Course Outline

Module 1: Holistic SEO Strategy & Market Positioning

• Building a comprehensive SEO roadmap

• Market analysis and defining competitive advantage

• Case Study: How a major e-commerce site developed a 3-year SEO strategy

Module 2: Advanced Competitor Analysis & Reverse Engineering

• Deconstructing competitor link profiles and content strategies

• Identifying strategic gaps and opportunities

• Real-Life Project: Conduct a full competitive SEO analysis and present findings

Module 3: E-A-T Implementation & Brand Authority Signals

• Operationalizing E-A-T for improved rankings

• Building brand signals and entity-based SEO

• Case Study: How a YMYL (Your Money Your Life) site recovered with an E-A-T focus

Module 4: SEO Automation, Scaling & Technical Auditing

• Using Python and APIs for scalable SEO tasks

• Advanced technical auditing processes

• Real-Life Project: Build a simple Python script to automate an SEO task

Module 5: Forecasting, ROI Calculation & Strategy Presentation

• Modeling organic growth and calculating complex ROI

• Creating and presenting strategies to executives

• Case Study: Building a business case for a $500k SEO budget