Benchmarking and Win/Loss Analysis Training Course Tech For Development (T4D)

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Benchmarking and Win/Loss Analysis Training Course

Intermediate | 5 days | Face to Face / Online / Elearning | Certificate

Course Overview

Course Summary

Course Title	Benchmarking and Win/Loss Analysis Training Course
Organization	Tech For Development (T4D)
Venue	Tech For Development (T4D) Training Centre
Duration	5 days
Target Industries
Target Job Roles
Course Fees (Face-to-Face)	USD 1,500/KES 99,000 (Exclusive of VAT)
Course Fees (Virtual)	USD 1,000/KES 70,000 (Exclusive of VAT)
Training Modes	Virtual and face-to-face training
Payment	Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course
Accreditation	Tech For Development Certificate of Course Completion

Course Overview

This course helps participants understand how to evaluate sales performance through benchmarking and win/loss analysis. Learners will gain skills to compare performance against competitors, identify reasons behind deal outcomes, and use insights to refine sales strategies. The course emphasizes structured analysis to drive continuous improvement.

Duration

5 days

Target Audience

Sales leaders and directors
Competitive intelligence teams
Sales operations and performance analysts
Business development managers
Executives seeking to improve deal conversion rates

Organizational Impact

Clear understanding of sales strengths and weaknesses
Better positioning against competitors
Improved sales strategies through deal outcome analysis
Data-driven adjustments to sales processes

Personal Impact

Ability to conduct win/loss analysis effectively
Stronger competitive analysis skills
Improved diagnostic thinking in sales performance
Greater contribution to refining organizational strategies

Course Objectives

Understand benchmarking and win/loss analysis principles
Apply structured methods to analyze sales outcomes
Use competitor benchmarks to evaluate performance
Communicate insights for strategic improvement
Drive continuous learning from sales results

Course Modules

Course Modules

Module 1: Introduction to Benchmarking and Win/Loss Analysis

Importance of benchmarking in sales performance
Role of win/loss analysis in strategy refinement
Common benchmarking frameworks
Linking benchmarks to sales outcomes
Case Study: Using benchmarking to identify gaps in sales performance

Module 2: Benchmarking Techniques

Internal vs. external benchmarking
Industry benchmarking approaches
Identifying key sales metrics for comparison
Collecting and analyzing competitor data
Case Study: Benchmarking sales performance against industry leaders

Module 3: Win/Loss Analysis Process

Structuring win/loss data collection
Interviewing customers and prospects for insights
Categorizing reasons for wins and losses
Identifying patterns in deal outcomes
Case Study: Analyzing reasons behind a major account loss

Module 4: Tools for Benchmarking and Analysis

Using Excel for win/loss tracking
Power BI for visual benchmarking dashboards
CRM data integration for win/loss reporting
Automating reporting for continuous insights
Case Study: Building a win/loss dashboard in Power BI

Module 5: Applying Insights to Sales Strategy

Incorporating findings into training and coaching
Adjusting sales messaging and tactics
Realigning product positioning against competitors
Driving continuous improvement in sales teams
Case Study: Improving win rates through targeted adjustments

Course Administration

Methodology

Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.

Accreditation

Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion

Training Venue

The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.

Accommodation & Airport Transfer

Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179

Tailor-Made

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.

Payment

Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].

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Date	Cost
2026 Schedules
Nairobi
16 Nov - 20 Nov	KES 99,000 \| $1,500	Register
14 Dec - 18 Dec	KES 99,000 \| $1,500	Register

Johannesberg
16 Nov - 20 Nov	$3,100	Register
14 Dec - 18 Dec	$3,100	Register

Mombasa
16 Nov - 20 Nov	KES 115,000 \| $1,500	Register
14 Dec - 18 Dec	KES 115,000 \| $1,500	Register

Kigali
16 Nov - 20 Nov	$1,850	Register
14 Dec - 18 Dec	$1,850	Register

Addis Ababa
16 Nov - 20 Nov	$3,100	Register
14 Dec - 18 Dec	$3,100	Register

Kuala Lumpur
16 Nov - 20 Nov	$5,500	Register
14 Dec - 18 Dec	$5,500	Register

Accra
16 Nov - 20 Nov	$3,200	Register
14 Dec - 18 Dec	$3,200	Register

Cairo
16 Nov - 20 Nov	$4,200	Register
14 Dec - 18 Dec	$4,200	Register

Cape Town
16 Nov - 20 Nov	$3,800	Register
14 Dec - 18 Dec	$3,800	Register

Pretoria
16 Nov - 20 Nov	$3,100	Register
14 Dec - 18 Dec	$3,100	Register

Dar es Salaam
16 Nov - 20 Nov	$2,100	Register
14 Dec - 18 Dec	$2,100	Register

Naivasha
16 Nov - 20 Nov	KES 110,000 \| $1,500	Register
14 Dec - 18 Dec	KES 110,000 \| $1,500	Register

Kisumu
16 Nov - 20 Nov	KES 110,000 \| $1,500	Register
14 Dec - 18 Dec	KES 110,000 \| $1,500	Register

Arusha
16 Nov - 20 Nov	$2,100	Register
14 Dec - 18 Dec	$2,100	Register

Machakos
16 Nov - 20 Nov	KES 110,000 \| $1,500	Register
14 Dec - 18 Dec	KES 110,000 \| $1,500	Register

Nakuru
16 Nov - 20 Nov	KES 110,000 \| $1,500	Register
14 Dec - 18 Dec	KES 110,000 \| $1,500	Register

Kampala
16 Nov - 20 Nov	$1,800	Register
14 Dec - 18 Dec	$1,800	Register

Dubai
16 Nov - 20 Nov	$3,900	Register
14 Dec - 18 Dec	$3,900	Register

Zanzibar
16 Nov - 20 Nov	$2,100	Register
14 Dec - 18 Dec	$2,100	Register
2027 Schedules
Dar es Salaam
18 Jan - 22 Jan	$2,100	Register
15 Feb - 19 Feb	$2,100	Register
15 Mar - 19 Mar	$2,100	Register
19 Apr - 23 Apr	$2,100	Register
17 May - 21 May	$2,100	Register
21 Jun - 25 Jun	$2,100	Register
19 Jul - 23 Jul	$2,100	Register
16 Aug - 20 Aug	$2,100	Register
20 Sep - 24 Sep	$2,100	Register
11 Oct - 15 Oct	$2,100	Register
15 Nov - 19 Nov	$2,100	Register
20 Dec - 24 Dec	$2,100	Register

Kigali
18 Jan - 22 Jan	$1,850	Register
15 Feb - 19 Feb	$1,850	Register
15 Mar - 19 Mar	$1,850	Register
19 Apr - 23 Apr	$1,850	Register
17 May - 21 May	$1,850	Register
21 Jun - 25 Jun	$1,850	Register
19 Jul - 23 Jul	$1,850	Register
16 Aug - 20 Aug	$1,850	Register
20 Sep - 24 Sep	$1,850	Register
11 Oct - 15 Oct	$1,850	Register
15 Nov - 19 Nov	$1,850	Register
20 Dec - 24 Dec	$1,850	Register

Addis Ababa
18 Jan - 22 Jan	$3,100	Register
15 Feb - 19 Feb	$3,100	Register
15 Mar - 19 Mar	$3,100	Register
19 Apr - 23 Apr	$3,100	Register
17 May - 21 May	$3,100	Register
21 Jun - 25 Jun	$3,100	Register
19 Jul - 23 Jul	$3,100	Register
16 Aug - 20 Aug	$3,100	Register
20 Sep - 24 Sep	$3,100	Register
11 Oct - 15 Oct	$3,100	Register
15 Nov - 19 Nov	$3,100	Register
20 Dec - 24 Dec	$3,100	Register

Kuala Lumpur
18 Jan - 22 Jan	$5,500	Register
15 Feb - 19 Feb	$5,500	Register
15 Mar - 19 Mar	$5,500	Register
19 Apr - 23 Apr	$5,500	Register
17 May - 21 May	$5,500	Register
21 Jun - 25 Jun	$5,500	Register
19 Jul - 23 Jul	$5,500	Register
16 Aug - 20 Aug	$5,500	Register
20 Sep - 24 Sep	$5,500	Register
11 Oct - 15 Oct	$5,500	Register
15 Nov - 19 Nov	$5,500	Register
20 Dec - 24 Dec	$5,500	Register

Accra
18 Jan - 22 Jan	$3,200	Register
15 Feb - 19 Feb	$3,200	Register
15 Mar - 19 Mar	$3,200	Register
19 Apr - 23 Apr	$3,200	Register
17 May - 21 May	$3,200	Register
21 Jun - 25 Jun	$3,200	Register
19 Jul - 23 Jul	$3,200	Register
16 Aug - 20 Aug	$3,200	Register
20 Sep - 24 Sep	$3,200	Register
11 Oct - 15 Oct	$3,200	Register
15 Nov - 19 Nov	$3,200	Register
20 Dec - 24 Dec	$3,200	Register

Cairo
18 Jan - 22 Jan	$4,200	Register
15 Feb - 19 Feb	$4,200	Register
15 Mar - 19 Mar	$4,200	Register
19 Apr - 23 Apr	$4,200	Register
17 May - 21 May	$4,200	Register
21 Jun - 25 Jun	$4,200	Register
19 Jul - 23 Jul	$4,200	Register
16 Aug - 20 Aug	$4,200	Register
20 Sep - 24 Sep	$4,200	Register
11 Oct - 15 Oct	$4,200	Register
15 Nov - 19 Nov	$4,200	Register
20 Dec - 24 Dec	$4,200	Register

Pretoria
18 Jan - 22 Jan	$3,100	Register
15 Feb - 19 Feb	$3,100	Register
15 Mar - 19 Mar	$3,100	Register
19 Apr - 23 Apr	$3,100	Register
17 May - 21 May	$3,100	Register
21 Jun - 25 Jun	$3,100	Register
19 Jul - 23 Jul	$3,100	Register
16 Aug - 20 Aug	$3,100	Register
20 Sep - 24 Sep	$3,100	Register
11 Oct - 15 Oct	$3,100	Register
15 Nov - 19 Nov	$3,100	Register
20 Dec - 24 Dec	$3,100	Register

Cape Town
18 Jan - 22 Jan	$3,800	Register
15 Feb - 19 Feb	$3,800	Register
15 Mar - 19 Mar	$3,800	Register
19 Apr - 23 Apr	$3,800	Register
17 May - 21 May	$3,800	Register
21 Jun - 25 Jun	$3,800	Register
19 Jul - 23 Jul	$3,800	Register
16 Aug - 20 Aug	$3,800	Register
20 Sep - 24 Sep	$3,800	Register
11 Oct - 15 Oct	$3,800	Register
15 Nov - 19 Nov	$3,800	Register
20 Dec - 24 Dec	$3,800	Register

Johannesberg
18 Jan - 22 Jan	$3,100	Register
15 Feb - 19 Feb	$3,100	Register
15 Mar - 19 Mar	$3,100	Register
19 Apr - 23 Apr	$3,100	Register
17 May - 21 May	$3,100	Register
21 Jun - 25 Jun	$3,100	Register
19 Jul - 23 Jul	$3,100	Register
16 Aug - 20 Aug	$3,100	Register
20 Sep - 24 Sep	$3,100	Register
11 Oct - 15 Oct	$3,100	Register
15 Nov - 19 Nov	$3,100	Register
20 Dec - 24 Dec	$3,100	Register

Zanzibar
18 Jan - 22 Jan	$2,100	Register
15 Feb - 19 Feb	$2,100	Register
15 Mar - 19 Mar	$2,100	Register
19 Apr - 23 Apr	$2,100	Register
17 May - 21 May	$2,100	Register
21 Jun - 25 Jun	$2,100	Register
19 Jul - 23 Jul	$2,100	Register
16 Aug - 20 Aug	$2,100	Register
20 Sep - 24 Sep	$2,100	Register
11 Oct - 15 Oct	$2,100	Register
15 Nov - 19 Nov	$2,100	Register
20 Dec - 24 Dec	$2,100	Register

Arusha
18 Jan - 22 Jan	$2,100	Register
15 Feb - 19 Feb	$2,100	Register
15 Mar - 19 Mar	$2,100	Register
19 Apr - 23 Apr	$2,100	Register
17 May - 21 May	$2,100	Register
21 Jun - 25 Jun	$2,100	Register
19 Jul - 23 Jul	$2,100	Register
16 Aug - 20 Aug	$2,100	Register
20 Sep - 24 Sep	$2,100	Register
11 Oct - 15 Oct	$2,100	Register
15 Nov - 19 Nov	$2,100	Register
20 Dec - 24 Dec	$2,100	Register

Kisumu
18 Jan - 22 Jan	KES 110,000 \| $1,500	Register
15 Feb - 19 Feb	KES 110,000 \| $1,500	Register
15 Mar - 19 Mar	KES 110,000 \| $1,500	Register
19 Apr - 23 Apr	KES 110,000 \| $1,500	Register
17 May - 21 May	KES 110,000 \| $1,500	Register
21 Jun - 25 Jun	KES 110,000 \| $1,500	Register
19 Jul - 23 Jul	KES 110,000 \| $1,500	Register
16 Aug - 20 Aug	KES 110,000 \| $1,500	Register
20 Sep - 24 Sep	KES 110,000 \| $1,500	Register
11 Oct - 15 Oct	KES 110,000 \| $1,500	Register
15 Nov - 19 Nov	KES 110,000 \| $1,500	Register
20 Dec - 24 Dec	KES 110,000 \| $1,500	Register

Dubai
18 Jan - 22 Jan	$3,900	Register
15 Feb - 19 Feb	$3,900	Register
15 Mar - 19 Mar	$3,900	Register
19 Apr - 23 Apr	$3,900	Register
17 May - 21 May	$3,900	Register
21 Jun - 25 Jun	$3,900	Register
19 Jul - 23 Jul	$3,900	Register
16 Aug - 20 Aug	$3,900	Register
20 Sep - 24 Sep	$3,900	Register
11 Oct - 15 Oct	$3,900	Register
15 Nov - 19 Nov	$3,900	Register
20 Dec - 24 Dec	$3,900	Register

Mombasa
18 Jan - 22 Jan	KES 115,000 \| $1,500	Register
15 Feb - 19 Feb	KES 115,000 \| $1,500	Register
15 Mar - 19 Mar	KES 115,000 \| $1,500	Register
19 Apr - 23 Apr	KES 115,000 \| $1,500	Register
17 May - 21 May	KES 115,000 \| $1,500	Register
21 Jun - 25 Jun	KES 115,000 \| $1,500	Register
19 Jul - 23 Jul	KES 115,000 \| $1,500	Register
16 Aug - 20 Aug	KES 115,000 \| $1,500	Register
20 Sep - 24 Sep	KES 115,000 \| $1,500	Register
11 Oct - 15 Oct	KES 115,000 \| $1,500	Register
15 Nov - 19 Nov	KES 115,000 \| $1,500	Register
20 Dec - 24 Dec	KES 115,000 \| $1,500	Register

Nairobi
18 Jan - 22 Jan	KES 99,000 \| $1,500	Register
15 Feb - 19 Feb	KES 99,000 \| $1,500	Register
15 Mar - 19 Mar	KES 99,000 \| $1,500	Register
19 Apr - 23 Apr	KES 99,000 \| $1,500	Register
17 May - 21 May	KES 99,000 \| $1,500	Register
21 Jun - 25 Jun	KES 99,000 \| $1,500	Register
19 Jul - 23 Jul	KES 99,000 \| $1,500	Register
16 Aug - 20 Aug	KES 99,000 \| $1,500	Register
20 Sep - 24 Sep	KES 99,000 \| $1,500	Register
11 Oct - 15 Oct	KES 99,000 \| $1,500	Register
15 Nov - 19 Nov	KES 99,000 \| $1,500	Register
20 Dec - 24 Dec	KES 99,000 \| $1,500	Register

Nakuru
18 Jan - 22 Jan	KES 110,000 \| $1,500	Register
15 Feb - 19 Feb	KES 110,000 \| $1,500	Register
15 Mar - 19 Mar	KES 110,000 \| $1,500	Register
19 Apr - 23 Apr	KES 110,000 \| $1,500	Register
17 May - 21 May	KES 110,000 \| $1,500	Register
21 Jun - 25 Jun	KES 110,000 \| $1,500	Register
19 Jul - 23 Jul	KES 110,000 \| $1,500	Register
16 Aug - 20 Aug	KES 110,000 \| $1,500	Register
20 Sep - 24 Sep	KES 110,000 \| $1,500	Register
11 Oct - 15 Oct	KES 110,000 \| $1,500	Register
15 Nov - 19 Nov	KES 110,000 \| $1,500	Register
20 Dec - 24 Dec	KES 110,000 \| $1,500	Register

Machakos
18 Jan - 22 Jan	KES 110,000 \| $1,500	Register
15 Feb - 19 Feb	KES 110,000 \| $1,500	Register
15 Mar - 19 Mar	KES 110,000 \| $1,500	Register
19 Apr - 23 Apr	KES 110,000 \| $1,500	Register
17 May - 21 May	KES 110,000 \| $1,500	Register
21 Jun - 25 Jun	KES 110,000 \| $1,500	Register
19 Jul - 23 Jul	KES 110,000 \| $1,500	Register
16 Aug - 20 Aug	KES 110,000 \| $1,500	Register
20 Sep - 24 Sep	KES 110,000 \| $1,500	Register
11 Oct - 15 Oct	KES 110,000 \| $1,500	Register
15 Nov - 19 Nov	KES 110,000 \| $1,500	Register
20 Dec - 24 Dec	KES 110,000 \| $1,500	Register

Naivasha
18 Jan - 22 Jan	KES 110,000 \| $1,500	Register
15 Feb - 19 Feb	KES 110,000 \| $1,500	Register
15 Mar - 19 Mar	KES 110,000 \| $1,500	Register
19 Apr - 23 Apr	KES 110,000 \| $1,500	Register
17 May - 21 May	KES 110,000 \| $1,500	Register
21 Jun - 25 Jun	KES 110,000 \| $1,500	Register
19 Jul - 23 Jul	KES 110,000 \| $1,500	Register
16 Aug - 20 Aug	KES 110,000 \| $1,500	Register
20 Sep - 24 Sep	KES 110,000 \| $1,500	Register
11 Oct - 15 Oct	KES 110,000 \| $1,500	Register
15 Nov - 19 Nov	KES 110,000 \| $1,500	Register
20 Dec - 24 Dec	KES 110,000 \| $1,500	Register

Kampala
18 Jan - 22 Jan	$1,800	Register
15 Feb - 19 Feb	$1,800	Register
15 Mar - 19 Mar	$1,800	Register
19 Apr - 23 Apr	$1,800	Register
17 May - 21 May	$1,800	Register
21 Jun - 25 Jun	$1,800	Register
19 Jul - 23 Jul	$1,800	Register
16 Aug - 20 Aug	$1,800	Register
20 Sep - 24 Sep	$1,800	Register
11 Oct - 15 Oct	$1,800	Register
15 Nov - 19 Nov	$1,800	Register
20 Dec - 24 Dec	$1,800	Register

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Benchmarking and Win/Loss Analysis Training Course

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Course Modules

Course Administration

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Training Venue

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Benchmarking and Win/Loss Analysis Training Course

Course Overview

Course Modules

Course Administration

Methodology

Accreditation

Training Venue

Accommodation & Airport Transfer

Tailor-Made

Payment

Related Courses

Predictive Sales Analytics and Data-Driven Selling Training Course

Cross-Selling and Upselling Strategies Training Course

Sales Process Optimization Training Course

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