Course Modules

Module 1: Fundamentals of FDI Attraction

• Definition, categories, and economic significance of FDI.

• Global FDI trends and competition dynamics.

• Factors influencing investor location decisions.

• Case Study: How Ireland positioned itself as a leading FDI hub.

• Workshop: Identify and list your country’s key comparative advantages.

Module 2: Targeting and Engaging Potential Investors

• Conducting investor intelligence and lead generation.

• Mapping and segmenting potential investors by industry and geography.

• Building effective outreach campaigns: trade shows, roadshows, and digital platforms.

• Exercise: Create an investor target profile and initial outreach plan.

• Case Study: How Vietnam attracted electronics giants through targeted campaigns.

Module 3: Structuring Incentives and Support Systems

• Balancing financial and non-financial incentives.

• Streamlining administrative services: permits, land allocation, and infrastructure.

• Creating sector-specific investment packages.

• Workshop: Develop a tailored incentive plan for a manufacturing firm.

• Case Study: Singapore’s integrated investor support approach.

Module 4: Investor Retention and Aftercare Programs

• Importance of aftercare in sustaining investment.

• Designing proactive investor relationship management programs.

• Identifying and addressing investor concerns to prevent relocation.

• Exercise: Build an aftercare plan for a multinational investor.

• Case Study: Best practices from Canada’s investor retention model.

Module 5: Measuring FDI Performance and Impact

• KPIs for tracking FDI attraction and retention success.

• Assessing economic contributions: jobs, technology transfer, exports.

• Designing long-term monitoring frameworks.

• Simulation: Develop a complete FDI attraction and retention strategy, including KPIs, timelines, and risk management measures.

• Peer Review: Groups present their strategies and critique each other’s plans.