Course Outline:

Module 1: Introduction to Emotional Intelligence in Sales Leadership

• Core components of EI (self-awareness, self-regulation, motivation, empathy, social skills)

• The link between EI and high-performing sales leadership

• Digital tools to measure and track EI impact
  Case Study: Sales leaders who transformed performance using EI

Module 2: Self-Awareness and Leadership Presence

• Understanding emotional triggers in sales leadership

• Reflection tools and journaling with digital apps (Notion, Evernote)

• Feedback loops using 360° surveys
  Practical Exercise: Emotional self-assessment and EI baseline mapping

Module 3: Self-Regulation and Resilience for Sales Leaders

• Managing stress and avoiding burnout in high-pressure sales roles

• Techniques for emotional self-control in negotiations and coaching

• AI-driven wellness apps for resilience tracking
  Simulation: Staying composed under customer and team pressure

Module 4: Empathy in Customer and Team Engagement

• Building empathy-driven sales conversations

• Using CRM and LinkedIn Sales Navigator insights for personalized engagement

• Coaching teams to understand buyer emotions
  Case Study: Empathy-led sales strategy that increased retention

Module 5: Motivation and Driving Sales Performance

• Linking intrinsic and extrinsic motivation for sales teams

• Gamification of sales KPIs using CRM dashboards

• Using Power BI to visualize motivational progress
  Exercise: Designing a motivation playbook for hybrid sales teams

Module 6: Social Skills & Influence in Sales Leadership

• Persuasion, influence, and storytelling in leadership

• Managing up: engaging with C-Suite and stakeholders effectively

• Leveraging digital presence (LinkedIn, AI-driven networking tools)
  Simulation: Delivering an influence-driven leadership pitch

Module 7: Emotional Intelligence in Conflict & Objection Handling

• Using EI frameworks to manage sales conflicts internally and externally

• Defusing customer objections with empathy and control

• Mediation strategies for resolving disputes in teams
  Case Study: EI-based conflict resolution in a competitive sales environment

Module 8: Coaching with Emotional Intelligence

• EI-driven coaching frameworks (GROW with empathy)

• AI coaching platforms for continuous learning

• Building psychological safety in coaching conversations
  Exercise: Role-play EI-based feedback and coaching sessions

Module 9: Measuring and Embedding EI in Sales Leadership

• KPIs and metrics for EI-driven leadership success

• EI training and development strategies for teams

• Embedding EI into CRM reporting and team performance reviews
  Practical Exercise: Build a Power BI dashboard tracking EI-linked performance outcomes

Module 10: Capstone – Building an EI-Driven Sales Leadership Framework

• Designing a 12–24 month EI roadmap for sales leadership

• Integrating EI into succession planning and team culture

• Final presentations: EI strategies tailored to participants’ organizations
  Capstone Project: Develop a customized EI-based sales leadership framework