Growth Hacking for Corporate Marketers Training Course
Course Overview
| Course Title | Growth Hacking for Corporate Marketers Training Course |
| Organization | Tech For Development (T4D) |
| Venue | Tech For Development (T4D) Training Center along Tala Road, Runda, Nairobi |
| Target Industries |
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| Target Job Roles |
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| Course Fees (Face-to-Face) | USD 1,100/KES 75,000 (Exclusive of VAT) |
| Course Fees (Virtual) | TBA |
| Training Modes | Virtual and face-to-face training |
| Payment | Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course |
| Accreditation | Tech For Development Certificate of Course Completion |
Course Overview
This course translates startup growth hacking methodologies for the corporate environment. Participants will learn a process of rapid experimentation across marketing channels and product development to identify the most effective ways to grow a business.
Course Duration
5 Days
Target Audience
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Marketing Managers and Digital Innovators
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Product Marketers and Growth Managers
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Intrapreneurs in medium to large organizations
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Digital Transformation Leaders
Personal Impact
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Develop a mindset of data-driven experimentation and agility
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Learn to drive growth within sometimes rigid corporate structures
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Acquire skills in rapid testing and performance analysis
Organizational Impact
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Instill a culture of innovation and testing
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Uncover new, efficient growth channels
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Improve the performance of existing marketing funnels
Course Objectives
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Understand the growth hacking process (Pirate Metrics AARRR)
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Identify growth levers and map the user growth model
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Design and prioritize high-impact growth experiments
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Learn rapid testing techniques for channels, messaging, and onboarding
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Analyze experiment data to find winning strategies
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Build a growth board and foster a cross-functional growth team
Course Modules
Course Outline
Module 1: Growth Hacking Principles & The AARRR Framework
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Growth hacking fundamentals
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Pirate Metrics (AARRR) framework
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Case Study: How Dropbox used a referral program to hack user acquisition
Module 2: Building Your Growth Model & Identifying Levers
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Growth model construction
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Key metric identification and analysis
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Real-Life Project: Map a pirate funnel and identify key metrics to improve
Module 3: Ideation & Prioritizing the Experiment Pipeline
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Experiment ideation techniques
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Prioritization frameworks for growth experiments
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Case Study: How HubSpot uses its growth team to constantly experiment
Module 4: Running Agile Experiments: Setup, Execution & Tools
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Experiment design and setup
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Execution methodologies and tools
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Real-Life Project: Design three lean experiments with hypothesis and success criteria
Module 5: Analysis, Scaling Wins & Building a Growth Culture
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Experiment analysis techniques
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Scaling successful experiments
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Case Study: Workshop on analyzing results and pitching winning experiments
Course Administration
Methodology
This instructor-led training course is delivered using a blended learning approach comprising presentations, guided practical sessions, web-based tutorials, and group work.
Accreditation
Participants will receive a Tech For Development Certificate of Course Completion.
Training Venue
Held at the Tech For Development Training Centre.
Accommodation & Airport Transfer
Arranged upon request.
Email: letstalk@techfordevelopment.com
Phone: (+254) 790 824 179
Tailor-Made
Customised training available.
Payment
Send proof of payment to letstalk@techfordevelopment.com.
