Growth Hacking for Corporate Marketers Training Course
Course Overview
| Course Title | Growth Hacking for Corporate Marketers Training Course |
| Organization | Tech For Development (T4D) |
| Venue | Tech For Development (T4D) Training Center along Tala Road, Runda, Nairobi |
| Duration | 5 days |
| Target Industries |
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| Target Job Roles |
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| Course Fees (Face-to-Face) | USD 1,100/KES 75,000 (Exclusive of VAT) |
| Course Fees (Virtual) | USD 1,000/KES 70,000 (Exclusive of VAT) |
| Training Modes | Virtual and face-to-face training |
| Payment | Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course |
| Accreditation | Tech For Development Certificate of Course Completion |
Course Overview
This course translates startup growth hacking methodologies for the corporate environment. Participants will learn a process of rapid experimentation across marketing channels and product development to identify the most effective ways to grow a business.
Course Duration
5 Days
Target Audience
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Marketing Managers and Digital Innovators
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Product Marketers and Growth Managers
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Intrapreneurs in medium to large organizations
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Digital Transformation Leaders
Personal Impact
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Develop a mindset of data-driven experimentation and agility
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Learn to drive growth within sometimes rigid corporate structures
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Acquire skills in rapid testing and performance analysis
Organizational Impact
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Instill a culture of innovation and testing
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Uncover new, efficient growth channels
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Improve the performance of existing marketing funnels
Course Objectives
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Understand the growth hacking process (Pirate Metrics AARRR)
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Identify growth levers and map the user growth model
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Design and prioritize high-impact growth experiments
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Learn rapid testing techniques for channels, messaging, and onboarding
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Analyze experiment data to find winning strategies
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Build a growth board and foster a cross-functional growth team
Course Modules
Course Outline
Module 1: Growth Hacking Principles & The AARRR Framework
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Growth hacking fundamentals
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Pirate Metrics (AARRR) framework
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Case Study: How Dropbox used a referral program to hack user acquisition
Module 2: Building Your Growth Model & Identifying Levers
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Growth model construction
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Key metric identification and analysis
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Real-Life Project: Map a pirate funnel and identify key metrics to improve
Module 3: Ideation & Prioritizing the Experiment Pipeline
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Experiment ideation techniques
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Prioritization frameworks for growth experiments
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Case Study: How HubSpot uses its growth team to constantly experiment
Module 4: Running Agile Experiments: Setup, Execution & Tools
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Experiment design and setup
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Execution methodologies and tools
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Real-Life Project: Design three lean experiments with hypothesis and success criteria
Module 5: Analysis, Scaling Wins & Building a Growth Culture
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Experiment analysis techniques
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Scaling successful experiments
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Case Study: Workshop on analyzing results and pitching winning experiments
Course Administration
Methodology
Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation & Airport Transfer
Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.
Payment
Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].
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