Measuring Content Performance with SEMrush & HubSpot Training Course Tech For Development (T4D)

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Measuring Content Performance with SEMrush & HubSpot Training Course

Foundation | 5 days | Face to Face / Online / Elearning | Certificate

Course Overview

Course Summary

Course Title	Measuring Content Performance with SEMrush & HubSpot Training Course
Organization	Tech For Development (T4D)
Venue	Tech For Development (T4D) Training Centre
Duration	5 days
Target Industries
Target Job Roles
Course Fees (Face-to-Face)	USD 1,500/KES 99,000 (Exclusive of VAT)
Course Fees (Virtual)	USD 1,000/KES 70,000 (Exclusive of VAT)
Training Modes	Virtual and face-to-face training
Payment	Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course
Accreditation	Tech For Development Certificate of Course Completion

Course Overview
This technical, hands-on course teaches marketers how to use SEMrush and HubSpot to track, measure, and prove the ROI of content marketing efforts. Move beyond vanity metrics to actionable insights.

Course Duration
5 Days

Target Audience

Content Analysts and Digital Marketers
SEO Specialists and Inbound Marketing Managers
HubSpot/SEMrush Users and Marketing Operations
Marketing Managers responsible for reporting

Personal Impact

Gain advanced skills in industry-leading marketing analytics platforms
Learn to attribute leads and revenue directly to content efforts
Develop the ability to create executive-level performance reports

Organizational Impact

Make data-driven decisions about content strategy and investment
Clearly demonstrate the business value of content marketing
Identify high-performing content to double down on what works

Course Objectives

Set up tracking in Google Analytics 4, HubSpot, and SEMrush
Identify and track KPIs for awareness, engagement, and conversion
Use SEMrush for SEO performance tracking and competitive analysis
Use HubSpot for closed-loop reporting and revenue attribution
Build comprehensive dashboards and performance reports

Course Modules

Course Outline

Module 1: Foundation & Setup: Configuring Tools & Defining KPIs

Configuring GA4, HubSpot, and SEMrush for tracking
Defining content-specific KPIs and goals
Case Study: Setting up a content measurement framework from scratch

Module 2: SEO & Organic Performance Tracking with SEMrush

Tracking rankings, organic traffic, and backlinks
Site audit and technical SEO performance
Real-Life Project: Conduct a full SEO content audit using SEMrush

Module 3: Lead & Revenue Attribution with HubSpot

UTM tracking and campaign attribution
Closed-loop reporting and revenue attribution
Case Study: How a B2B company attributes $2M in revenue to content

Module 4: Competitive Content Analysis & Benchmarking

Using SEMrush to benchmark against competitors
Identifying content gaps and opportunities
Real-Life Project: Perform a competitive content analysis report

Module 5: Dashboard Building & Executive Reporting

Building actionable dashboards for stakeholders
Creating executive-level performance reports
Case Study: Creating a monthly content performance dashboard for leadership

Course Administration

Methodology

Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.

Accreditation

Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion

Training Venue

The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.

Accommodation & Airport Transfer

Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179

Tailor-Made

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.

Payment

Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].

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Date	Cost
2026 Schedules
Nairobi
14 Dec - 18 Dec	KES 99,000 \| $1,500	Register

Johannesberg
14 Dec - 18 Dec	$3,100	Register

Mombasa
14 Dec - 18 Dec	KES 115,000 \| $1,500	Register

Kigali
14 Dec - 18 Dec	$1,850	Register

Addis Ababa
14 Dec - 18 Dec	$3,100	Register

Kuala Lumpur
14 Dec - 18 Dec	$5,500	Register

Accra
14 Dec - 18 Dec	$3,200	Register

Cairo
14 Dec - 18 Dec	$4,200	Register

Cape Town
14 Dec - 18 Dec	$3,800	Register

Pretoria
14 Dec - 18 Dec	$3,100	Register

Dar es Salaam
14 Dec - 18 Dec	$2,100	Register

Naivasha
14 Dec - 18 Dec	KES 110,000 \| $1,500	Register

Kisumu
14 Dec - 18 Dec	KES 110,000 \| $1,500	Register

Arusha
14 Dec - 18 Dec	$2,100	Register

Machakos
14 Dec - 18 Dec	KES 110,000 \| $1,500	Register

Nakuru
14 Dec - 18 Dec	KES 110,000 \| $1,500	Register

Kampala
14 Dec - 18 Dec	$1,800	Register

Dubai
14 Dec - 18 Dec	$3,900	Register

Zanzibar
14 Dec - 18 Dec	$2,100	Register
2027 Schedules
Dar es Salaam
11 Jan - 15 Jan	$2,100	Register
08 Feb - 12 Feb	$2,100	Register
08 Mar - 12 Mar	$2,100	Register
12 Apr - 16 Apr	$2,100	Register
10 May - 14 May	$2,100	Register
14 Jun - 18 Jun	$2,100	Register
12 Jul - 16 Jul	$2,100	Register
09 Aug - 13 Aug	$2,100	Register
13 Sep - 17 Sep	$2,100	Register
11 Oct - 15 Oct	$2,100	Register
08 Nov - 12 Nov	$2,100	Register
06 Dec - 10 Dec	$2,100	Register

Kigali
11 Jan - 15 Jan	$1,850	Register
08 Feb - 12 Feb	$1,850	Register
08 Mar - 12 Mar	$1,850	Register
12 Apr - 16 Apr	$1,850	Register
10 May - 14 May	$1,850	Register
14 Jun - 18 Jun	$1,850	Register
12 Jul - 16 Jul	$1,850	Register
09 Aug - 13 Aug	$1,850	Register
13 Sep - 17 Sep	$1,850	Register
11 Oct - 15 Oct	$1,850	Register
08 Nov - 12 Nov	$1,850	Register
06 Dec - 10 Dec	$1,850	Register

Addis Ababa
11 Jan - 15 Jan	$3,100	Register
08 Feb - 12 Feb	$3,100	Register
08 Mar - 12 Mar	$3,100	Register
12 Apr - 16 Apr	$3,100	Register
10 May - 14 May	$3,100	Register
14 Jun - 18 Jun	$3,100	Register
12 Jul - 16 Jul	$3,100	Register
09 Aug - 13 Aug	$3,100	Register
13 Sep - 17 Sep	$3,100	Register
11 Oct - 15 Oct	$3,100	Register
08 Nov - 12 Nov	$3,100	Register
06 Dec - 10 Dec	$3,100	Register

Kuala Lumpur
11 Jan - 15 Jan	$5,500	Register
08 Feb - 12 Feb	$5,500	Register
08 Mar - 12 Mar	$5,500	Register
12 Apr - 16 Apr	$5,500	Register
10 May - 14 May	$5,500	Register
14 Jun - 18 Jun	$5,500	Register
12 Jul - 16 Jul	$5,500	Register
09 Aug - 13 Aug	$5,500	Register
13 Sep - 17 Sep	$5,500	Register
11 Oct - 15 Oct	$5,500	Register
08 Nov - 12 Nov	$5,500	Register
06 Dec - 10 Dec	$5,500	Register

Accra
11 Jan - 15 Jan	$3,200	Register
08 Feb - 12 Feb	$3,200	Register
08 Mar - 12 Mar	$3,200	Register
12 Apr - 16 Apr	$3,200	Register
10 May - 14 May	$3,200	Register
14 Jun - 18 Jun	$3,200	Register
12 Jul - 16 Jul	$3,200	Register
09 Aug - 13 Aug	$3,200	Register
13 Sep - 17 Sep	$3,200	Register
11 Oct - 15 Oct	$3,200	Register
08 Nov - 12 Nov	$3,200	Register
06 Dec - 10 Dec	$3,200	Register

Pretoria
11 Jan - 15 Jan	$3,100	Register
08 Feb - 12 Feb	$3,100	Register
08 Mar - 12 Mar	$3,100	Register
12 Apr - 16 Apr	$3,100	Register
10 May - 14 May	$3,100	Register
14 Jun - 18 Jun	$3,100	Register
12 Jul - 16 Jul	$3,100	Register
09 Aug - 13 Aug	$3,100	Register
13 Sep - 17 Sep	$3,100	Register
11 Oct - 15 Oct	$3,100	Register
08 Nov - 12 Nov	$3,100	Register
06 Dec - 10 Dec	$3,100	Register

Cape Town
11 Jan - 15 Jan	$3,800	Register
08 Feb - 12 Feb	$3,800	Register
08 Mar - 12 Mar	$3,800	Register
12 Apr - 16 Apr	$3,800	Register
10 May - 14 May	$3,800	Register
14 Jun - 18 Jun	$3,800	Register
12 Jul - 16 Jul	$3,800	Register
09 Aug - 13 Aug	$3,800	Register
13 Sep - 17 Sep	$3,800	Register
11 Oct - 15 Oct	$3,800	Register
08 Nov - 12 Nov	$3,800	Register
06 Dec - 10 Dec	$3,800	Register

Johannesberg
11 Jan - 15 Jan	$3,100	Register
08 Feb - 12 Feb	$3,100	Register
08 Mar - 12 Mar	$3,100	Register
12 Apr - 16 Apr	$3,100	Register
10 May - 14 May	$3,100	Register
14 Jun - 18 Jun	$3,100	Register
12 Jul - 16 Jul	$3,100	Register
09 Aug - 13 Aug	$3,100	Register
13 Sep - 17 Sep	$3,100	Register
11 Oct - 15 Oct	$3,100	Register
08 Nov - 12 Nov	$3,100	Register
06 Dec - 10 Dec	$3,100	Register

Cairo
11 Jan - 15 Jan	$4,200	Register
08 Feb - 12 Feb	$4,200	Register
08 Mar - 12 Mar	$4,200	Register
12 Apr - 16 Apr	$4,200	Register
10 May - 14 May	$4,200	Register
14 Jun - 18 Jun	$4,200	Register
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11 Oct - 15 Oct	$4,200	Register
08 Nov - 12 Nov	$4,200	Register
06 Dec - 10 Dec	$4,200	Register

Arusha
11 Jan - 15 Jan	$2,100	Register
08 Feb - 12 Feb	$2,100	Register
08 Mar - 12 Mar	$2,100	Register
12 Apr - 16 Apr	$2,100	Register
10 May - 14 May	$2,100	Register
14 Jun - 18 Jun	$2,100	Register
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11 Oct - 15 Oct	$2,100	Register
08 Nov - 12 Nov	$2,100	Register
06 Dec - 10 Dec	$2,100	Register

Machakos
11 Jan - 15 Jan	KES 110,000 \| $1,500	Register
08 Feb - 12 Feb	KES 110,000 \| $1,500	Register
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11 Oct - 15 Oct	KES 110,000 \| $1,500	Register
08 Nov - 12 Nov	KES 110,000 \| $1,500	Register
06 Dec - 10 Dec	KES 110,000 \| $1,500	Register

Zanzibar
11 Jan - 15 Jan	$2,100	Register
08 Feb - 12 Feb	$2,100	Register
08 Mar - 12 Mar	$2,100	Register
12 Apr - 16 Apr	$2,100	Register
10 May - 14 May	$2,100	Register
14 Jun - 18 Jun	$2,100	Register
12 Jul - 16 Jul	$2,100	Register
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11 Oct - 15 Oct	$2,100	Register
08 Nov - 12 Nov	$2,100	Register
06 Dec - 10 Dec	$2,100	Register

Kisumu
11 Jan - 15 Jan	KES 110,000 \| $1,500	Register
08 Feb - 12 Feb	KES 110,000 \| $1,500	Register
08 Mar - 12 Mar	KES 110,000 \| $1,500	Register
12 Apr - 16 Apr	KES 110,000 \| $1,500	Register
10 May - 14 May	KES 110,000 \| $1,500	Register
14 Jun - 18 Jun	KES 110,000 \| $1,500	Register
12 Jul - 16 Jul	KES 110,000 \| $1,500	Register
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11 Oct - 15 Oct	KES 110,000 \| $1,500	Register
08 Nov - 12 Nov	KES 110,000 \| $1,500	Register
06 Dec - 10 Dec	KES 110,000 \| $1,500	Register

Nakuru
11 Jan - 15 Jan	KES 110,000 \| $1,500	Register
08 Feb - 12 Feb	KES 110,000 \| $1,500	Register
08 Mar - 12 Mar	KES 110,000 \| $1,500	Register
12 Apr - 16 Apr	KES 110,000 \| $1,500	Register
10 May - 14 May	KES 110,000 \| $1,500	Register
14 Jun - 18 Jun	KES 110,000 \| $1,500	Register
12 Jul - 16 Jul	KES 110,000 \| $1,500	Register
09 Aug - 13 Aug	KES 110,000 \| $1,500	Register
13 Sep - 17 Sep	KES 110,000 \| $1,500	Register
11 Oct - 15 Oct	KES 110,000 \| $1,500	Register
08 Nov - 12 Nov	KES 110,000 \| $1,500	Register
06 Dec - 10 Dec	KES 110,000 \| $1,500	Register

Mombasa
11 Jan - 15 Jan	KES 115,000 \| $1,500	Register
08 Feb - 12 Feb	KES 115,000 \| $1,500	Register
08 Mar - 12 Mar	KES 115,000 \| $1,500	Register
12 Apr - 16 Apr	KES 115,000 \| $1,500	Register
10 May - 14 May	KES 115,000 \| $1,500	Register
14 Jun - 18 Jun	KES 115,000 \| $1,500	Register
12 Jul - 16 Jul	KES 115,000 \| $1,500	Register
09 Aug - 13 Aug	KES 115,000 \| $1,500	Register
13 Sep - 17 Sep	KES 115,000 \| $1,500	Register
11 Oct - 15 Oct	KES 115,000 \| $1,500	Register
08 Nov - 12 Nov	KES 115,000 \| $1,500	Register
06 Dec - 10 Dec	KES 115,000 \| $1,500	Register

Nairobi
11 Jan - 15 Jan	KES 99,000 \| $1,500	Register
08 Feb - 12 Feb	KES 99,000 \| $1,500	Register
08 Mar - 12 Mar	KES 99,000 \| $1,500	Register
12 Apr - 16 Apr	KES 99,000 \| $1,500	Register
10 May - 14 May	KES 99,000 \| $1,500	Register
14 Jun - 18 Jun	KES 99,000 \| $1,500	Register
12 Jul - 16 Jul	KES 99,000 \| $1,500	Register
09 Aug - 13 Aug	KES 99,000 \| $1,500	Register
13 Sep - 17 Sep	KES 99,000 \| $1,500	Register
11 Oct - 15 Oct	KES 99,000 \| $1,500	Register
08 Nov - 12 Nov	KES 99,000 \| $1,500	Register
06 Dec - 10 Dec	KES 99,000 \| $1,500	Register

Naivasha
11 Jan - 15 Jan	KES 110,000 \| $1,500	Register
08 Feb - 12 Feb	KES 110,000 \| $1,500	Register
08 Mar - 12 Mar	KES 110,000 \| $1,500	Register
12 Apr - 16 Apr	KES 110,000 \| $1,500	Register
10 May - 14 May	KES 110,000 \| $1,500	Register
14 Jun - 18 Jun	KES 110,000 \| $1,500	Register
12 Jul - 16 Jul	KES 110,000 \| $1,500	Register
09 Aug - 13 Aug	KES 110,000 \| $1,500	Register
13 Sep - 17 Sep	KES 110,000 \| $1,500	Register
11 Oct - 15 Oct	KES 110,000 \| $1,500	Register
08 Nov - 12 Nov	KES 110,000 \| $1,500	Register
06 Dec - 10 Dec	KES 110,000 \| $1,500	Register

Kampala
11 Jan - 15 Jan	$1,800	Register
08 Feb - 12 Feb	$1,800	Register
08 Mar - 12 Mar	$1,800	Register
12 Apr - 16 Apr	$1,800	Register
10 May - 14 May	$1,800	Register
14 Jun - 18 Jun	$1,800	Register
12 Jul - 16 Jul	$1,800	Register
09 Aug - 13 Aug	$1,800	Register
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11 Oct - 15 Oct	$1,800	Register
08 Nov - 12 Nov	$1,800	Register
06 Dec - 10 Dec	$1,800	Register

Dubai
11 Jan - 15 Jan	$3,900	Register
08 Feb - 12 Feb	$3,900	Register
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12 Apr - 16 Apr	$3,900	Register
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09 Aug - 13 Aug	$3,900	Register
13 Sep - 17 Sep	$3,900	Register
11 Oct - 15 Oct	$3,900	Register
08 Nov - 12 Nov	$3,900	Register
06 Dec - 10 Dec	$3,900	Register

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Measuring Content Performance with SEMrush & HubSpot Training Course

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Measuring Content Performance with SEMrush & HubSpot Training Course

Course Overview

Course Modules

Course Administration

Methodology

Accreditation

Training Venue

Accommodation & Airport Transfer

Tailor-Made

Payment

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