Display Advertising Strategy Training Course Tech For Development (T4D)

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Display Advertising Strategy Training Course

Intermediate | 5 days | Face to Face / Online / Elearning | Certificate

Course Overview

Course Summary

Course Title	Display Advertising Strategy Training Course
Organization	Tech For Development (T4D)
Venue	Tech For Development (T4D) Training Centre
Duration	5 days
Target Industries
Target Job Roles
Course Fees (Face-to-Face)	USD 1,500/KES 99,000 (Exclusive of VAT)
Course Fees (Virtual)	USD 1,000/KES 70,000 (Exclusive of VAT)
Training Modes	Virtual and face-to-face training
Payment	Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course
Accreditation	Tech For Development Certificate of Course Completion

Course Overview
This course explores strategies for leveraging display advertising to build brand visibility and drive conversions. Participants will learn about ad formats, creative strategies, targeting techniques, and campaign measurement for maximizing display ad performance across networks and devices.

Duration: 5 Days

Target Audience

Marketing and advertising professionals
Media planners and buyers
Brand managers
Business owners seeking online visibility

Organizational Impact

Improved reach and visibility through display campaigns
Better utilization of creative assets for engagement
Data-driven insights for ad placement decisions
Strengthened brand awareness and conversions

Personal Impact

Mastery of display ad formats and platforms
Skills in targeting and creative design
Enhanced ability to analyze and optimize campaigns
Competitive advantage in digital marketing careers

Course Objectives

Understand the fundamentals of display advertising
Learn creative and targeting strategies for display ads
Manage display campaigns effectively across networks
Measure and optimize performance for ROI

Course Modules

Course Modules

Module 1: Fundamentals of Display Advertising

What is display advertising?
Types of display ads (banner, video, rich media)
Overview of display ad networks
Benefits and challenges of display advertising
Case Study: Display campaign for a hospitality brand

Module 2: Targeting Strategies for Display Ads

Demographic and behavioral targeting
Contextual targeting
Retargeting in display networks
Geo-targeting and device targeting
Case Study: Contextual targeting for an FMCG company

Module 3: Creative Design & Ad Formats

Visual storytelling in display ads
Best practices for ad copy and CTA design
Responsive and mobile-friendly creatives
Personalization in creative design
Case Study: Creative-driven success in a gaming ad campaign

Module 4: Campaign Setup & Management

Google Display Network (GDN) campaign setup
Programmatic display buying
Budget allocation and scheduling
Frequency capping and ad rotation
Case Study: Campaign management for a financial services firm

Module 5: Measurement & Optimization of Display Ads

KPIs for display advertising (impressions, clicks, conversions)
Attribution models for display impact
A/B testing of creatives and placements
Continuous campaign improvement
Case Study: Optimizing a display ad campaign for a retail chain

Course Administration

Methodology

Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.

Accreditation

Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion

Training Venue

The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.

Accommodation & Airport Transfer

Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179

Tailor-Made

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.

Payment

Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].

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Date	Cost
2026 Schedules
Nairobi
23 Nov - 27 Nov	KES 99,000 \| $1,500	Register
14 Dec - 18 Dec	KES 99,000 \| $1,500	Register

Johannesberg
23 Nov - 27 Nov	$3,100	Register
14 Dec - 18 Dec	$3,100	Register

Mombasa
23 Nov - 27 Nov	KES 115,000 \| $1,500	Register
14 Dec - 18 Dec	KES 115,000 \| $1,500	Register

Kigali
23 Nov - 27 Nov	$1,850	Register
14 Dec - 18 Dec	$1,850	Register

Addis Ababa
23 Nov - 27 Nov	$3,100	Register
14 Dec - 18 Dec	$3,100	Register

Kuala Lumpur
23 Nov - 27 Nov	$5,500	Register
14 Dec - 18 Dec	$5,500	Register

Accra
23 Nov - 27 Nov	$3,200	Register
14 Dec - 18 Dec	$3,200	Register

Cairo
23 Nov - 27 Nov	$4,200	Register
14 Dec - 18 Dec	$4,200	Register

Cape Town
23 Nov - 27 Nov	$3,800	Register
14 Dec - 18 Dec	$3,800	Register

Pretoria
23 Nov - 27 Nov	$3,100	Register
14 Dec - 18 Dec	$3,100	Register

Dar es Salaam
23 Nov - 27 Nov	$2,100	Register
14 Dec - 18 Dec	$2,100	Register

Naivasha
23 Nov - 27 Nov	KES 110,000 \| $1,500	Register
14 Dec - 18 Dec	KES 110,000 \| $1,500	Register

Kisumu
23 Nov - 27 Nov	KES 110,000 \| $1,500	Register
14 Dec - 18 Dec	KES 110,000 \| $1,500	Register

Arusha
23 Nov - 27 Nov	$2,100	Register
14 Dec - 18 Dec	$2,100	Register

Machakos
23 Nov - 27 Nov	KES 110,000 \| $1,500	Register
14 Dec - 18 Dec	KES 110,000 \| $1,500	Register

Nakuru
23 Nov - 27 Nov	KES 110,000 \| $1,500	Register
14 Dec - 18 Dec	KES 110,000 \| $1,500	Register

Kampala
23 Nov - 27 Nov	$1,800	Register
14 Dec - 18 Dec	$1,800	Register

Dubai
23 Nov - 27 Nov	$3,900	Register
14 Dec - 18 Dec	$3,900	Register

Zanzibar
23 Nov - 27 Nov	$2,100	Register
14 Dec - 18 Dec	$2,100	Register
2027 Schedules
Dar es Salaam
25 Jan - 29 Jan	$2,100	Register
22 Feb - 26 Feb	$2,100	Register
15 Mar - 19 Mar	$2,100	Register
26 Apr - 30 Apr	$2,100	Register
24 May - 28 May	$2,100	Register
28 Jun - 02 Jul	$2,100	Register
26 Jul - 30 Jul	$2,100	Register
23 Aug - 27 Aug	$2,100	Register
27 Sep - 01 Oct	$2,100	Register
25 Oct - 29 Oct	$2,100	Register
22 Nov - 26 Nov	$2,100	Register
20 Dec - 24 Dec	$2,100	Register

Kigali
25 Jan - 29 Jan	$1,850	Register
22 Feb - 26 Feb	$1,850	Register
15 Mar - 19 Mar	$1,850	Register
26 Apr - 30 Apr	$1,850	Register
24 May - 28 May	$1,850	Register
28 Jun - 02 Jul	$1,850	Register
26 Jul - 30 Jul	$1,850	Register
23 Aug - 27 Aug	$1,850	Register
27 Sep - 01 Oct	$1,850	Register
25 Oct - 29 Oct	$1,850	Register
22 Nov - 26 Nov	$1,850	Register
20 Dec - 24 Dec	$1,850	Register

Addis Ababa
25 Jan - 29 Jan	$3,100	Register
22 Feb - 26 Feb	$3,100	Register
15 Mar - 19 Mar	$3,100	Register
26 Apr - 30 Apr	$3,100	Register
24 May - 28 May	$3,100	Register
28 Jun - 02 Jul	$3,100	Register
26 Jul - 30 Jul	$3,100	Register
23 Aug - 27 Aug	$3,100	Register
27 Sep - 01 Oct	$3,100	Register
25 Oct - 29 Oct	$3,100	Register
22 Nov - 26 Nov	$3,100	Register
20 Dec - 24 Dec	$3,100	Register

Kuala Lumpur
25 Jan - 29 Jan	$5,500	Register
22 Feb - 26 Feb	$5,500	Register
15 Mar - 19 Mar	$5,500	Register
26 Apr - 30 Apr	$5,500	Register
24 May - 28 May	$5,500	Register
28 Jun - 02 Jul	$5,500	Register
26 Jul - 30 Jul	$5,500	Register
23 Aug - 27 Aug	$5,500	Register
27 Sep - 01 Oct	$5,500	Register
25 Oct - 29 Oct	$5,500	Register
22 Nov - 26 Nov	$5,500	Register
20 Dec - 24 Dec	$5,500	Register

Accra
25 Jan - 29 Jan	$3,200	Register
22 Feb - 26 Feb	$3,200	Register
15 Mar - 19 Mar	$3,200	Register
26 Apr - 30 Apr	$3,200	Register
24 May - 28 May	$3,200	Register
28 Jun - 02 Jul	$3,200	Register
26 Jul - 30 Jul	$3,200	Register
23 Aug - 27 Aug	$3,200	Register
27 Sep - 01 Oct	$3,200	Register
25 Oct - 29 Oct	$3,200	Register
22 Nov - 26 Nov	$3,200	Register
20 Dec - 24 Dec	$3,200	Register

Cairo
25 Jan - 29 Jan	$4,200	Register
22 Feb - 26 Feb	$4,200	Register
15 Mar - 19 Mar	$4,200	Register
26 Apr - 30 Apr	$4,200	Register
24 May - 28 May	$4,200	Register
28 Jun - 02 Jul	$4,200	Register
26 Jul - 30 Jul	$4,200	Register
23 Aug - 27 Aug	$4,200	Register
27 Sep - 01 Oct	$4,200	Register
25 Oct - 29 Oct	$4,200	Register
22 Nov - 26 Nov	$4,200	Register
20 Dec - 24 Dec	$4,200	Register

Pretoria
25 Jan - 29 Jan	$3,100	Register
22 Feb - 26 Feb	$3,100	Register
15 Mar - 19 Mar	$3,100	Register
26 Apr - 30 Apr	$3,100	Register
24 May - 28 May	$3,100	Register
28 Jun - 02 Jul	$3,100	Register
26 Jul - 30 Jul	$3,100	Register
23 Aug - 27 Aug	$3,100	Register
27 Sep - 01 Oct	$3,100	Register
25 Oct - 29 Oct	$3,100	Register
22 Nov - 26 Nov	$3,100	Register
20 Dec - 24 Dec	$3,100	Register

Cape Town
25 Jan - 29 Jan	$3,800	Register
22 Feb - 26 Feb	$3,800	Register
15 Mar - 19 Mar	$3,800	Register
26 Apr - 30 Apr	$3,800	Register
24 May - 28 May	$3,800	Register
28 Jun - 02 Jul	$3,800	Register
26 Jul - 30 Jul	$3,800	Register
23 Aug - 27 Aug	$3,800	Register
27 Sep - 01 Oct	$3,800	Register
25 Oct - 29 Oct	$3,800	Register
22 Nov - 26 Nov	$3,800	Register
20 Dec - 24 Dec	$3,800	Register

Johannesberg
25 Jan - 29 Jan	$3,100	Register
22 Feb - 26 Feb	$3,100	Register
15 Mar - 19 Mar	$3,100	Register
26 Apr - 30 Apr	$3,100	Register
24 May - 28 May	$3,100	Register
28 Jun - 02 Jul	$3,100	Register
26 Jul - 30 Jul	$3,100	Register
23 Aug - 27 Aug	$3,100	Register
27 Sep - 01 Oct	$3,100	Register
25 Oct - 29 Oct	$3,100	Register
22 Nov - 26 Nov	$3,100	Register
20 Dec - 24 Dec	$3,100	Register

Zanzibar
25 Jan - 29 Jan	$2,100	Register
22 Feb - 26 Feb	$2,100	Register
15 Mar - 19 Mar	$2,100	Register
26 Apr - 30 Apr	$2,100	Register
24 May - 28 May	$2,100	Register
28 Jun - 02 Jul	$2,100	Register
26 Jul - 30 Jul	$2,100	Register
23 Aug - 27 Aug	$2,100	Register
27 Sep - 01 Oct	$2,100	Register
25 Oct - 29 Oct	$2,100	Register
22 Nov - 26 Nov	$2,100	Register
20 Dec - 24 Dec	$2,100	Register

Arusha
25 Jan - 29 Jan	$2,100	Register
22 Feb - 26 Feb	$2,100	Register
15 Mar - 19 Mar	$2,100	Register
26 Apr - 30 Apr	$2,100	Register
24 May - 28 May	$2,100	Register
28 Jun - 02 Jul	$2,100	Register
26 Jul - 30 Jul	$2,100	Register
23 Aug - 27 Aug	$2,100	Register
27 Sep - 01 Oct	$2,100	Register
25 Oct - 29 Oct	$2,100	Register
22 Nov - 26 Nov	$2,100	Register
20 Dec - 24 Dec	$2,100	Register

Kisumu
25 Jan - 29 Jan	KES 110,000 \| $1,500	Register
22 Feb - 26 Feb	KES 110,000 \| $1,500	Register
15 Mar - 19 Mar	KES 110,000 \| $1,500	Register
26 Apr - 30 Apr	KES 110,000 \| $1,500	Register
24 May - 28 May	KES 110,000 \| $1,500	Register
28 Jun - 02 Jul	KES 110,000 \| $1,500	Register
26 Jul - 30 Jul	KES 110,000 \| $1,500	Register
23 Aug - 27 Aug	KES 110,000 \| $1,500	Register
27 Sep - 01 Oct	KES 110,000 \| $1,500	Register
25 Oct - 29 Oct	KES 110,000 \| $1,500	Register
22 Nov - 26 Nov	KES 110,000 \| $1,500	Register
20 Dec - 24 Dec	KES 110,000 \| $1,500	Register

Dubai
25 Jan - 29 Jan	$3,900	Register
22 Feb - 26 Feb	$3,900	Register
15 Mar - 19 Mar	$3,900	Register
26 Apr - 30 Apr	$3,900	Register
24 May - 28 May	$3,900	Register
28 Jun - 02 Jul	$3,900	Register
26 Jul - 30 Jul	$3,900	Register
23 Aug - 27 Aug	$3,900	Register
27 Sep - 01 Oct	$3,900	Register
25 Oct - 29 Oct	$3,900	Register
22 Nov - 26 Nov	$3,900	Register
20 Dec - 24 Dec	$3,900	Register

Mombasa
25 Jan - 29 Jan	KES 115,000 \| $1,500	Register
22 Feb - 26 Feb	KES 115,000 \| $1,500	Register
15 Mar - 19 Mar	KES 115,000 \| $1,500	Register
26 Apr - 30 Apr	KES 115,000 \| $1,500	Register
24 May - 28 May	KES 115,000 \| $1,500	Register
28 Jun - 02 Jul	KES 115,000 \| $1,500	Register
26 Jul - 30 Jul	KES 115,000 \| $1,500	Register
23 Aug - 27 Aug	KES 115,000 \| $1,500	Register
27 Sep - 01 Oct	KES 115,000 \| $1,500	Register
25 Oct - 29 Oct	KES 115,000 \| $1,500	Register
22 Nov - 26 Nov	KES 115,000 \| $1,500	Register
20 Dec - 24 Dec	KES 115,000 \| $1,500	Register

Nairobi
25 Jan - 29 Jan	KES 99,000 \| $1,500	Register
22 Feb - 26 Feb	KES 99,000 \| $1,500	Register
15 Mar - 19 Mar	KES 99,000 \| $1,500	Register
26 Apr - 30 Apr	KES 99,000 \| $1,500	Register
24 May - 28 May	KES 99,000 \| $1,500	Register
28 Jun - 02 Jul	KES 99,000 \| $1,500	Register
26 Jul - 30 Jul	KES 99,000 \| $1,500	Register
23 Aug - 27 Aug	KES 99,000 \| $1,500	Register
27 Sep - 01 Oct	KES 99,000 \| $1,500	Register
25 Oct - 29 Oct	KES 99,000 \| $1,500	Register
22 Nov - 26 Nov	KES 99,000 \| $1,500	Register
20 Dec - 24 Dec	KES 99,000 \| $1,500	Register

Nakuru
25 Jan - 29 Jan	KES 110,000 \| $1,500	Register
22 Feb - 26 Feb	KES 110,000 \| $1,500	Register
15 Mar - 19 Mar	KES 110,000 \| $1,500	Register
26 Apr - 30 Apr	KES 110,000 \| $1,500	Register
24 May - 28 May	KES 110,000 \| $1,500	Register
28 Jun - 02 Jul	KES 110,000 \| $1,500	Register
26 Jul - 30 Jul	KES 110,000 \| $1,500	Register
23 Aug - 27 Aug	KES 110,000 \| $1,500	Register
27 Sep - 01 Oct	KES 110,000 \| $1,500	Register
25 Oct - 29 Oct	KES 110,000 \| $1,500	Register
22 Nov - 26 Nov	KES 110,000 \| $1,500	Register
20 Dec - 24 Dec	KES 110,000 \| $1,500	Register

Machakos
25 Jan - 29 Jan	KES 110,000 \| $1,500	Register
22 Feb - 26 Feb	KES 110,000 \| $1,500	Register
15 Mar - 19 Mar	KES 110,000 \| $1,500	Register
26 Apr - 30 Apr	KES 110,000 \| $1,500	Register
24 May - 28 May	KES 110,000 \| $1,500	Register
28 Jun - 02 Jul	KES 110,000 \| $1,500	Register
26 Jul - 30 Jul	KES 110,000 \| $1,500	Register
23 Aug - 27 Aug	KES 110,000 \| $1,500	Register
27 Sep - 01 Oct	KES 110,000 \| $1,500	Register
25 Oct - 29 Oct	KES 110,000 \| $1,500	Register
22 Nov - 26 Nov	KES 110,000 \| $1,500	Register
20 Dec - 24 Dec	KES 110,000 \| $1,500	Register

Naivasha
25 Jan - 29 Jan	KES 110,000 \| $1,500	Register
22 Feb - 26 Feb	KES 110,000 \| $1,500	Register
15 Mar - 19 Mar	KES 110,000 \| $1,500	Register
26 Apr - 30 Apr	KES 110,000 \| $1,500	Register
24 May - 28 May	KES 110,000 \| $1,500	Register
28 Jun - 02 Jul	KES 110,000 \| $1,500	Register
26 Jul - 30 Jul	KES 110,000 \| $1,500	Register
23 Aug - 27 Aug	KES 110,000 \| $1,500	Register
27 Sep - 01 Oct	KES 110,000 \| $1,500	Register
25 Oct - 29 Oct	KES 110,000 \| $1,500	Register
22 Nov - 26 Nov	KES 110,000 \| $1,500	Register
20 Dec - 24 Dec	KES 110,000 \| $1,500	Register

Kampala
25 Jan - 29 Jan	$1,800	Register
22 Feb - 26 Feb	$1,800	Register
15 Mar - 19 Mar	$1,800	Register
26 Apr - 30 Apr	$1,800	Register
24 May - 28 May	$1,800	Register
28 Jun - 02 Jul	$1,800	Register
26 Jul - 30 Jul	$1,800	Register
23 Aug - 27 Aug	$1,800	Register
27 Sep - 01 Oct	$1,800	Register
25 Oct - 29 Oct	$1,800	Register
22 Nov - 26 Nov	$1,800	Register
20 Dec - 24 Dec	$1,800	Register

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Display Advertising Strategy Training Course

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Course Administration

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Training Venue

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Payment

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Display Advertising Strategy Training Course

Course Overview

Course Modules

Course Administration

Methodology

Accreditation

Training Venue

Accommodation & Airport Transfer

Tailor-Made

Payment

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