Google Ads Campaign Management Training Course
Course Overview
| Course Title | Google Ads Campaign Management Training Course |
| Organization | Tech For Development (T4D) |
| Venue | Tech For Development (T4D) Training Center along Tala Road, Runda, Nairobi |
| Target Industries |
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| Target Job Roles |
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| Course Fees (Face-to-Face) | USD 1,100/KES 75,000 (Exclusive of VAT) |
| Course Fees (Virtual) | TBA |
| Training Modes | Virtual and face-to-face training |
| Payment | Payment should be made to the Tech For Development (T4D) bank account on or before the start of the course |
| Accreditation | Tech For Development Certificate of Course Completion |
Course Overview
This comprehensive course provides a step-by-step guide to setting up, managing, and optimizing Google Ads campaigns across Search, Display, and Video networks. Participants will learn to structure accounts for success and make data-driven decisions.
Course Duration
5 Days
Target Audience
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PPC Specialists and Managers
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Digital Marketers
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Small Business Owners managing their own ads
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Marketing professionals looking to add PPC to their skillset
Personal Impact
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Gain confidence in managing all aspects of a Google Ads account
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Learn to structure campaigns for maximum performance and control
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Develop skills to analyze data and optimize for key metrics
Organizational Impact
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Drive qualified traffic and leads through paid search
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Improve ROI on Google Ads spend through better management
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Build a scalable and well-organized account structure
Course Objectives
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Set up and structure a Google Ads account correctly
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Conduct keyword research and build organized ad groups
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Write compelling ad copy and create effective extensions
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Set up conversion tracking and understand key metrics
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Implement basic bidding strategies
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Generate and interpret performance reports
Course Modules
Course Outline
Module 1: Account Structure & Foundation
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Campaign types, settings, and best-practice structure
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Billing and account access management
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Case Study: How a well-structured account improved ROAS by 50%
Module 2: Keyword Research & Match Type Strategy
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Keyword research tools and strategy
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Using broad, phrase, and exact match types effectively
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Real-Life Project: Build a keyword list and group them into ad groups
Module 3: Ad Copywriting & Asset Creation
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Writing compelling headlines and descriptions
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Utilizing ad extensions (sitelink, callout, structured snippets)
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Case Study: An A/B test that increased CTR by 210%
Module 4: Conversion Tracking & Measurement
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Setting up Google Tag Manager and conversion tracking
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Key metrics: CTR, Conversion Rate, CPA, ROAS
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Real-Life Project: Set up a conversion action for a lead form
Module 5: Bidding Strategies & Basic Reporting
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Manual CPC vs. smart bidding strategies
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Using the Google Ads interface for reports and insights
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Case Study: How switching to a Target ROAS strategy doubled revenue
Course Administration
Methodology
This instructor-led training course is delivered using a blended learning approach comprising presentations, guided practical sessions, web-based tutorials, and group work.
Accreditation
Participants will receive a Tech For Development Certificate of Course Completion.
Training Venue
Held at the Tech For Development Training Centre.
Accommodation & Airport Transfer
Arranged upon request.
Email: letstalk@techfordevelopment.com
Phone: (+254) 790 824 179
Tailor-Made
Customised training available.
Payment
Send proof of payment to letstalk@techfordevelopment.com.
Related Courses
Previous Participants
| # | Role | Organization | Country |
|---|---|---|---|
| 1 | Dev | Test | Kenya |