Course Modules

Module 1: Global E-commerce Landscape for Exporters

• Trends and opportunities in international e-commerce trade.
• Key platforms (Amazon, Alibaba, eBay, regional marketplaces).
• Differences between B2B, B2C, and D2C e-commerce models.
• Case Study: How a small Kenyan craft business reached buyers in Europe.
• Workshop: Identify the most suitable e-commerce platforms for your products.

Module 2: Building a Digital Export Presence

• Creating optimized e-commerce websites and product listings.
• Branding for international audiences.
• Digital marketing essentials: SEO, content, and social media.
• Exercise: Draft a digital export profile for a selected product.
• Case Study: A company’s transformation from local to global sales via Shopify.

Module 3: Cross-Border Payments and Financial Management

• International payment gateways: PayPal, Stripe, regional solutions.
• Managing currency exchange and transaction fees.
• Reducing payment risks and preventing fraud.
• Workshop: Compare payment solutions for three target markets.
• Case Study: How an exporter minimized losses using secure payment systems.

Module 4: Logistics, Fulfillment, and Customer Service

• International shipping options: postal, courier, freight forwarding.
• Customs clearance and export documentation for small parcels.
• Managing returns, warranties, and customer satisfaction.
• Exercise: Build a logistics plan for shipping products to three continents.
• Case Study: A firm’s strategy to reduce delivery delays and improve ratings.

Module 5: Compliance, Data Security, and Scaling

• Data protection regulations (GDPR, CCPA) and online trade compliance.
• Taxation, duties, and e-commerce customs regulations.
• Scaling operations: automation tools, analytics, and inventory systems.
• Simulation: Teams design a full e-commerce export growth plan, including platform selection, logistics, payments, and marketing strategies.
• Peer Review: Each team presents their plan and receives structured feedback.