Google Ads Campaign Management Training Course
Course Overview
| Course Title | Google Ads Campaign Management Training Course |
| Organization | Tech For Development (T4D) |
| Venue | Tech For Development (T4D) Training Center along Tala Road, Runda, Nairobi |
| Duration | 5 days |
| Target Industries |
|
| Target Job Roles |
|
| Course Fees (Face-to-Face) | USD 1,100/KES 75,000 (Exclusive of VAT) |
| Course Fees (Virtual) | USD 1,000/KES 70,000 (Exclusive of VAT) |
| Training Modes | Virtual and face-to-face training |
| Payment | Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course |
| Accreditation | Tech For Development Certificate of Course Completion |
Course Overview
This comprehensive course provides a step-by-step guide to setting up, managing, and optimizing Google Ads campaigns across Search, Display, and Video networks. Participants will learn to structure accounts for success and make data-driven decisions.
Course Duration
5 Days
Target Audience
-
PPC Specialists and Managers
-
Digital Marketers
-
Small Business Owners managing their own ads
-
Marketing professionals looking to add PPC to their skillset
Personal Impact
-
Gain confidence in managing all aspects of a Google Ads account
-
Learn to structure campaigns for maximum performance and control
-
Develop skills to analyze data and optimize for key metrics
Organizational Impact
-
Drive qualified traffic and leads through paid search
-
Improve ROI on Google Ads spend through better management
-
Build a scalable and well-organized account structure
Course Objectives
-
Set up and structure a Google Ads account correctly
-
Conduct keyword research and build organized ad groups
-
Write compelling ad copy and create effective extensions
-
Set up conversion tracking and understand key metrics
-
Implement basic bidding strategies
-
Generate and interpret performance reports
Course Modules
Course Outline
Module 1: Account Structure & Foundation
-
Campaign types, settings, and best-practice structure
-
Billing and account access management
-
Case Study: How a well-structured account improved ROAS by 50%
Module 2: Keyword Research & Match Type Strategy
-
Keyword research tools and strategy
-
Using broad, phrase, and exact match types effectively
-
Real-Life Project: Build a keyword list and group them into ad groups
Module 3: Ad Copywriting & Asset Creation
-
Writing compelling headlines and descriptions
-
Utilizing ad extensions (sitelink, callout, structured snippets)
-
Case Study: An A/B test that increased CTR by 210%
Module 4: Conversion Tracking & Measurement
-
Setting up Google Tag Manager and conversion tracking
-
Key metrics: CTR, Conversion Rate, CPA, ROAS
-
Real-Life Project: Set up a conversion action for a lead form
Module 5: Bidding Strategies & Basic Reporting
-
Manual CPC vs. smart bidding strategies
-
Using the Google Ads interface for reports and insights
-
Case Study: How switching to a Target ROAS strategy doubled revenue
Course Administration
Methodology
Instructor-led sessions use a blended learning approach combining presentations, guided practical exercises, web-based tutorials, and group work, delivered by seasoned industry experts. All facilitation and course materials are in English, so participants should be reasonably proficient in the language.
Accreditation
Upon successful completion of this training, participants will be issued a Tech For Development Certificate of Course Completion certified by the National Industrial Training Authority (NITA).
Training Venue
The training will be held at the Tech For Development Training Centre. The course fee covers the course tuition, training materials, two break refreshments, and lunch. All participants will additionally cater to their travel expenses, visa application, insurance, and other personal expenses.
Accommodation & Airport Transfer
Arranged upon request.For reservations contact the Training Officer:
Email: [email protected]
Phone: (+254) 790 824 179
Tailor-Made
This training can also be customized to suit the needs of your institution upon request. You can have it delivered in our T4D Training Centre or at a convenient location.
Payment
Payment should be transferred to the T4D account through a bank on or before the start of the course. Send proof of payment to [email protected].
Related Courses
Course Reviews
Based on 0 participant feedback
No reviews yet for this course. Be the first to share your experience!
Write a Course Review
Please share your honest feedback below.
Previous Participants
| # | Role | Organization | Country |
|---|---|---|---|
| 1 | Dev | Test | Kenya |