Case Studies of Mobile Data Collection and Other Modern Methods in the Manufacturing Sector
1. Use of Drones in Warehouse Inventory Tracking – Amazon
Amazon is a global e-commerce giant that started as an online bookstore in 1994, founded by Jeff Bezos.
While Amazon produces its own branded consumer products, such as the Amazon Echo smart speakers and Amazon Kindle tablets, the company plays a more prominent role in logistics within the manufacturing sector.
The e-commerce giant acts as a massive distributor of manufactured goods, connecting consumers with products from manufacturers worldwide.
These extensive logistical operations resulted in the establishment of numerous warehouses, primarily in the United States, which serve as staging areas for goods being shipped to various global destinations.
Project Details
- In 2013, Amazon introduced drone technology as a key component of its plan to enhance logistics and streamline the fulfillment of orders for its global customer base.
- The drones, initially designed for inventory management, have now been integrated with Amazon’s warehouse automation system.
- Drones have replaced traditional methods of manufacturing inventory tracking such as rope access, where technicians use specialized harnesses and climbing equipment for manual stock-taking.
- The latest drones are equipped with advanced software like FlytWare, enabling them to instantly detect product barcodes and QR codes, significantly enhancing inventory tracking efficiency.
Challenges Before the Adoption of Drones in Warehouse Data Collection and Management by Amazon
- Before drones, Amazon warehouses relied on manual barcode scanning and employee-led stock-taking, which was time-consuming and prone to human error.
- Traditional warehouse systems struggled with accurately locating and retrieving items.
- The repetitive and manual nature of data collection and inventory tracking tasks led to huge inefficiencies.

Drones can navigate tight spaces within the warehouse, accessing higher shelves without the need for ladders or additional human intervention. Picture/Courtesy
Key Benefits After the Adoption of Drones for Data Collection
- Drones now conduct regular inventory audits by flying around warehouses and quickly scanning products on the shelves.
- Drones enable Amazon to update inventory records in real-time, increasing the accuracy of stock levels.
- Amazon has been able to reduce costs related to inventory data collection, tracking, and management.
- Drones can navigate tight spaces within the warehouse, accessing higher shelves without the need for ladders or additional human intervention.
- Drones help reduce the time between product retrieval and shipment, ensuring quicker deliveries to customers.
- Drones can handle routine inventory checks and inspections in high-risk areas of the warehouse, contributing to more safety of workers.
Source
Drones for Racking & Warehouse Inspection – COPTRZ
2. Use of ODK in Examining the Effects of Reverse Logistics on Pharmaceutical Manufacturing Companies – Ghana
Ghana’s pharmaceutical manufacturing industry has seen significant growth in recent years, positioning the country as a key player in West Africa’s healthcare sector.
The industry is thriving in strategic locations such as the nation’s capital Accra and Kumasi in the Ashanti region, which is Ghana’s second-largest city.
Ghana’s pharmaceutical companies face challenges in complying with various regulations, including product take-back (particularly expired drugs), an activity also known as reverse logistics.
Reverse logistics refers to the process of managing the return of goods from consumers back to the manufacturer or distributor, often for recycling, refurbishment, or disposal.
Project Details
- The Open Data Kit (ODK) was implemented in a 2024 study conducted on Pharmaceutical manufacturers operating in the Ashanti region of Ghana.
- The study sought to examine how efficient reverse logistics processes impacted operational costs, customer satisfaction, and overall company performance in Ghana’s pharmaceutical sector.
- The decision to adopt ODK was made to streamline data collection, ensure greater accuracy, and improve the speed of the research process.
Challenges Before the Adoption of ODK
- Before adopting ODK, the research team relied on paper-based surveys, which were slow and prone to human error.
- In remote or rural areas, where some pharmaceutical companies have satellite facilities, data was difficult to collect and consolidate.
- With paper-based methods, data analysis was delayed as it required manual entry into spreadsheets and databases.

Pharmaceutical factories produce medicines, ensuring strict quality control and regulatory compliance. Picture/Courtesy
Key Benefits After the Adoption of ODK
- ODK enabled the research team to collect data in real-time using mobile devices, eliminating the need for paper forms.
- The use of mobile forms helped reduce data entry errors. ODK’s validation features ensured that responses met certain criteria before submission, enhancing data quality.
- ODK allowed the researchers to access data in real-time, even from remote locations with limited connectivity.
- The research project reduced both time and resource costs by reducing manual data collection efforts.
- Researchers could make quicker, data-driven decisions about reverse logistics practices and their effects on organizational performance.
- The study provided valuable data on the state of reverse logistics in Ghana’s pharmaceutical sector, helping policymakers improve logistics infrastructure and regulations.
Source
The effects of reverse logistics on organizational performance of pharmaceutical manufacturing companies: A case study in the Ashanti region of Ghana – World Journal of Advanced Research and Reviews
3. Diageo’s Use of Mobile SMS Surveys for Agile Decision-Making – Nigeria
Diageo is a leading manufacturer and distributor of alcoholic beverages in Africa, known for producing iconic brands like Johnnie Walker, Smirnoff, Baileys, and Guinness.
The British multinational is headquartered in London, England, and also produces local African beverage brands, such as Star and Harp.
To preserve its status as Africa’s finest beverage manufacturer, Diageo regularly researches to assess the needs, perceptions, and experiences of its customer base.
Project Details
- Diageo Nigeria began using mobile SMS surveys in 2020, working closely with GeoPoll to conduct rapid customer research.
- The decision was driven by the need for agile, real-time data collection to respond quickly to changes in the market.
- This project was also necessitated by the highly uncertain operating environment following the historic global strike by the COVID-19 pandemic in early 2020.
Challenges Before Adopting SMS-Based Data Collection Methods
- Traditional methods like face-to-face surveys and paper forms took longer and could not provide immediate insights, which were crucial in the competitive industry.
- Diageo needed a more responsive research method to quickly assess customer perceptions and market conditions, especially when urgent business decisions arose.
- It was also difficult to approach respondents physically for face-to-face surveys due to the prevalence of the lethal COVID-19 disease.

Diageo’s Hungarian headquarters in Budapest. The British multinational operates in many other regions including Africa. Picture/Courtesy
Key Benefits of the SMS-Based Data Collection on the Diageo Customer Research Project
- Mobile SMS surveys allowed Diageo to collect data from over 1,000 customers in under 48 hours, enabling faster decision-making
- The SMS survey method provided immediate data analysis, helping Diageo respond quickly to market dynamics.
- SMS surveys didn’t require smartphones or internet access, ensuring a more diverse sample across different demographics.
- The SMS data collection method was more affordable than traditional data collection methods, saving Diageo time and money.
Source
Case Study: Diageo Nigeria Uses Mobile Surveys for Agile Decision-Making – GeoPoll
4. DAW SE’s Use of LP EasyClient Tool for Mobile Data Collection – Europe
DAW SE refers to Deutsche Aktiengesellschaft (German Stock Corporation), which is a public limited company based in Germany.
The company operates in the coatings and paints industry, specializing in the production of architectural and industrial coatings.
It serves a wide range of customers, including those in construction, infrastructure, and various industrial sectors.
DAW SE uses the LP EasyClient, a mobile data collection tool specifically designed for liquid packaging system manufacturers.
Project Details
- DAW SE adopted the LP EasyClient tool in 2020 to optimize warehouse operations at 15 locations in Sweden, Austria, and at its headquarters in Ober-Ramstadt Germany.
- The company integrated the LP EasyClient mobile data collection with its warehouse management software.
- The adoption of the LP EasyClient tool revolutionized DAW’s warehouse management, enabling them to scale operations and respond to customer demands more efficiently.
Challenges Before the Adoption of LP EasyClient Mobile Data Collection Tool
- The manual entry of data led to issues with consistency and real-time processing.
- Warehouse processes were prone to human errors due to paper-based systems.

DAW SE uses the LP EasyClient, a mobile data collection tool specifically designed for liquid packaging system manufacturers. Picture/Courtesy
Key Benefits After the Adoption of LP EasyClient by DAW SE
- LP EasyClient allowed mobile and stationary RF (Radio Frequency) transactions, improving the speed and accuracy of warehouse operations.
- The tool enabled paperless processing, removing the risk of manual errors and making processes more efficient.
- With an intuitive interface, warehouse employees found the tool easy to use, even with minimal training.
- Customers continue to experience faster order fulfillment and improved service quality due to more efficient warehouse operations.
Source
Mobile data collection in the warehouse with LP EasyClient – LogiPlus
Also read: Mobile Data Collection Digitizes the Mining Sector: Real-World Case Studies
5. Röchling Industrial SE & Co. KG’s Use of L-mobile App for Mobile Data Collection
Röchling Industrial SE & Co. KG is a global company that specializes in the development and production of high-performance plastics and polymer-based products for industrial applications.
The company is headquartered in Mannheim, Germany, and serves a variety of industries including automotive, medical technology, food processing, and chemicals.
Project Details
- Röchling Industrial SE & Co. KG adopted the L-mobile app for mobile data collection in 2020.
- The app was integrated to enhance data recording directly at the point of origin in production facilities, improving transparency and accuracy in operations.
- Röchling Industrial needed what it termed as a real-time transparent overview of its entire production process.
Challenges Before the Adoption of Mobile Data Collection
- The company relied on manual entry for production data, which resulted in inaccuracies and delays.
- Data collection was slow, and there was a delay in updating real-time production information, causing inefficiencies.
- Managers had difficulty obtaining up-to-date insights for decision-making since there was no direct data collected from production.

Drones and mobile data collection tools streamline inspections, inventory tracking, and maintenance, reducing downtime and increasing productivity. Picture/Courtesy
Key Benefits After the Adoption of Mobile Data Collection
- The L-mobile app enabled prompt, seamless, and accurate collection of production data, such as working times, machine downtimes, and quantities produced.
- Röchling gained greater oversight of their production processes, improving operational decision-making.
- The digitalized approach allowed for more agile decisions regarding resource allocation, machine maintenance, and production schedules.
- Production Teams benefited from streamlined processes, reducing time spent on manual tasks and improving accuracy.
Source
Production Data Collection | The Production Data Collection System for Greater Transparency in Your Manufacturing – L Mobile