Facebook & Instagram Advertising Training Course
Course Overview
| Course Title | Facebook & Instagram Advertising Training Course |
| Organization | Tech For Development (T4D) |
| Venue | Tech For Development (T4D) Training Center along Tala Road, Runda, Nairobi |
| Duration | 5 days |
| Target Industries |
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| Target Job Roles |
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| Course Fees (Face-to-Face) | USD 1,100/KES 75,000 (Exclusive of VAT) |
| Course Fees (Virtual) | USD 1,000/KES 70,000 (Exclusive of VAT) |
| Training Modes | Virtual and face-to-face training |
| Payment | Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course |
| Accreditation | Tech For Development Certificate of Course Completion |
Course Overview:
This course equips participants with the hands-on skills to design, launch, and optimize Facebook and Instagram advertising campaigns that drive measurable results. Participants will learn to use Meta Ads Manager, Power BI, Excel, Canva, AI copywriting tools (ChatGPT, Jasper), and analytics dashboards to target audiences, craft compelling creatives, and measure ROI.
By the end of the program, participants will have built and optimized a complete ad campaign strategy tailored to their organization.
Course Duration:
5 Days
Target Audience:
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Marketing and Brand Managers
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Digital Advertising Professionals
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Sales & Business Development Teams
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Social Media Managers
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Entrepreneurs and Startups seeking to grow via Meta Ads
Personal Impact:
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Gain confidence in running effective ad campaigns on Meta platforms.
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Learn to analyze performance metrics and optimize campaigns.
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Strengthen creativity in ad copywriting and visual design.
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Acquire skills in using AI and analytics tools for smarter ad decisions.
Organizational Impact:
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Increased visibility and reach on Facebook & Instagram.
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Stronger lead generation and sales pipeline from digital ads.
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Optimized ad spend through data-driven decisions.
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Consistent and scalable ad strategy aligned with business goals.
Course Objectives:
By the end of this course, participants will be able to:
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Design and launch ad campaigns on Facebook & Instagram.
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Use Meta Ads Manager for audience targeting and campaign management.
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Create high-impact ad creatives with Canva and AI copy tools.
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Monitor campaign performance using dashboards (Excel, Power BI, Ads Manager).
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Apply optimization strategies to maximize ROI.
Course Modules
Course Outline:
Module 1: Introduction to Facebook & Instagram Advertising
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Understanding Meta ecosystem & ad formats
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Setting campaign objectives (awareness, engagement, conversion)
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Introduction to Ads Manager and Business Manager
Case Study: Successful Instagram ad campaign for a consumer brand
Module 2: Audience Targeting & Campaign Setup
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Defining customer personas
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Custom & lookalike audiences
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Geo-targeting and interest-based segmentation
Practical Exercise: Build a campaign audience in Ads Manager
Module 3: Creative Development & Messaging
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Designing visuals with Canva & Adobe Express
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AI tools (ChatGPT, Jasper) for ad copywriting
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Video-first content strategies for Instagram Reels & Stories
Exercise: Create ad creatives and test headlines
Module 4: Campaign Management & Optimization
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A/B testing creatives, audiences, and placements
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Budget allocation and bidding strategies
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Monitoring KPIs: CTR, CPC, ROAS, conversion rates
Case Study: Data-driven optimization of an underperforming campaign
Module 5: Analytics, Reporting & Capstone Project
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Using Meta Ads Manager reports and dashboards
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Integrating campaign data into Excel & Power BI
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Presenting ROI-driven insights to stakeholders
Capstone Project: Build and present a complete Facebook/Instagram ad campaign strategy
Course Administration
Methodology
Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation & Airport Transfer
Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.
Payment
Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].
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