Course Objectives:

Course Outline:

Module 1: Introduction to Bancassurance Models and Strategies

• Overview of bancassurance: definition, benefits, and evolution

• Distribution models: integrated, referral, joint venture, and hybrid

• Key success factors for bancassurance partnerships

• Case studies from local and international markets
  Case Study: Evaluating a successful bancassurance rollout strategy in East Africa

Module 2: Regulatory, Legal, and Compliance Framework

• Overview of bancassurance regulation (IRA, CBK, CMA, etc.)

• Licensing, product approval, and agent training requirements

• Data privacy and consumer protection compliance

• Risk and reputational management in bancassurance
  Case Study: Navigating a compliance audit in a growing bancassurance setup

Module 3: Product Alignment and Customer Segmentation

• Life vs non-life insurance products in bancassurance

• Understanding customer life cycles and financial needs

• Aligning products with customer segments and financial goals

• Developing value propositions for different target markets
  Workshop Exercise: Designing a bancassurance product mix for SME clients

Module 4: Sales Techniques, Training, and Channel Optimization

• Cross-selling and up-selling strategies in branch networks

• Incentive schemes and performance management

• Training staff for insurance product knowledge and soft skills

• Digital platforms and omnichannel engagement for bancassurance
  Real-Life Simulation: Role-play exercise for in-branch sales of insurance to a walk-in client

Module 5: Data Analytics, Performance Measurement & Future Trends

• Setting KPIs and performance monitoring frameworks

• Customer data insights and predictive analytics

• Digital transformation and insurtech in bancassurance

• Emerging trends: embedded insurance, microinsurance, and AI-driven advisory
  Capstone Project: Creating a digital bancassurance strategy for a mid-size financial institution