Course Outline

Module 1: Fundamentals of Corporate Event Planning

• Types of corporate events and their objectives

• Event planning frameworks and workflows

• Case Study: Successful corporate event breakdown

Module 2: Budgeting and Financial Management in Events

• Estimating costs and preparing event budgets

• Tracking expenses and financial reporting

• Exercise: Building a sample event budget

Module 3: Event Logistics and Resource Planning

• Venue selection and contracts

• Catering, transport, and accommodation logistics

• Exercise: Drafting a logistics checklist

Module 4: Vendor and Supplier Management

• Selecting and contracting suppliers

• Negotiation techniques with vendors

• Workshop: Drafting SLAs for event vendors

Module 5: Risk and Crisis Management in Events

• Identifying risks and vulnerabilities

• Contingency planning and emergency response

• Simulation: Handling last-minute event disruptions

Module 6: Event Marketing, PR, and Promotion

• Branding and communication strategies

• Using social media and digital platforms

• Case Study: Marketing a product launch event

Module 7: Stakeholder and Guest Management

• Invitations, RSVPs, and guest services

• VIP and protocol considerations

• Exercise: Drafting a stakeholder engagement plan

Module 8: Technology in Event Management

• Event management software and tools

• Hybrid and virtual event planning

• Workshop: Using tech tools to streamline event operations

Module 9: Program Design and Event Execution

• Designing engaging agendas and content

• On-site event management and coordination

• Simulation: Running a live event scenario

Module 10: Post-Event Evaluation and Reporting

• Measuring event success and KPIs

• Collecting feedback and lessons learned

• Group Project: Writing a post-event evaluation report