Course Modules:

 Module 1: Email Marketing Fundamentals

• What is Email Marketing & Why It Matters

• Understanding Email Marketing ROI

• Types of Campaigns: Newsletters, Promotions, Drips, and more

• Email Marketing Compliance (GDPR, CAN-SPAM)

 Outcome: Understand the role of email marketing in your overall digital strategy.

Module 2: Getting Started with Mailchimp

• Creating and Setting Up Your Mailchimp Account

• Navigating the Dashboard

• Importing & Managing Your Audience

• Tags, Segments, and Groups Explained

Hands-on Task: Set up your Mailchimp account and import your first contact list.

 Module 3: Campaign Creation & Design

• Creating a Campaign: Step-by-Step

• Designing with Mailchimp's Email Builder

  • Templates, Branding, Visual Elements

• Best Practices for Subject Lines, Preheaders, and CTAs

• Testing, Previewing, and Sending

Hands-on Task: Build and schedule your first branded email campaign.

 Module 4: Automation, Sequences & Personalization

• Introduction to Mailchimp Automation

• Setting Up Welcome Emails, Abandoned Cart Sequences, Birthday Emails

• Conditional Content and Dynamic Fields

• Trigger-based Workflows

 Hands-on Task: Set up a welcome sequence or sales funnel automation.

 Module 5: Analytics, Optimization & Growth Strategies

• Understanding Campaign Reports: Opens, Clicks, Bounces, Unsubscribes

• A/B Testing Subject Lines & Content

• Strategies to Grow Your List (Lead Magnets, Landing Pages, Pop-ups)

• Integrating Mailchimp with Shopify, WordPress, or Landing Page Builders

Hands-on Task: Review analytics from a sent campaign & create an optimization plan.