Course Outline

Module 1: Foundations of Cross-Channel Automation

• Understanding customer journeys across email, social, SMS, and web

• Overview of Mailchimp’s automation features

• Integrating Mailchimp with CRM and e-commerce platforms
  Case Study: Multi-channel campaign journey for a retail brand

Module 2: Segmentation, Personalization & Targeting

• Building dynamic audiences in Mailchimp

• Using behavioral and transactional data for segmentation

• Personalizing messages across different channels
  Exercise: Create segmented lists and set up personalized campaigns

Module 3: Designing Automated Campaign Workflows

• Building email and SMS automation flows

• Integrating Mailchimp with Facebook, Instagram, and Google Ads

• Aligning automation with customer lifecycle stages
  Practical: Create a customer onboarding workflow with cross-channel touchpoints

Module 4: Analytics & Performance Tracking

• Understanding Mailchimp’s analytics dashboards

• Connecting data to Power BI and Google Analytics

• Measuring ROI, engagement, and conversion across channels
  Case Study: Evaluating campaign performance with analytics dashboards

Module 5: Optimization & Continuous Improvement

• A/B testing across email and ads

• Using AI tools for subject lines, send-time optimization, and creative testing

• Building a framework for continuous improvement
  Capstone Project: Design a cross-channel automated campaign for your organization