Course Modules:

Module 1: Principles of Business Model Design for SMEs

• Understanding business models: canvas and lean models
• Value proposition, customer segments, revenue streams
• Adapting business models for different market conditions
  Workshop: Create a business model canvas for an SME case
  Case Study: How a Kenyan agribusiness pivoted to profitability

Module 2: Financial Structuring and Forecasting for SMEs

• Developing realistic cash flow, income, and balance projections
• Break-even analysis and pricing for profitability
• Understanding investor expectations and ROI
  Exercise: Build a 12-month financial forecast for a sample SME
  Case Study: From loss to investment-ready: a bakery’s transformation

Module 3: Aligning Strategy, Operations, and Funding Needs

• Linking operational strategy to business model success
• Identifying cost drivers and optimizing resource allocation
• Selecting the right type of funding (debt vs. equity vs. grants)
  Workshop: Matching SME growth stages with financing sources
  Case Study: Strategic pivots and funding for a mobile service startup

Module 4: Preparing Bankable Business Plans and Investor Pitch Decks

• Components of a credible and concise business plan
• Crafting a compelling narrative: problem, solution, traction
• Preparing and presenting financials to investors/lenders
  Exercise: Draft an executive summary and pitch deck
  Peer Review: Group feedback on presentations and business plans

Module 5: De-risking and Scaling SME Business Models

• Identifying and mitigating operational and financial risks
• Partnerships, technology, and innovation for scalability
• Measuring impact and investor confidence metrics
  Simulation: Teams design and pitch a bankable SME model to a panel
  Panel Review: Real-time feedback and recommendations for funding readiness