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Digital Marketing Strategies for E-Commerce Training Course

Digital Marketing Strategies for E-Commerce Training Course

Intermediate | 5 days | Face to Face / Online / Elearning | Certificate
01

Course Overview

Course Summary
Course Title Digital Marketing Strategies for E-Commerce Training Course
Organization Tech For Development (T4D)
Venue Tech For Development (T4D) Training Centre
Duration 5 days
Target Industries
Target Job Roles
Course Fees (Face-to-Face) USD 1,500/KES 99,000 (Exclusive of VAT)
Course Fees (Virtual) USD 1,000/KES 70,000 (Exclusive of VAT)
Training Modes Virtual and face-to-face training
Payment Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course
Accreditation Tech For Development Certificate of Course Completion

Course Overview
This course provides a comprehensive approach to digital marketing as applied to e-commerce. It focuses on customer acquisition, engagement, and retention through SEO, social media, influencer marketing, content strategy, and data-driven personalization. The course also explores marketing funnel optimization for conversion growth.

Course Duration
5 Days

Target Audience
• Marketing and communications officers
• Digital entrepreneurs
• E-commerce brand managers
• Content strategists and media planners

Personal Impact
• Strengthened skills in e-commerce-focused digital marketing
• Ability to plan and optimize online customer journeys

Organizational Impact
• Improved online visibility and sales conversion
• Stronger brand equity through targeted digital campaigns

Course Objectives
• Develop full-funnel e-commerce marketing strategies
• Use SEO, social media, and influencer campaigns effectively
• Analyze performance data to optimize results

02

Course Modules

Course Modules
Module 1: Digital Marketing Landscape in E-Commerce

  • Current trends and benchmarks
  • B2B vs B2C digital strategy frameworks
  • Case Study: Shopify’s omnichannel campaigns

Module 2: Search Engine Optimization and Content Strategy

  • Keyword planning, technical SEO, and on-page tactics
  • Blogging, landing pages, and multimedia content
  • Activity: Content calendar development

Module 3: Social Media and Influencer Marketing

  • Channel-specific strategies: Meta, TikTok, YouTube
  • Micro vs macro influencers and ROI
  • Group Task: Influencer partnership plan

Module 4: Email, SMS, and Retargeting Campaigns

  • Automated sequences, cart recovery
  • Retargeting across devices
  • Simulation: Crafting a lifecycle marketing flow

Module 5: Data Analytics and Conversion Optimization

  • Google Analytics, heatmaps, and A/B testing
  • Funnel analysis and conversion metrics
  • Exercise: Marketing dashboard creation
03

Course Administration

Methodology

Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.

Accreditation

Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion

Training Venue

The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.

Accommodation & Airport Transfer

Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179

Tailor-Made

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.

Payment

Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].

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Date Cost
2026 Schedules
Nairobi
07 Dec - 11 Dec
KES 99,000 |
$1,500 		Register
Johannesberg
Mombasa
Kigali
Addis Ababa
Kuala Lumpur
Accra
Cairo
Cape Town
Pretoria
Dar es Salaam
Naivasha
Kisumu
Arusha
Machakos
Nakuru
Kampala
Dubai
Zanzibar
2027 Schedules
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01 Feb - 05 Feb

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03 May - 07 May

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02 Aug - 06 Aug

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06 Sep - 10 Sep

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04 Oct - 08 Oct

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01 Nov - 05 Nov

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06 Dec - 10 Dec

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Kigali
Addis Ababa
Kuala Lumpur
Accra
Pretoria
Cape Town
Johannesberg
Cairo
Arusha
Machakos
Zanzibar
Kisumu
Nakuru
Mombasa
Nairobi
Naivasha
Kampala
Dubai