AR/VR Marketing and Metaverse Experiences Training Course

AR/VR Marketing and Metaverse Experiences Training Course

Intermediate | 5 days | Face to Face / Online / Elearning | Certificate
01

Course Overview

Course Summary
Course Title AR/VR Marketing and Metaverse Experiences Training Course
Organization Tech For Development (T4D)
Venue Tech For Development (T4D) Training Centre
Duration 5 days
Target Industries
Target Job Roles
Course Fees (Face-to-Face) USD 1,500/KES 99,000 (Exclusive of VAT)
Course Fees (Virtual) USD 1,000/KES 70,000 (Exclusive of VAT)
Training Modes Virtual and face-to-face training
Payment Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course
Accreditation Tech For Development Certificate of Course Completion

Course Overview:
This course explores the use of Augmented Reality (AR), Virtual Reality (VR), and metaverse technologies in marketing. Participants will learn to create immersive experiences that engage customers and strengthen brand presence in digital environments.

Duration: 5 Days

Target Audience:

  • Digital marketing managers
  • Brand managers
  • Experiential marketers
  • Product marketers

Organizational Impact:

  • Enhanced customer engagement through immersive experiences
  • Innovative brand differentiation
  • Increased experiential campaign ROI
  • Expanded digital marketing channels

Personal Impact:

  • Skills in AR/VR campaign design
  • Ability to create immersive marketing strategies
  • Competitive edge in emerging marketing tech
  • Improved creativity and technical understanding

Course Objectives:

  • Understand AR, VR, and metaverse marketing principles
  • Design immersive digital experiences
  • Implement AR/VR marketing campaigns
  • Measure campaign effectiveness
  • Integrate emerging technologies into brand strategy
02

Course Modules

Course Modules:

Module 1: Introduction to AR/VR Marketing

  • Overview of AR, VR, and metaverse
  • Current marketing trends
  • Technology requirements and platforms
  • Case Study: AR experience for a retail brand

Module 2: Designing Immersive Experiences

  • Principles of immersive storytelling
  • 3D modeling and interactive elements
  • User experience considerations
  • Case Study: Virtual showroom experience

Module 3: AR/VR Campaign Implementation

  • Tools for AR/VR content creation
  • Integration with digital campaigns
  • Multichannel AR/VR strategies
  • Case Study: Launching a VR product demo

Module 4: Measurement & Analytics

  • Tracking engagement in AR/VR
  • Campaign performance metrics
  • Data-driven optimization
  • Case Study: Analytics for a metaverse marketing event

Module 5: Future Trends in Immersive Marketing

  • Emerging AR/VR platforms
  • Integration with AI and IoT
  • Preparing for metaverse marketing growth
  • Case Study: AR/VR pilot project for a brand
03

Course Administration

Methodology

Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.

Accreditation

Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion

Training Venue

The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.

Accommodation & Airport Transfer

Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179

Tailor-Made

This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.

Payment

Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].

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2026 Schedules
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Kigali
Addis Ababa
Kuala Lumpur
Accra
Cairo
Pretoria
Cape Town
Johannesberg
Zanzibar
Arusha
Kisumu
Dubai
Mombasa
Nairobi
Nakuru
Machakos
Naivasha
Kampala