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Entrepreneurship Basics Training Course

Entrepreneurship Basics Training Course

Foundation | 5 days | Face to Face / Online / Elearning | Certificate
01

Course Overview

Course Summary
Course Title Entrepreneurship Basics Training Course
Organization Tech For Development (T4D)
Venue Tech For Development (T4D) Training Centre
Duration 5 days
Target Industries
Target Job Roles
Course Fees (Face-to-Face) USD 1,500/KES 99,000 (Exclusive of VAT)
Course Fees (Virtual) USD 1,000/KES 70,000 (Exclusive of VAT)
Training Modes Virtual and face-to-face training
Payment Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course
Accreditation Tech For Development Certificate of Course Completion

Course Overview

Entrepreneurship provides individuals with the knowledge and skills to identify opportunities, develop viable business ideas and create sustainable enterprises. This training course is designed to introduce participants to the fundamental principles of entrepreneurship and the key considerations involved in starting and managing a small business.

The course focuses on idea generation, opportunity identification, business models, target markets, value propositions, basic business planning and start-up considerations. Participants will develop the knowledge required to assess business opportunities and translate viable ideas into structured business concepts.

Course Duration

3 Days

Target Audience

  • Aspiring entrepreneurs
  • Youth and recent graduates
  • Small business owners
  • Individuals planning to start a business
  • Self-employed professionals
  • Community-based entrepreneurs
  • Students interested in entrepreneurship
  • Professionals exploring business opportunities

Personal Impact

  • Develop an understanding of entrepreneurship and business creation.
  • Strengthen business idea generation skills.
  • Improve ability to identify and assess business opportunities.
  • Develop basic business model development skills.
  • Improve understanding of customers and target markets.
  • Strengthen business planning capabilities.
  • Build confidence in evaluating start-up ideas.
  • Develop an entrepreneurial mindset.

Organizational Impact

  • Encourage innovation and enterprise development.
  • Strengthen capacity for developing viable business ideas.
  • Support creation and growth of small enterprises.
  • Improve understanding of customer needs and market opportunities.
  • Strengthen business planning and decision-making.
  • Support development of sustainable income-generating ventures.
  • Encourage innovation and value creation.

Course Objectives

By the end of the course, participants will be able to:

  • Explain the principles and characteristics of entrepreneurship.
  • Identify potential business opportunities.
  • Generate and evaluate viable business ideas.
  • Analyse customer needs and target markets.
  • Define a clear value proposition.
  • Explain basic business model concepts.
  • Identify key resources required for a start-up.
  • Develop basic revenue and cost considerations.
  • Assess opportunities, risks and challenges associated with a business idea.
  • Develop a basic business plan.
  • Identify appropriate start-up actions and priorities.
  • Apply entrepreneurial thinking to business and workplace opportunities.
02

Course Modules

Course Outline

Module 1: Entrepreneurship and Business Opportunity Identification

  • Introduction to entrepreneurship
  • Characteristics and roles of entrepreneurs
  • Entrepreneurial mindset and behaviours
  • Identifying market needs and opportunities
  • Sources of business ideas
  • Idea generation techniques
  • Assessing business opportunities
  • Understanding customer problems and needs
  • Identifying value creation opportunities
  • Activity: Generate potential business ideas and assess them against customer needs, market opportunities and available resources.

Module 2: Business Models, Customers and Market Opportunities

  • Introduction to business models
  • Key elements of a business model
  • Identifying target customers
  • Customer needs and value propositions
  • Products and services
  • Revenue sources and pricing considerations
  • Key resources and activities
  • Business partners and distribution channels
  • Competitor and market considerations
  • Case Study: Analyse a small business model and identify its customers, value proposition, revenue sources and key resources.

Module 3: Start-Up Planning and Business Development

  • Introduction to business planning
  • Defining business objectives
  • Basic start-up requirements
  • Resource and operational planning
  • Basic cost and revenue considerations
  • Identifying business risks and challenges
  • Marketing and customer acquisition considerations
  • Legal and regulatory considerations
  • Developing a start-up action plan
  • Monitoring business progress
  • Simulation: Develop a basic start-up plan for a selected business idea, including key activities, resources, customers and initial priorities.
03

Course Administration

Methodology

Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.

Accreditation

Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion

Training Venue

The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.

Accommodation & Airport Transfer

Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179

Tailor-Made

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.

Payment

Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].

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Addis Ababa
Kuala Lumpur
Accra
Cairo
Pretoria
Cape Town
Johannesberg
Zanzibar
Arusha
Kisumu
Dubai
Mombasa
Nairobi
Nakuru
Machakos
Naivasha
Kampala