Course Outline

Module 1: Introduction to Google Analytics and Looker Studio

• Overview of Google Analytics and Looker Studio features
• Key differences and complementary uses of each tool
• Setting up and navigating the platforms
• Case Study: Analyzing User Traffic Trends with Google Analytics and Looker Studio

Module 2: Advanced Google Analytics Configuration

• Setting up and managing advanced tracking features
• Implementing custom dimensions and metrics
• Analyzing user behavior and engagement
• Case Study: Configuring Enhanced E-commerce Tracking in Google Analytics

Module 3: Data Collection and Integration in Google Analytics

• Connecting Google Analytics with other data sources
• Configuring data collection settings and filters
• Integrating Google Analytics with Google Ads and other platforms
• Case Study: Integrating Google Analytics with Google Ads for Campaign Optimization

Module 4: Advanced Reporting and Analysis in Google Analytics

• Creating custom reports and dashboards
• Utilizing advanced segmentation and audience analysis
• Performing cohort analysis and tracking user journeys
• Case Study: Conducting User Journey Analysis Using Custom Reports

Module 5: Introduction to Looker Studio

• Overview of Looker Studio features and capabilities
• Connecting Looker Studio to various data sources
• Designing and customizing reports and dashboards
• Case Study: Building a Marketing Dashboard in Looker Studio

Module 6: Data Visualization Techniques in Looker Studio

• Creating interactive and dynamic visualizations
• Using advanced chart types and custom visualizations
• Applying filters, controls, and data blending
• Case Study: Developing Interactive Visualizations for Sales Data

Module 7: Building Comprehensive Dashboards in Looker Studio

• Designing multi-page dashboards for different business needs
• Implementing drill-down capabilities and interactive elements
• Customizing dashboards for specific audiences
• Case Study: Creating a Comprehensive Executive Dashboard

Module 8: Data Integration and Blending

• Combining data from multiple sources in Looker Studio
• Using data connectors and custom queries
• Handling data transformations and aggregations
• Case Study: Blending Social Media and Website Analytics Data

Module 9: Best Practices for Data Analysis and Reporting

• Principles of effective data visualization and storytelling
• Ensuring data accuracy and consistency in reports
• Optimizing dashboards for performance and usability
• Case Study: Evaluating Dashboard Effectiveness Based on User Feedback

Module 10: Case Studies and Project Work

• Analyzing real-world case studies using Google Analytics and Looker Studio
• Completing a comprehensive project to apply learned skills
• Presenting findings and recommendations based on the project work
• Case Study: Capstone Project - A Comprehensive Data Analysis and Reporting Presentation