Course Outline

Module 1: Introduction to Emerging Hospitality Models

• Industry disruptions: digitalization, changing traveler preferences, global shocks.

• Traditional vs. emerging models – evolution of value creation.

• Case Study: Airbnb and the rise of the sharing economy.

Module 2: Asset-Light & Franchise Models

• Franchising, management contracts, and asset-light approaches.

• Financial and operational implications.

• Practical Exercise: Evaluating a franchise opportunity.

Module 3: Subscription & Membership-Based Hospitality

• Unlimited stays, lifestyle subscriptions, and loyalty-driven offerings.

• Revenue and retention opportunities.

• Simulation: Designing a subscription model for a boutique hotel.

Module 4: Lifestyle Hotels & Experience-Driven Models

• Rise of lifestyle brands, co-living, and work-from-anywhere hotels.

• Building immersive experiences as a competitive advantage.

• Workshop: Redesigning a hotel around guest lifestyle preferences.

Module 5: Digital-First Hospitality Platforms

• Online booking ecosystems and direct-to-consumer models.

• AI, automation, and data-driven personalization.

• Hands-on Exercise: Mapping a digital guest experience journey.

Module 6: Sustainability as a Business Model

• ESG integration and eco-conscious hospitality.

• Carbon-neutral hotels and green certifications.

• Case Study: Sustainable resorts and their impact on profitability.

Module 7: Diversification & Hybrid Hospitality Models

• Mixed-use properties (hospitality + retail + residential).

• Blended concepts: co-working + hospitality + wellness.

• Practical Exercise: Business case for a hybrid hospitality concept.

Module 8: Risk, Resilience & Crisis-Proofing Business Models

• Adapting to economic, health, and geopolitical disruptions.

• Building resilience through flexibility and digital readiness.

• Group Discussion: Lessons learned from COVID-19 in hospitality.

Module 9: Strategic Innovation & Design Thinking in Hospitality

• Applying design thinking for business model innovation.

• Tools for ideation, prototyping, and testing new concepts.

• Workshop: Designing a new hospitality concept from scratch.

Module 10: Capstone Project – Building the Business of the Future

• Participants develop a full emerging business model for a hospitality venture.

• Integration of finance, sustainability, and technology elements.

• Final Presentations: Pitching innovative hospitality models.