16 Jul	$5,500	Register
09 Aug - 13 Aug	$5,500	Register
13 Sep - 17 Sep	$5,500	Register
11 Oct - 15 Oct	$5,500	Register
08 Nov - 12 Nov	$5,500	Register
06 Dec - 10 Dec	$5,500	Register

Accra
11 Jan - 15 Jan	$3,200	Register
08 Feb - 12 Feb	$3,200	Register
08 Mar - 12 Mar	$3,200	Register
12 Apr - 16 Apr	$3,200	Register
10 May - 14 May	$3,200	Register
14 Jun - 18 Jun	$3,200	Register
12 Jul - 16 Jul	$3,200	Register
09 Aug - 13 Aug	$3,200	Register
13 Sep - 17 Sep	$3,200	Register
11 Oct - 15 Oct	$3,200	Register
08 Nov - 12 Nov	$3,200	Register
06 Dec - 10 Dec	$3,200	Register

Pretoria
11 Jan - 15 Jan	$3,100	Register
08 Feb - 12 Feb	$3,100	Register
08 Mar - 12 Mar	$3,100	Register
12 Apr - 16 Apr	$3,100	Register
10 May - 14 May	$3,100	Register
14 Jun - 18 Jun	$3,100	Register
12 Jul - 16 Jul	$3,100	Register
09 Aug - 13 Aug	$3,100	Register
13 Sep - 17 Sep	$3,100	Register
11 Oct - 15 Oct	$3,100	Register
08 Nov - 12 Nov	$3,100	Register
06 Dec - 10 Dec	$3,100	Register

Cape Town
11 Jan - 15 Jan	$3,800	Register
08 Feb - 12 Feb	$3,800	Register
08 Mar - 12 Mar	$3,800	Register
12 Apr - 16 Apr	$3,800	Register
10 May - 14 May	$3,800	Register
14 Jun - 18 Jun	$3,800	Register
12 Jul - 16 Jul	$3,800	Register
09 Aug - 13 Aug	$3,800	Register
13 Sep - 17 Sep	$3,800	Register
11 Oct - 15 Oct	$3,800	Register
08 Nov - 12 Nov	$3,800	Register
06 Dec - 10 Dec	$3,800	Register

Johannesberg
11 Jan - 15 Jan	$3,100	Register
08 Feb - 12 Feb	$3,100	Register
08 Mar - 12 Mar	$3,100	Register
12 Apr - 16 Apr	$3,100	Register
10 May - 14 May	$3,100	Register
14 Jun - 18 Jun	$3,100	Register
12 Jul - 16 Jul	$3,100	Register
09 Aug - 13 Aug	$3,100	Register
13 Sep - 17 Sep	$3,100	Register
11 Oct - 15 Oct	$3,100	Register
08 Nov - 12 Nov	$3,100	Register
06 Dec - 10 Dec	$3,100	Register

Cairo
11 Jan - 15 Jan	$4,200	Register
08 Feb - 12 Feb	$4,200	Register
08 Mar - 12 Mar	$4,200	Register
12 Apr - 16 Apr	$4,200	Register
10 May - 14 May	$4,200	Register
14 Jun - 18 Jun	$4,200	Register
12 Jul - 16 Jul	$4,200	Register
09 Aug - 13 Aug	$4,200	Register
13 Sep - 17 Sep	$4,200	Register
11 Oct - 15 Oct	$4,200	Register
08 Nov - 12 Nov	$4,200	Register
06 Dec - 10 Dec	$4,200	Register

Arusha
11 Jan - 15 Jan	$2,100	Register
08 Feb - 12 Feb	$2,100	Register
08 Mar - 12 Mar	$2,100	Register
12 Apr - 16 Apr	$2,100	Register
10 May - 14 May	$2,100	Register
14 Jun - 18 Jun	$2,100	Register
12 Jul - 16 Jul	$2,100	Register
09 Aug - 13 Aug	$2,100	Register
13 Sep - 17 Sep	$2,100	Register
11 Oct - 15 Oct	$2,100	Register
08 Nov - 12 Nov	$2,100	Register
06 Dec - 10 Dec	$2,100	Register

Machakos
11 Jan - 15 Jan	KES 110,000 \| $1,500	Register
08 Feb - 12 Feb	KES 110,000 \| $1,500	Register
08 Mar - 12 Mar	KES 110,000 \| $1,500	Register
12 Apr - 16 Apr	KES 110,000 \| $1,500	Register
10 May - 14 May	KES 110,000 \| $1,500	Register
14 Jun - 18 Jun	KES 110,000 \| $1,500	Register
12 Jul - 16 Jul	KES 110,000 \| $1,500	Register
09 Aug - 13 Aug	KES 110,000 \| $1,500	Register
13 Sep - 17 Sep	KES 110,000 \| $1,500	Register
11 Oct - 15 Oct	KES 110,000 \| $1,500	Register
08 Nov - 12 Nov	KES 110,000 \| $1,500	Register
06 Dec - 10 Dec	KES 110,000 \| $1,500	Register

Zanzibar
11 Jan - 15 Jan	$2,100	Register
08 Feb - 12 Feb	$2,100	Register
08 Mar - 12 Mar	$2,100	Register
12 Apr - 16 Apr	$2,100	Register
10 May - 14 May	$2,100	Register
14 Jun - 18 Jun	$2,100	Register
12 Jul - 16 Jul	$2,100	Register
09 Aug - 13 Aug	$2,100	Register
13 Sep - 17 Sep	$2,100	Register
11 Oct - 15 Oct	$2,100	Register
08 Nov - 12 Nov	$2,100	Register
06 Dec - 10 Dec	$2,100	Register

Kisumu
11 Jan - 15 Jan	KES 110,000 \| $1,500	Register
08 Feb - 12 Feb	KES 110,000 \| $1,500	Register
08 Mar - 12 Mar	KES 110,000 \| $1,500	Register
12 Apr - 16 Apr	KES 110,000 \| $1,500	Register
10 May - 14 May	KES 110,000 \| $1,500	Register
14 Jun - 18 Jun	KES 110,000 \| $1,500	Register
12 Jul - 16 Jul	KES 110,000 \| $1,500	Register
09 Aug - 13 Aug	KES 110,000 \| $1,500	Register
13 Sep - 17 Sep	KES 110,000 \| $1,500	Register
11 Oct - 15 Oct	KES 110,000 \| $1,500	Register
08 Nov - 12 Nov	KES 110,000 \| $1,500	Register
06 Dec - 10 Dec	KES 110,000 \| $1,500	Register

Nakuru
11 Jan - 15 Jan	KES 110,000 \| $1,500	Register
08 Feb - 12 Feb	KES 110,000 \| $1,500	Register
08 Mar - 12 Mar	KES 110,000 \| $1,500	Register
12 Apr - 16 Apr	KES 110,000 \| $1,500	Register
10 May - 14 May	KES 110,000 \| $1,500	Register
14 Jun - 18 Jun	KES 110,000 \| $1,500	Register
12 Jul - 16 Jul	KES 110,000 \| $1,500	Register
09 Aug - 13 Aug	KES 110,000 \| $1,500	Register
13 Sep - 17 Sep	KES 110,000 \| $1,500	Register
11 Oct - 15 Oct	KES 110,000 \| $1,500	Register
08 Nov - 12 Nov	KES 110,000 \| $1,500	Register
06 Dec - 10 Dec	KES 110,000 \| $1,500	Register

Mombasa
11 Jan - 15 Jan	KES 115,000 \| $1,500	Register
08 Feb - 12 Feb	KES 115,000 \| $1,500	Register
08 Mar - 12 Mar	KES 115,000 \| $1,500	Register
12 Apr - 16 Apr	KES 115,000 \| $1,500	Register
10 May - 14 May	KES 115,000 \| $1,500	Register
14 Jun - 18 Jun	KES 115,000 \| $1,500	Register
12 Jul - 16 Jul	KES 115,000 \| $1,500	Register
09 Aug - 13 Aug	KES 115,000 \| $1,500	Register
13 Sep - 17 Sep	KES 115,000 \| $1,500	Register
11 Oct - 15 Oct	KES 115,000 \| $1,500	Register
08 Nov - 12 Nov	KES 115,000 \| $1,500	Register
06 Dec - 10 Dec	KES 115,000 \| $1,500	Register

Nairobi
11 Jan - 15 Jan	KES 99,000 \| $1,500	Register
08 Feb - 12 Feb	KES 99,000 \| $1,500	Register
08 Mar - 12 Mar	KES 99,000 \| $1,500	Register
12 Apr - 16 Apr	KES 99,000 \| $1,500	Register
10 May - 14 May	KES 99,000 \| $1,500	Register
14 Jun - 18 Jun	KES 99,000 \| $1,500	Register
12 Jul - 16 Jul	KES 99,000 \| $1,500	Register
09 Aug - 13 Aug	KES 99,000 \| $1,500	Register
13 Sep - 17 Sep	KES 99,000 \| $1,500	Register
11 Oct - 15 Oct	KES 99,000 \| $1,500	Register
08 Nov - 12 Nov	KES 99,000 \| $1,500	Register
06 Dec - 10 Dec	KES 99,000 \| $1,500	Register

Naivasha
11 Jan - 15 Jan	KES 110,000 \| $1,500	Register
08 Feb - 12 Feb	KES 110,000 \| $1,500	Register
08 Mar - 12 Mar	KES 110,000 \| $1,500	Register
12 Apr - 16 Apr	KES 110,000 \| $1,500	Register
10 May - 14 May	KES 110,000 \| $1,500	Register
14 Jun - 18 Jun	KES 110,000 \| $1,500	Register
12 Jul - 16 Jul	KES 110,000 \| $1,500	Register
09 Aug - 13 Aug	KES 110,000 \| $1,500	Register
13 Sep - 17 Sep	KES 110,000 \| $1,500	Register
11 Oct - 15 Oct	KES 110,000 \| $1,500	Register
08 Nov - 12 Nov	KES 110,000 \| $1,500	Register
06 Dec - 10 Dec	KES 110,000 \| $1,500	Register

Kampala
11 Jan - 15 Jan	$1,800	Register
08 Feb - 12 Feb	$1,800	Register
08 Mar - 12 Mar	$1,800	Register
12 Apr - 16 Apr	$1,800	Register
10 May - 14 May	$1,800	Register
14 Jun - 18 Jun	$1,800	Register
12 Jul - 16 Jul	$1,800	Register
09 Aug - 13 Aug	$1,800	Register
13 Sep - 17 Sep	$1,800	Register
11 Oct - 15 Oct	$1,800	Register
08 Nov - 12 Nov	$1,800	Register
06 Dec - 10 Dec	$1,800	Register

Dubai
11 Jan - 15 Jan	$3,900	Register
08 Feb - 12 Feb	$3,900	Register
08 Mar - 12 Mar	$3,900	Register
12 Apr - 16 Apr	$3,900	Register
10 May - 14 May	$3,900	Register
14 Jun - 18 Jun	$3,900	Register
12 Jul - 16 Jul	$3,900	Register
09 Aug - 13 Aug	$3,900	Register
13 Sep - 17 Sep	$3,900	Register
11 Oct - 15 Oct	$3,900	Register
08 Nov - 12 Nov	$3,900	Register
06 Dec - 10 Dec	$3,900	Register

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Whitepapers, Case Studies & B2B Content Marketing Training Course

Course Overview

Course Modules

Course Administration

Methodology

Accreditation

Training Venue

Accommodation & Airport Transfer

Tailor-Made

Payment

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Whitepapers, Case Studies & B2B Content Marketing Training Course

Course Overview

Course Modules

Course Administration

Methodology

Accreditation

Training Venue

Accommodation & Airport Transfer

Tailor-Made

Payment

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